2024
9
UK Crisps, Savoury Snacks and Nuts Market Report 2024
2024-03-07T16:03:29+00:00
REP21202EF0_4EE6_427E_94CA_1431C407CFAD
995
171291
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Report
en_GB
New flavours and non-HFSS activity helped support sales amid cost of living pressures, with better-for-you products and nuts offering further growth potential. Richard Caines, Principal Analyst, UK Food &…

UK Crisps, Savoury Snacks and Nuts Market Report 2024

£ 995 (Excl.Tax)

Report Summary

Mintel’s Crisps, Savoury Snacks and Nuts Market Report is packed with in-depth analysis of the UK savoury snack foods market. In the report you’ll find consumer-led snacks industry market research, information on market dynamics, as well as valuable insights into savoury snacks market opportunities. Mintel’s expert analysis and recommendations will help you to understand the savoury snack food market, and anticipate what’s next for the industry.

Key Issues Covered in this Report:

  • Performance of the market and the impact of the rising cost of living, including changes in the frequency of eating crisps, savoury snacks and nuts.
  • Key trends in recent launch activity and future product development opportunities in the crisps market, nuts market, and savoury snacks market.
  • Most important occasions crisps, savoury snacks and nuts are being purchased for.
  • Impact of HFSS product location restrictions and better-for-you attributes most likely to influence product choice.
  • Consumer behaviours and attitudes related to the eating and buying of crisps, savoury snacks and nuts, including the appeal of more flavour choice and different base ingredients.
  • Usage of selected brands and consumer attitudes towards savoury snack brands.

Savoury Snacks Market Overview

Volume sales of crisps, savoury snacks and nuts have held up well despite cost of living pressures. The small role of these snacks in household budgets, the scope for trading down and leading players’ NPD look to have shielded them from cutbacks.

  • Savoury snacks market size: UK retail sales of crisps, savoury snacks and nuts are forecast to exceed £7 billion by 2028.

Crisps Market Report Summary

Mintel’s snacks industry market research found that crisps/crisp-style snacks are eaten the most frequently of the different types of snacks researched.

  • Crisps market size: Crisps and potato-based/other snacks dominate volume sales in the UK snacking market with a 76% share.
  • UK crisps market share: Walkers’ Crisps leads the crisps segment by a distance, with over half of volume sales.

One of the biggest opportunities in the crisps market involves evening snacking occasions. Mintel’s crisps market research found that having as a snack in the evening/at night is the biggest occasion for eating crisps/crisp-style snacks. This highlights the need for marketing centred on evening snacking to appeal to all ages.

Purchase the full report for more in-depth crisps market research and opportunities for growth, featuring analysis and recommendations from a snacking industry expert. 

Nuts Market Report Summary

Peanuts hold the largest share in the UK nuts market, their affordability a key driver of their appeal, accounting for over a third of value sales in the market.

  • Nuts market size: The nuts category enjoyed notable volume sales growth in 2023, up by 7%.

There is opportunity for further growth in the nuts market. Highlighting fibre and protein more prominently on packaging and in marketing would resonate with over a quarter of consumers who would be encouraged to choose one snack product over another due to health claims.

Purchase the full report for more in-depth nuts market research and opportunities for growth, featuring analysis and recommendations from a snacking industry expert. 

Expert Analysis from a Food Industry Specialist

This report, written by Richard Caines, a leading food & drink analyst, delivers in-depth commentary and analysis to highlight current trends in the UK savoury snacks market and add expert context to the numbers.

New flavours and non-HFSS activity helped support sales amid cost of living pressures, with better-for-you products and nuts offering further growth potential.

Richard Caines
Principal Analyst, UK Food & Drink Research

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Opportunities for the crisps, savoury snacks and nuts market
    • Market dynamics and outlook
    • Graph 1: retail value sales of crisps, savoury snacks and nuts, by segment, 2021-23
    • Graph 2: leading brands’ sales in the crisps market, 2021-23
    • Graph 3: leading brands’ sales in the other bagged savoury snacks market, 2021-23
    • Graph 4: frequency of snacking, 2020-23
    • Graph 5: trends in the age structure of the UK population, 2018-28
    • What consumers want and why
    • Graph 6: frequency of eating crisps, savoury snacks and nuts, 2023
    • Graph 7: where shoppers select crisps, savoury snacks and nuts selected in store, 2023
    • Graph 8: occasions crisps/crisp-style snacks, nuts and popcorn bought for, 2023
    • Graph 9: better-for-you attributes encouraging buying of one product over another in crisps, savoury snacks and nuts, 2023
    • Graph 10: behaviours related to eating and buying crisps/crisp-style snacks, nuts and popcorn, 2023
    • Innovation and marketing
  2. Market Dynamics

