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- UK Cut Flowers and Houseplants Market Report 2025
UK Cut Flowers and Houseplants Market Report 2025
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Cost is a key factor shaping the cut flower and houseplant market. While it disproportionately impacts low-income earners, it affects consumers across all income groups. Reduced spending on the category in the past 12 months compared to 2023 and cost of maintenance a concern for a quarter of consumers, highlights the impact of the ongoing cost of living crisis on the sector. Discounts help bridge this gap by reducing the cost and bundled packages that combine plants with essential maintenance items like plant food at a discounted rate.
The declining birth rate poses challenges for the market, potentially reducing demand for flowers tied to births and family celebrations. Brands can address this by promoting flowers as essential for personal enjoyment and lifestyle enrichment, beyond traditional events.
16-34 year olds represent the most promising opportunity for flowers and houseplants brands. This group not only leads in purchasing and spending within the category but also demonstrates strong financial confidence for the near future. Their buying habits suggest a steady, or even growing, demand despite wider economic pressures. Brands can engage this demographic through sustainability, local sourcing and wellness messaging. Smart tech for plant care adds another layer of appeal.
Consumers aged 16-34 lead the way in buying and spend on flowers and houseplants. Brands that adapt to their preferences will be well-positioned in the marketplace.
Steven Mayles, Retail Analyst
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