Despite credit card interest rates continuing to rise, consumers are increasingly turning to credit cards due to ongoing economic pressures. These pressures are likely to sustain growth in credit card…
UK
Credit Cards
simple
UK Credit Cards Market Report 2025
"Credit card lending continues to rise steadily, with consumers leaning on credit card use to ease pressures on household finances during ongoing economic uncertainty."
The UK credit card market has experienced steady growth, reaching nearly £282 billion in 2024, with around projected 7.5% increase to more than £295 billion in 2025. As interest rates continue to rise, the Credit Cards Market Size is expected to grow steadily in the foreseeable future, driven by ongoing inflationary pressures, consumers relying on credit cards to manage everyday expenses, and the increasing convenience of contactless payments.
UK Credit Cards Market Trends
Consumers are using credit cards for everyday essentials, with groceries being the most common spending category, as cardholders seek to maximise value through available rewards and cashback programmes.
Credit card ownership remains high, particularly among the 25-34 age group, but many still prefer debit cards for simplicity and to avoid debt.
Younger consumers, especially Gen Z, are more cautious about credit cards due to concerns over damaging credit scores and debt accumulation.
Providers are exploring tailored rewards and lifestyle-oriented offerings to attract consumers, with an emphasis on everyday spending, which is reshaping the Credit Cards Market Trends.
Frequently Asked Questions about the UK Credit Cards Market
The UK Credit Cards Market is projected to reach over £295 billion in 2025, with a 7.5% growth from the previous year.
The leading players in the UK Credit Cards Market include Barclaycard, Lloyds Bank, HSBC, Capital One, and Tesco Bank.
Key consumer trends driving engagement in the UK Credit Cards Market include the increasing use of credit cards for everyday essentials, a focus on rewards programmes, and a shift toward lifestyle-oriented offerings.
About the Report
The UK Credit Cards Market Report 2025 provides in-depth insights into the credit card market in the UK, covering key trends, consumer behaviour, market dynamics, and forecasts for growth through 2030. It examines areas such as credit card ownership, payment activities, usage patterns, consumer preferences for rewards, and barriers to adoption, along with a comprehensive analysis of the competitive landscape and key Credit Cards Market players. The research also includes historical data and projections to highlight the market’s evolution and future trajectory. This Credit Cards Market Report will benefit financial service providers, credit card issuers, marketers, and investors by offering valuable information to help shape strategies, enhance customer engagement, and capitalise on emerging opportunities in the evolving UK Credit Cards Market.
Key Topics Analysed in the Report
Market dynamics and the key macroeconomic factors impacting the credit card market
Market share of the credit card market, including analysis of key players
Ownership of credit cards, including the number of cards owned and monthly payment activity
Key use cases for credit cards and how they can inform product features
Barriers to adoption of credit cards, including competitor products and consumer concerns
Credit card owners’ trust in providers acting in their best interests, and the use of, or intention to use a credit card balance transfer
Barclaycard, Lloyds Bank, HSBC, Capital One, Tesco Bank, Halifax/Bank of Scotland, American Express, Santander, Nationwide Building Society, NatWest/Royal Bank of Scotland, Asda
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EXECUTIVE SUMMARY
Opportunities for the credit cards market
Credit card providers can incentivise loyalty through trust
Providers should ensure rewards are tailored to the needs of everyday spenders
Simplify the credit card value proposition to increase uptake
Market dynamics
Market size & forecast
Gross credit card lending projected to grow steadily to 2030
Graph 1: market forecast for credit cards, 2019-30
Barclaycard continues to stand out from the crowd
Graph 2: top 10 credit card providers, 2025
Rising prices continue to motivate the strategic use of credit cards
Graph 3: issues faced by consumers in the last two months, 2025
Credit card rates stabilise, but stay high
Graph 4: consumer credit card rates, 2019-25
What consumers want and why
Credit card ownership remains high among Brits
Single credit card ownership remains most common
Graph 5: number of credit cards owned, 2025
The majority of people pay off their balances in full each month
Credit card usage is driven by everyday essentials
A perceived lack of need holds back credit card use
Concerns about damaging credit scores dampen ownership among younger adults
Graph 6: concerns around damaging credit scores as a barrier to owning a credit card, by age, 2025
Current rewards work, but there’s a clear opportunity to win over new customers
Innovation and marketing
NatWest makes a minority investment in Yonder
Chase launches its first credit card in the UK
Advertising expenditure surges in 2024/25
Graph 7: total above-the-line, online display and direct mail advertising on credit cards, 2020/21-24/25
American Express showcases its commitment to holidaying customers
Providers must improve early intervention measures to support most financially vulnerable owners
Credit card usage
Credit card usage is driven by everyday essentials
Graph 26: usage of credit cards in the last two years, by type of spend, 2025
Credit card rewards must work harder for everyday spend
Providers need to revamp travel rewards to effectively meet demand from younger consumers
Struggling consumers turn to credit cards as financial lifeline
Graph 27: use of credit cards to pay for household bills in the last two years, by financial situation, 2025
Barriers to credit card ownership
A perceived lack of need holds back credit card use
Graph 28: barriers to ownership of credit cards, 2025
Debit card simplicity continues to limit credit card uptake
Promote responsible usage tools to reduce fears of gaining credit card debt
Concerns about damaging credit scores dampen ownership among younger adults
Graph 29: concerns around damaging credit scores as a barrier to owning a credit card, by age, 2025
Attitudes towards credit cards
Balance transfers remain a go-to strategy for credit cardholders
Graph 30: attitudes towards credit cards, 2025
Providers need to differentiate beyond reward offerings
Feeling in control of credit card balances is linked to financial wellbeing
Graph 31: agreement with statement ‘I feel in control of my credit card balance’, by financial situation, 2025
High rejection rates highlight the need to raise awareness of pre-approval tools
INNOVATION AND MARKETING TRENDS
Competitive strategies
NatWest makes a minority investment in Yonder
Launch activity and innovation
Chase launches its first credit card in the UK
American Express enhances its rewards program for customers
HSBC launches HSBC Premier World Elite credit card
Providers continue to prioritise travel rewards
HSBC rolls out Flexipay
Revolut introduces RevPoints loyalty programme
Advertising and marketing activity
Advertising expenditure surges in 2024/25
Graph 32: total above-the-line, online display and direct mail advertising on credit cards, 2020/21-24/25
American Express makes significant investment in advertising
American Express showcases its commitment to holidaying customers
Barclaycard highlights everyday spending rewards in new campaign
Social dominates credit card advertising budgets
Graph 33: total ATL, online display and direct mail advertising expenditure on credit cards, by advertising channels, 2024/25
APPENDIX
Market forecast data and methodology
Forecast methodology
Market forecast and prediction intervals – value
Report scope and definitions
Market definition
Abbreviations and terms
Consumer research methodology
Nielsen Ad Intel coverage
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