    • Market size
    • Graph 11: retail volume sales of crisps, savoury snacks and nuts, 2018-23
    • Graph 12: retail value sales of crisps, savoury snacks and nuts, 2018-23
    • Market forecast
    • Graph 13: retail value and volume sales of crisps, savoury snacks and nuts, 2010-15
    • Market segmentation
    • Graph 14: retail volume sales of crisps, savoury snacks and nuts, by segment, 2021-23
    • Graph 15: retail value sales of crisps, savoury snacks and nuts, by segment, 2021-23
    • Market share
    • Graph 16: leading brands’ volume sales in the crisps market, 2021-23
    • Graph 17: leading brands’ value sales in the crisps market, 2021-23
    • Graph 18: leading brands’ volume sales in the other bagged savoury snacks market, 2021-23
    • Graph 19: leading brands’ value sales in the other bagged savoury snacks market, 2021-23
    • Macro-economic factors
    • Graph 20: GDP, 2021-23
    • Graph 21: CPI inflation rate, 2021-23
    • Graph 22: consumer price inflation for all food, crisps, and fruit and nuts, 2022-23
    • Graph 23: “Have you been affected by any of these issues over the last two months? Please select all that apply.”, 2023
    • Graph 24: the financial wellbeing index, 2016-23
    • Graph 25: the financial confidence index, 2016-23
    • Social, environmental and legal factors
    • Graph 26: frequency of snacking, 2020-23
    • Graph 27: how often people try to eat healthily, 2018-22
    • Graph 28: trends in the age structure of the UK population, 2018-28
  3. What Consumers Want and Why

    • Usage of crisps, savoury snacks and nuts
    • Graph 29: types of crisps/crisp-style snacks eaten in the last three months, 2019-23
    • Graph 30: types of nuts eaten in the last three months, 2019-23
    • Graph 31: types of other savoury snacks eaten in the last three months, 2019-23
    • Usage frequency
    • Graph 32: frequency of eating crisps, savoury snacks and nuts, 2023
    • Graph 33: eating of different types of crisps, savoury snacks and nuts three or more times a week, by age, 2023
    • Graph 34: eating of different types of crisps, savoury snacks and nuts three or more times a week, by financial situation, 2023
    • Where shoppers select crisps, savoury snacks and nuts selected in store
    • Graph 35: where shoppers select crisps, savoury snacks and nuts selected in store, 2023
    • Graph 36: where crisps, savoury snacks and nuts selected in store, by age, 2023
    • Crisps, savoury snacks and nuts occasions
    • Graph 37: occasions crisps/crisp-style snacks, nuts and popcorn bought for, 2023
    • Graph 38: top occasions crisps/crisp-style snacks bought for, by age, 2023
    • Graph 39: have ‘big night in’ with people that they live with instead of going out, 2023
    • Graph 40: “More choice of popcorn flavours would be appealing to me”, by age, 2023
    • Healthier product attributes influencing choice
    • Graph 41: better-for-you attributes encouraging buying of one product over another in crisps, savoury snacks and nuts, 2023
    • Graph 42: interested in any listed better-for-you attributes for crisps, savoury snacks and nuts, by age, 2023
    • Graph 43: selected better-for-you attributes encouraging buying of one product over another in crisps, savoury snacks and nuts, by age, 2023
    • Behaviours related to eating and buying crisps, savoury snacks and nuts
    • Graph 44: behaviours related to eating and buying crisps/crisp-style snacks, nuts and popcorn, 2023
    • Graph 45: usage of selected crisps, savoury snacks and nuts, by whether respondents limit eating highly processed savoury snacks, 2023
  4. Innovation And Marketing Trends

    • Launch activity and innovation
    • Graph 46: proportion of new launches in the crisps, savoury snacks and nuts market making seasonal, premium and limited edition claims, 2019-23
    • Graph 47: proportion of new launches in the crisps, savoury snacks and nuts market featuring low/no/reduced fat, saturated fat, sodium and calorie claims, 2019-23
    • Graph 48: proportion of new launches in the crisps, savoury snacks and nuts market making high/added fibre and high/added protein claims, 2019-23
    • Advertising and marketing activity
    • Graph 49: above-the-line, online display and direct mail advertising expenditure on crisps, savoury snacks and nuts*, 2020-23
    • Graph 50: above-the-line, online display and direct mail advertising expenditure on crisps, savoury snacks and nuts*, by advertiser, 2020-23
  5. Brand Research

    • Graph 51: usage of selected brands present in the crisps, savoury snacks and nuts in the last 12 months, by age, 2024
  6. Appendix

    • Market segmentation
    • Market share
    • Launch activity and innovation
    • Advertising and marketing activity
    • Market forecast data and methodology
    • Report scope and definitions
    • Methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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