2021
9
UK Cycling Market Report 2021
2021-03-17T03:08:50+00:00
OX1045435
2195
135596
[{"name":"Cycling","url":"https:\/\/store.mintel.com\/industries\/leisure-time\/cycling"}]
Report
en_GB
“Cycling has been one of the clear ‘winners’ during the upheaval of the past 12 months. The perfect set of circumstances for bike sales which the pandemic created is likely…

UK Cycling Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

The UK Cycling market report identifies consumer attitudes towards bike ownership, purchase intentions and cycling industry statistics in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the UK Cycling market in the UK. 

Current Market Landscape

Following several years of relative stagnation in the UK cycling market, the COVID-19 pandemic has delivered an unexpected gear-change to the cycling industry. With much of the leisure sector such as gyms closed for the duration of 2020, people looked to cycling as an alternative option for exercise, giving a boost to the bicycle market share.

  • The pandemic saw 1 million extra adults started cycling in 2020
  • There was a 57% rise in the number of children cycling in the summer of 2020 compared with the previous year.
  • 1 in 4 adults who bought a bike in the past 12 months were either first-time cyclists or had recently returned to cycling.

This return to cycling for many active consumers has unlocked some of the potential in the market that Mintel has previously identified, and is creating a strong platform for sustained future growth with options such as UK cycling holidays.

Future Market Trends in Cycling 

As social restrictions are phased out over the coming months, cycling will face greater competition from other leisure sectors than it did in 2020. Consumer demand for leisure activities remains strong, but the biggest obstacle to future growth is a continuation of supply chain constraints which have been the only cloud on the horizon for retailers over the past 12 months.

The e-bike market has reached take-off with major growth potential in the years ahead. E-bikes now account for over a fifth of total bicycle spend in the UK. Anticipated government subsidies for e-bike purchases are expected to inject a further growth spurt in the coming months.

Read on to discover more details or take a look at all of our UK Leisure market research.

Quickly understand

  • The impact of COVID-19 on the cycling market, including cycling participation and sales of bikes and e-bikes.
  • Bicycle ownership and purchase intentions.
  • Main players in the cycling market and retail channels used by cycling consumers.
  • Purchase of parts, accessories, clothing and services.
  • Wider macro and infrastructure developments impacting on the cycling market.
  • Bicycle market size.
  • Bicycle market research.

The UK Cycling 2021  report covers

Brands: Zwift, Echelon Fit, Swytch Bikes, Raleigh Industries, Hutchinson Cycling Tyres, Rutland Cycling, Shimano UK, Ribble Cycle, Madison.

Expert analysis from a specialist in the field

Written by John Worthington, a leading analyst in the Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Cycling has been one of the clear ‘winners’ during the upheaval of the past 12 months. The perfect set of circumstances for bike sales which the pandemic created is likely to be a one-off ‘black swan’ event. However, there is now a solid platform for sustained growth, provided the industry can manage the supply chain problems that have been the one major spoke in the wheel during the recent bike boom.
Consumer engagement will be stimulated by a rising focus on health and wellness. If 2020 has largely been a renaissance of leisure cycling, cycle commuting will offer a further growth opportunity as a new band of ‘COVID cyclists’ return to the workplace. Ongoing improvements in infrastructure, accelerated by the pandemic, are helping to make cycling a safer activity. As the UK seeks to decarbonise its transport system, active travel and e-mobility now have strategic importance.

John Worthington - Research AnalystJohn Worthington
Senior Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • COVID-19: Market context
    • Economic and other assumptions
  2. Executive Summary

