2025
9
UK Credit Cards Market Report 2025
2025-08-20T15:29:35+00:00
REPCF11C900_F278_47FF_AC67_171BE1909719
2195
185817
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Report
en_GB
Despite credit card interest rates continuing to rise, consumers are increasingly turning to credit cards due to ongoing economic pressures. These pressures are likely to sustain growth in credit card…
UK
Credit Cards
simple

UK Credit Cards Market Report 2025

"Credit card lending continues to rise steadily, with consumers leaning on credit card use to ease pressures on household finances during ongoing economic uncertainty."

Charlie Landsborough - Financial Services Analyst

Charlie Landsborough - Financial Services Analyst

UK Credit Cards Market Analysis

The UK credit card market has experienced steady growth, reaching nearly £282 billion in 2024, with around projected 7.5% increase to more than £295 billion in 2025. As interest rates continue to rise, the Credit Cards Market Size is expected to grow steadily in the foreseeable future, driven by ongoing inflationary pressures, consumers relying on credit cards to manage everyday expenses, and the increasing convenience of contactless payments.

UK Credit Cards Market Trends

Consumers are using credit cards for everyday essentials, with groceries being the most common spending category, as cardholders seek to maximise value through available rewards and cashback programmes.

Credit card ownership remains high, particularly among the 25-34 age group, but many still prefer debit cards for simplicity and to avoid debt.

Younger consumers, especially Gen Z, are more cautious about credit cards due to concerns over damaging credit scores and debt accumulation.

Providers are exploring tailored rewards and lifestyle-oriented offerings to attract consumers, with an emphasis on everyday spending, which is reshaping the Credit Cards Market Trends.

Frequently Asked Questions about the UK Credit Cards Market

  • The UK Credit Cards Market is projected to reach over £295 billion in 2025, with a 7.5% growth from the previous year.

  • The leading players in the UK Credit Cards Market include Barclaycard, Lloyds Bank, HSBC, Capital One, and Tesco Bank.

  • Key consumer trends driving engagement in the UK Credit Cards Market include the increasing use of credit cards for everyday essentials, a focus on rewards programmes, and a shift toward lifestyle-oriented offerings.

About the Report

The UK Credit Cards Market Report 2025 provides in-depth insights into the credit card market in the UK, covering key trends, consumer behaviour, market dynamics, and forecasts for growth through 2030. It examines areas such as credit card ownership, payment activities, usage patterns, consumer preferences for rewards, and barriers to adoption, along with a comprehensive analysis of the competitive landscape and key Credit Cards Market players. The research also includes historical data and projections to highlight the market’s evolution and future trajectory. This Credit Cards Market Report will benefit financial service providers, credit card issuers, marketers, and investors by offering valuable information to help shape strategies, enhance customer engagement, and capitalise on emerging opportunities in the evolving UK Credit Cards Market.

Key Topics Analysed in the Report

  • Market dynamics and the key macroeconomic factors impacting the credit card market
  • Market share of the credit card market, including analysis of key players
  • Ownership of credit cards, including the number of cards owned and monthly payment activity
  • Key use cases for credit cards and how they can inform product features
  • Barriers to adoption of credit cards, including competitor products and consumer concerns
  • Credit card owners’ trust in providers acting in their best interests, and the use of, or intention to use a credit card balance transfer
Report AttributesDetails
Published DateAugust 2025
Data Range2019 – 2030
Measurement MetricsRevenue in £
Country FocusUnited Kingdom (UK)
Consumer Data1,510 internet users aged 18+, June 2025
Number of Pages68
Market SegmentationCredit Cards, Debit Cards, Buy Now, Pay Later (BNPL) Services, Co-branded Credit Cards
Leading CompaniesBarclaycard, Lloyds Bank, HSBC, Capital One, Tesco Bank, Halifax/Bank of Scotland, American Express, Santander, Nationwide Building Society, NatWest/Royal Bank of Scotland, Asda

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  1. EXECUTIVE SUMMARY

    • Opportunities for the credit cards market
    • Credit card providers can incentivise loyalty through trust
    • Providers should ensure rewards are tailored to the needs of everyday spenders
    • Simplify the credit card value proposition to increase uptake
    • Market dynamics
    • Market size & forecast
    • Gross credit card lending projected to grow steadily to 2030
    • Graph 1: market forecast for credit cards, 2019-30
    • Barclaycard continues to stand out from the crowd
    • Graph 2: top 10 credit card providers, 2025
    • Rising prices continue to motivate the strategic use of credit cards
    • Graph 3: issues faced by consumers in the last two months, 2025
    • Credit card rates stabilise, but stay high
    • Graph 4: consumer credit card rates, 2019-25
    • What consumers want and why
    • Credit card ownership remains high among Brits
    • Single credit card ownership remains most common
    • Graph 5: number of credit cards owned, 2025
    • The majority of people pay off their balances in full each month
    • Credit card usage is driven by everyday essentials
    • A perceived lack of need holds back credit card use
    • Concerns about damaging credit scores dampen ownership among younger adults
    • Graph 6: concerns around damaging credit scores as a barrier to owning a credit card, by age, 2025
    • Current rewards work, but there’s a clear opportunity to win over new customers
    • Innovation and marketing
    • NatWest makes a minority investment in Yonder
    • Chase launches its first credit card in the UK
    • Advertising expenditure surges in 2024/25
    • Graph 7: total above-the-line, online display and direct mail advertising on credit cards, 2020/21-24/25
    • American Express showcases its commitment to holidaying customers
  2. MARKET DYNAMICS

