For the most up-to-date market research on the UK cut flowers and houseplants market, take a look at Mintel’s newly published UK Cut Flowers and Houseplants Market Report 2025
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Topics Analysed in this Report
- Spending and purchasing levels for cut flower and houseplant market.
- Details which retailers cut flowers and houseplants were bought from.
- Explores how shoppers buy cut flowers and houseplants.
- The impact of financial concerns on cut flower and houseplant buying behaviours.
- Cost-savvy cut flower and houseplant behaviours.
- Important purchasing factors when buying cut flowers and houseplants as a gift.
Cut Flowers Market Overview
Financial concerns meant flowers and houseplants moved down in people’s agendas. Those who still wish to buy into the cut flowers and houseplant market found more affordable ways to accommodate this by either switching to budget-friendly retailers or opting for downsized bouquets or smaller houseplant varieties.
UK Houseplant Market Trends and Opportunities
Make care for plants stress-free and affordable
Retailers need to address the perceived barriers associated with the discretionary and perishable nature of flowers and houseplants when helping to make caring for them stress-free and cost-saving. Providing bundled packages that include essential care accessories, such as pots, soil, and basic fertilisers, can further simplify the buying experience.
- UK Houseplant market trend: 61% of consumers want more advice from retailers on how to prolong the lifespan of flowers or houseplants.
Position flowers and houseplants as lifestyle essential
Houseplants and flowers should be positioned as a lifestyle choice and one that aids in making people’s lives happier. Flower and houseplant specialists are positioned well to leverage this, especially in the gifting market, where the potential for cross-selling products such as clothing and beauty.
- Cut flowers market statistics: 82% of category buyers agree that buying flowers is an affordbale way to update/refresh the home.
Purchase our UK Cut Flowers and Houseplant Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Consumer Trends, Attitudes and Spending Habits for the Home Market Report 2024, or our range of Retail Market Research.
Brands Featured in the Full Report
Interflora, Serenata Flowers, Moonpig, Bloom & Wild , IKEA, Tesco, Prestige Gifting, Morrisons, Marks & Spencer , Zing Flowers, Scilly Flowers.
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Expert Insights from a Mintel Analyst
This report, written by Emily Viberg, a leading research analyst, delivers in-depth commentary and analysis to highlight cut flowers market trends and add expert context to the numbers.
Flowers and houseplants remain budget-friendly favourites, offering a refreshing touch to homes and a connection to nature. Positioning them as household must-haves lets retailers cater to the growing demand for holistic well-being.
Emily Viberg
Retail analyst
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- Key issues covered in this Report
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Executive Summary
- Opportunities for cut flowers and houseplants
- Market dynamics and outlook
- Graph 1: CPI inflation rate, 2021-23
- Graph 2: recent and planned spending activity, 2023
- Graph 3: the financial wellbeing index, 2016-23
- Graph 4: percentage of consumers who bought flowers as gifts for seasonal occasions, 2023/24
- What consumers want and why
- Graph 5: cut flower and houseplant purchasing, 2019/20-23/24
- Graph 6: how cut flowers and houseplants were bought, 2019/20-23/24
- Graph 7: which retailer cut flowers and houseplants where bought at, 2022/23-23/24
- Graph 8: how much was spent on cut flowers and houseplants in the past 12 months, 2019-24
- Graph 9: current and future cut flower and houseplant behaviours, 2024
- Graph 10: Purchasing factors when buying cut flowers and houseplants, 2024
- Graph 11: impact of financial concerns on cut flower and houseplant habits, 2023/24
- Graph 12: cost-savvy cut flower and houseplant behaviours, 2024
- Graph 13: cut flower and houseplant wellness and sustainability behaviours, 2024
- Graph 14: cut flower and houseplant consumer sentiments, 2024
- Retailer activity
- Graph 15: total above-the-line, online display and direct mail advertising expenditure by all retailers, 2019-2023
- Graph 16: total above-the-line, online display and direct mail advertising expenditure by all retailers, by media type, 2023
- Graph 17: total above-the-line, online display and direct mail advertising expenditure by month, 2021-23
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Market Dynamics
- Macro-economic factors
- Graph 18: CPI inflation rate, 2021-23
- Graph 19: recent and planned spending activity, 2023
- Graph 20: the financial wellbeing index, 2016-23