    • Impact of COVID-19 on cycling
      • Figure 1: Short-, medium- and long-term impact of COVID-19 on cycling, 8 March 2021
    • The market
    • The year of the bike
    • E-bikes powering ahead
    • Total cycling market spend exceeded £2 billion in 2020
    • Demand remains strong in 2021 but supply chains are still stretched
    • Government subsidies could electrify growing e-bike sales
      • Figure 2: UK bicycles* market, volume forecast, 2015-25
      • Figure 3: UK bicycles* market, value forecast, 2015-25
    • Companies and brands
    • Halfords on course for almost 50% growth in cycling sales in 2020/21
    • Wiggle, Trek, Specialized and Giant are amongst other leading companies
      • Figure 4: Selected leading companies in the UK cycling market, by latest reported revenues, March 2021
    • Local bike shops have benefited from COVID-19 but the climate remains tough
    • Pure Electric leads the growing e-bike store sector
    • The consumer
    • Regular cycling participation reaches 19% of adults
      • Figure 5: Regular participation in cycling (weekly or more often), 2017-21
    • New ‘COVID cyclists’ are motivated by health and wellness
      • Figure 6: Reasons for increased cycling activity during COVID-19, January 2021
    • Hybrid increase points to influx of new mainstream leisure customers
      • Figure 7: Bicycle ownership, 2020 and 2021
    • One in four bike buyers over the past 12 months were new or returning cyclists
      • Figure 8: Bicycle purchase, 2020 and 2021
    • E-bike purchase intentions have reached take-off
      • Figure 9: E-bike purchase intentions, January 2019-January 2021
    • Halfords and Amazon are the most popular sales channels
      • Figure 10: Cycling retailers used to buy a bicycle* and parts, clothing and accessories**, January 2021
    • Bike boom has generated service work for local shops
      • Figure 11: Cycling parts, clothing or accessories purchased in the past 12 months, January 2021
  3. Issues and Insights

    • New ‘COVID cyclists’ offer opportunities
    • ‘Upcycling’ can create green branding value for shops
    • Bike boom has unlocked demand for security products
    • Smart trainers will appeal to the post-pandemic fitness consumer
  4. The Market – Key Takeaways

    • COVID-19 has delivered a major gear shift for bike and e-bike sales
    • PACs, services and e-scooters have also seen strong growth as total market value exceeds £2 billion
    • Demand remains strong in 2021 but supply chain problems persist
    • Adult leisure and kids’ cycling took off in the first few months of the pandemic
    • Cycling investment and infrastructure have been expedited by COVID-19
  5. Market Size and Forecast

    • Cycling has emerged as one of the clear ‘winners’ over the past 12 months
      • Figure 12: Short-, medium- and long-term impact of COVID-19 on cycling, 8 March 2021
    • COVID-19 triggered a surge in bike demand…
    • …but supply chains struggled to cope
      • Figure 13: Trends in bicycle* sales, by volume and value, 2015-20
    • E-bikes now account for over a fifth of spending on new bikes
    • PACs, services and e-scooters also saw rapid growth
    • Total market value now exceeds £2 billion
    • Demand remains strong for 2021…
    • …but supply problems will persist
    • COVID-19 has taken cycling to a higher base level
    • The bike is now at the heart of future transport planning
      • Figure 14: Trends in bicycle sales*, by volume and value, 2015-25
      • Figure 15: UK bicycles* market, volume forecast, 2015-25
      • Figure 16: UK bicycles* market, value forecast, 2015-25
    • Market drivers and assumptions
      • Figure 17: Key drivers affecting Mintel’s market forecast, 2015-25 (prepared on 8 March 2021)
    • Learning from the last recession
    • Forecast methodology
  6. Market Drivers

    • Cycling usage rate had barely changed in the decade prior to COVID-19…
    • …but rising distances pointed to increased engagement amongst cycling enthusiasts
    • Cars are the key competition
    • The pandemic has helped but the UK remains far behind other countries
      • Figure 18: Average number of trips, by main travel mode in England, 2009-19
    • Active Lives Survey showed overall cycling numbers flat in the 12 months to May 2020…
      • Figure 19: Adult participation (aged 16+) in leisure/sporting activity in England, May 2016/17-May 2019/20
    • …but up by around 1 million cyclists during the first two months of lockdown…
      • Figure 20: Adult (aged 16+) participation in cycling in England, March-May 2019-March-May 2020
    • …and kids’ cycling rose 57% year-on-year during May-July 2020
      • Figure 21: Children’s participation (aged 5-16) in cycling in England, September-December 2018-May-July 2020*
    • DfT data shows that cycling took off as other transport modes declined
      • Figure 22: Use of transport modes in Great Britain, March 2020-February 2021, versus pre-COVID-19 levels
    • Weekend cyclists have driven the COVID bike boom
      • Figure 23: Use of transport modes in Great Britain, March 2020-January 2021, weekday and weekend monthly averages versus pre-COVID-19 levels
    • The pandemic fast-forwarded active travel measures
    • Bike repair scheme has provided further stimulus
    • Gear change vision
    • E-scooters have moved closer to full legalisation
    • COVID has also accelerated the use of e-cargo bikes
    • Brexit has introduced further supply complications for the cycling industry
  7. Companies and Brands – Key Takeaways