    • Market size
    • Credit card lending continues to climb steadily
    • Graph 8: gross credit card lending (not seasonally adjusted), 2019-25
    • Consumers increasingly turn to credit cards amid ongoing economic uncertainty
    • Contactless credit card transactions continue to grow
    • Net credit card lending is expected to rise, contributing to outstanding balances growth
    • Graph 9: monthly amounts outstanding of net credit card lending, 2019-25
    • Graph 10: annual net change in credit card lending, 2019-25
    • Market forecast
    • Gross credit card lending projected to grow steadily to 2030
    • Graph 11: market forecast for credit cards, 2019-30
    • Despite easing household pressures, credit card use will remain high
    • Market share
    • Barclaycard continues to stand out from the crowd
    • Graph 12: top 10 credit card providers, 2025
    • Providers need to boost incentives to switch from Barclaycard
    • Barclaycard is also a leading figure in the multi-card market
    • Graph 13: top 10 credit card providers among single cardholders, 2025
    • Graph 14: top 10 credit card providers amongst multiple card holders, 2025*
    • American Express customers most satisfied with rewards
    • Graph 15: agreement with statement “I am happy with the rewards offered on my credit card(s)”, by credit card provider, 2025
    • Market drivers
    • Inflation continues to burden consumers’ finances
    • Graph 16: CPI inflation rate, 2021-25
    • Rising prices continue to motivate the strategic use of credit cards
    • Graph 17: issues faced by consumers in the last two months, 2025
    • Base rate on a downward path, but borrowing pressures remain
    • Graph 18: Bank of England bank rate, 2022-25
    • Credit card rates stabilise, but stay high
    • Graph 19: consumer credit card rates, 2019-25
    • Consumers show growing intent to reduce debt
    • Graph 20: reduction of non-mortgage debts, 2023-25
    • Consumer confidence is on the rise, but caution persists
    • Graph 21: financial confidence index, 2020-25
    • Regulatory and legislative changes
    • Reform on the horizon for Consumer Credit Act
    • New regulations announced for buy now, pay later
  3. WHAT CONSUMERS WANT AND WHY

    • Credit card ownership
    • Credit card ownership remains high among Brits
    • Most Brits have a personal credit card
    • Graph 22: credit card ownership, by age, 2025
    • Credit use embraced once financial independence grows
    • Providers need to create products for debt-conscious young consumers
    • Single credit card ownership remains most common
    • Graph 23: number of credit cards owned, 2025
    • Monthly payment activity
    • The majority of people pay off their balances in full each month
    • Graph 24: monthly credit card payment activity, 2025
    • Repayment schedules depend on financial circumstances
    • Graph 25: monthly credit card payment activity, by financial situation, 2025
    • Providers must improve early intervention measures to support most financially vulnerable owners
    • Credit card usage
    • Credit card usage is driven by everyday essentials
    • Graph 26: usage of credit cards in the last two years, by type of spend, 2025
    • Credit card rewards must work harder for everyday spend
    • Providers need to revamp travel rewards to effectively meet demand from younger consumers
    • Struggling consumers turn to credit cards as financial lifeline
    • Graph 27: use of credit cards to pay for household bills in the last two years, by financial situation, 2025
    • Barriers to credit card ownership
    • A perceived lack of need holds back credit card use
    • Graph 28: barriers to ownership of credit cards, 2025
    • Debit card simplicity continues to limit credit card uptake
    • Promote responsible usage tools to reduce fears of gaining credit card debt
    • Concerns about damaging credit scores dampen ownership among younger adults
    • Graph 29: concerns around damaging credit scores as a barrier to owning a credit card, by age, 2025
    • Attitudes towards credit cards
    • Balance transfers remain a go-to strategy for credit cardholders
    • Graph 30: attitudes towards credit cards, 2025
    • Providers need to differentiate beyond reward offerings
    • Feeling in control of credit card balances is linked to financial wellbeing
    • Graph 31: agreement with statement ‘I feel in control of my credit card balance’, by financial situation, 2025
    • High rejection rates highlight the need to raise awareness of pre-approval tools
  4. INNOVATION AND MARKETING TRENDS

    • Competitive strategies
    • NatWest makes a minority investment in Yonder
    • Launch activity and innovation
    • Chase launches its first credit card in the UK
    • American Express enhances its rewards program for customers
    • HSBC launches HSBC Premier World Elite credit card
    • Providers continue to prioritise travel rewards
    • HSBC rolls out Flexipay
    • Revolut introduces RevPoints loyalty programme
    • Advertising and marketing activity
    • Advertising expenditure surges in 2024/25
    • Graph 32: total above-the-line, online display and direct mail advertising on credit cards, 2020/21-24/25
    • American Express makes significant investment in advertising
    • American Express showcases its commitment to holidaying customers
    • Barclaycard highlights everyday spending rewards in new campaign
    • Social dominates credit card advertising budgets
    • Graph 33: total ATL, online display and direct mail advertising expenditure on credit cards, by advertising channels, 2024/25
  5. APPENDIX

    • Market forecast data and methodology
    • Forecast methodology
    • Market forecast and prediction intervals – value
    • Report scope and definitions
    • Market definition
    • Abbreviations and terms
    • Consumer research methodology
    • Nielsen Ad Intel coverage

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