- Graph 21: the financial confidence index, 2016-23
- Graph 22: percentage of consumers who bought flowers as gifts for seasonal occasions, 2023/24
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What Consumers Want and Why
- Cut flower and houseplant purchasing
- Graph 23: cut flower and houseplant purchasing, 2019/20-23/24
- Graph 24: houseplant purchasing, by age, 2022-24
- Graph 25: cut flower purchasing, by age, 2022-24
- Graph 26: houseplant purchasing, by working situation, 2022-24
- Graph 27: houseplant purchasing, by household income, 2022-24
- Graph 28: flower purchasing, by household income, 2022-24
- How they shopped for cut flowers and houseplants
- Graph 29: how cut flowers and houseplants were bought, 2019/20-23/24
- Graph 30: in-store purchasing of cut flowers and houseplants, by age, 2022/23-23/24
- Graph 31: any online purchasing of cut flowers and houseplants, by age, 2022/23-23/24
- Graph 32: cut flower and houseplant purchasing through online devices, by age, 2023/24
- Graph 33: in-store purchasing of cut flowers and houseplants, by household income, 2023/24
- Graph 34: online purchasing of cut flowers and houseplants, by household income, 2022/23
- Where they bought cut flowers and houseplants
- Graph 35: which retailer cut flowers and houseplants were bought at, 2022/23-23/24
- Graph 36: type of retailer cut flowers and houseplants were bought at, 2022-24
- Graph 37: cut flower and houseplant purchasing at a specialist retailer, by household income, 2022/23-23/24
- Graph 38: cut flower and houseplant purchasing at a specialist retailer, by age, 2022/23-23/24
- How much they spent on cut flowers and houseplants
- Graph 39: spending on houseplants by age, 2022/23-23/24
- Graph 40: spending on cut flowers by age, 2022/23-23/24
- Graph 41: spending on cut flowers, by children in household, 2022/23-23/24
- Graph 42: spending on houseplants, by children in household, 2022/23-23/24
- Current and future cut flower and houseplant behaviours
- Graph 43: current cut flower and houseplant behaviours, by age, 2023/24
- Graph 44: percentage of shoppers who have/are interested in waiting till the end of the day to buy discounted flowers and houseplants, by age and household income, 2023/24
- Graph 45: percentage of shoppers who have/interested in flower/houseplant subscription plan by household income, 2023/24
- Graph 46: percentage of shoppers who have bought other products at a flower/houseplant specialist, by age, 2023/24
- Graph 47: percentage of shoppers who have attended a flower/houseplant workshop, by children in the household, 2023/24
- Cut flower and houseplant purchasing factors
- Graph 48: purchasing factors when buying cut flowers and houseplants, 2024
- Graph 49: percentage of shoppers who think the ability to customise, gift wrapping and choose products as part of a gift-set are important when buying flowers and houseplants as a gift, by age, 2023/24
- Graph 50: percentage of shoppers who think locally produced products are important when buying flowers /houseplants as a gift, by age, 2023/24
- Graph 51: percentage of shoppers who think recyclable packaging and flexible delivery options are important when buying flowers/houseplants as a gift, by working condition, 2023/24
- Impact of financial concerns on cut flower and houseplant behaviours
- Graph 52: impact of financial concerns on cut flower and houseplant habits, 2023/24
- Graph 53: impact of financial concerns on flower/houseplant shopping habits, by age, 2023/24
- Cost-savvy cut flower and houseplant behaviours
- Graph 54: cost-savvy cut flower and houseplant behaviours, 2024
- Graph 55: percentage of shoppers who have bought smaller bouquets of flowers as an affordable option, by children in household, 2023/24
- Cut flower and houseplant consumer sentiments
- Graph 56: percentage of shoppers who think having flowers/houseplants in the home makes me feel more connected to nature and think dried/preserved flowers can be just as beautiful as fresh, by age, 2023/24
- Cut flower and houseplant wellness behaviours
- Graph 57: cut flower and houseplant consumer sentiments, 2024
- Graph 58: percentage of shoppers who find that looking after flowers/houseplants can be stressful, by age, 2023/24
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Retailer Activity
- Launch activity and innovation
- Advertising and marketing activity
- Graph 59: total above-the-line, online display and direct mail advertising expenditure by all retailers, 2019-23
- Graph 60: total above-the-line, online display and direct mail advertising expenditure by all retailers, by media type, 2023
- Graph 61: total above-the-line, online display and direct mail advertising expenditure by month, 2021-23
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Appendix
- Report scope and definitions
- Methodology
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