Cost is a key factor shaping the cut flower and houseplant market. While it disproportionately impacts low-income earners, it affects consumers across all income groups.
Mintel’s houseplants and cut flowers market analysis finds that cost is a key factor shaping the market. Discounts help bridge this gap by reducing the cost and bundled packages that combine plants with essential maintenance items like plant food at a discounted rate.
The declining birth rate poses further challenges for the cut flowers and houseplant market, potentially reducing demand for flowers tied to births and family celebrations. Brands can address this by promoting flowers as essential for personal enjoyment and lifestyle enrichment, beyond traditional events.
The latest UK houseplant market trends suggest that 16-34 year olds represent the most promising opportunity for flowers and houseplants brands. This group not only leads in purchasing and spending within the category but also demonstrates strong financial confidence for the near future. Their buying habits suggest a steady, or even growing, demand despite wider economic pressures. Brands can engage this demographic through sustainability, local sourcing and wellness messaging. Smart tech for plant care adds another layer of appeal.
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
