There’s no question that cruises are growing in popularity among UK holidaymakers following a difficult few years following the COVD-19 pandemic. However, the ongoing cost-of-living crisis is creating a challenge for businesses when it comes to attracting first-timers. To discover how your business can respond to these challenges and take advantage of the high growth potential of the UK cruise market, purchase our UK Cruises Market Report. The report includes analysis of consumer attitudes towards cruise holidays, UK cruise market share, market forecast, and much more. Read on to discover more.
The cruise sector was one of the hardest-hit sectors of the travel industry during the pandemic, but its recovery looks promising. The prolonged period of travel restrictions has fuelled people’s desire to explore destinations once again. As a result, the UK cruise market size has grown, and going forward, the affluence of cruise lines’ core customers makes the sector more resilient against the cost-of-living crisis.
The older generation remains a key target group, and the UK cruise industry will likely benefit from the growing number of over-55s living in the UK, particularly as they are in a relatively good financial position and have high budgets for cruising.Â
The rising number of new ships coming to the market should help cruise holidays appeal to a wider audience. However, cost-effective options will be essential if the industry is to significantly increase first-timers. Purchase our complete UK Cruises Market Report for more market opportunities and expert recommendations.
Read on to discover more about our UK Cruises Market Report. Looking for more research about the UK travel industry? Take a look at our UK Touring and Adventure Holidays Market Report, or explore our extensive holidays and travel market research.
Companies:Â Carnival Corporation & plc., Royal Caribbean Group, Norwegian Cruise Line Holdings Ltd., MSC Group.
Brands:Â Carnival Cruise Line, Princess Cruises, Holland America Line, Seabourn, Cunard, AIDA Cruises, Cost Cruises, P&O Cruises, Roy Caribbean International, Celebrity Cruises, Silversea Cruises, TUI Cruises, Norwegian Cruise Line, Oceania Cruises, Regent Seven Seas.
This report, written by Marloes de Vries, a leading senior analyst in the holidays and travel sector, delivers in-depth commentary and analysis to highlight current trends in the UK cruise industry and add expert context to the numbers.
The cruise industry will benefit from the growing number of over-55s living in the UK, particularly as they are in a relatively good financial position and have high budgets for cruising. The rising number of new ships coming to the market should help to appeal to a wider audience, however, cost-effective options such as shorter cruises will be essential if the industry is to significantly increase the share of newcomers.
Marloes de Vries
Associate Director – Travel
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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