    • Market leader Halfords posted 49% value growth in the nine months to January 2021
    • Other leading players include Trek, Specialized, Giant, Wiggle and Evans
    • Bike shops had a good year in 2020 but the climate remains challenging
    • Online giants have a growing presence in the cycling market
    • Pure Electric emerges as one to watch in the growing e-bike shop sector
    • Smart move
  8. Cycling Suppliers and Retailers

    • Halfords
    • Other bicycle suppliers
    • Trek, Specialized and Giant
    • Other cycling retailers
    • Independent bike shops
    • Other generalist retailers
      • Figure 24: Selected leading companies in the UK cycling market, by latest and previous reported revenues, March 2021
    • Indoor trainer brands were the leading ad spenders in 2020
      • Figure 25: UK above-the-line advertising spend by selected brands in the cycling market, 2019 and 2020
  9. Launch Activity and Innovation

    • Welcoming back the cycling returnees
    • Electric bike shop trend
    • Getting smart
    • Clean air cycle routes
  10. The Consumer – Key Takeaways

    • Regular cycling participation has risen to 19% of adults
    • Almost half of cyclists have ridden more since the start of the pandemic
    • Rise in hybrid ownership is indicative of a new type of customer
    • 25% of bike buyers over the past 12 months were new or returning cyclists
    • E-bike interest has taken off
    • Halfords and Amazon are the most popular sales channels
    • Cross-selling opportunities offered by new bike buyers
  11. Impact of COVID-19 on Consumer Behaviour

    • Cycling has benefited from a slump in leisure spend…
      • Figure 26: Expenditure on leisure and holidays compared to pre-COVID-19, 19 February-1 March 2021
    • …and rising fitness priorities
      • Figure 27: Change in priorities since COVID-19, 4-12 February 2021
    • COVID-19 has accelerated the shift towards online retail
      • Figure 28: Increase in online shopping during COVID-19, April 2020-March 2021
  12. Cycling Participation

    • Regular cycling participation has risen to 19%
      • Figure 29: Participation in cycling, 2017-21
      • Figure 30: Regular participation in cycling (weekly or more often), 2017-21
    • Overall gender gap remains but Strava data suggests a rise in female cycling activity
      • Figure 31: Any participation in cycling, by gender, 2017-21
    • E-bikes can unlock older cycling potential
      • Figure 32: Gender and age profile of current and potential cyclists, January 2021
  13. Impact of COVID-19 on Cycling

    • Nearly half of cyclists have used their bikes more since the start of the pandemic
      • Figure 33: Impact of COVID-19 on cycling, January 2021
    • 17% of current cyclists took up or returned to cycling because of COVID-19
      • Figure 34: Impact of COVID-19 on cycling (cont), January 2021
    • Health and wellness has been the key driver of increased cycling participation during the past 12 months
    • Cycling will see greater competition but further opportunities in 2021
      • Figure 35: Reasons for increased cycling activity during COVID-19, January 2021
  14. Bicycle Ownership

    • Spike in hybrid ownership points to new mainstream cyclists entering the market
    • E-bike ownership has risen to 9% of cyclists with huge future growth potential
      • Figure 36: Bicycle ownership, 2020 and 2021
  15. Bicycle Purchase

    • One in five cyclists bought a bike in 2020…
    • …and one in four bike buyers were new or returning cyclists
      • Figure 37: Bicycle purchase, 2020 and 2021
    • Intentions to purchase in the next 12 months continue to rise
      • Figure 38: Bicycle purchase intentions, January 2019-January 2021
    • E-bike purchase intentions are becoming more focused
    • Hybrid bike owners are the most likely to upgrade to an e-bike
      • Figure 39: E-bike purchase intentions, January 2019-January 2021
  16. Cycling Retailers

    • Halfords and Amazon are the leading retailers
      • Figure 40: Cycling retailers used to buy a bicycle* and parts, clothing and accessories**, January 2021
    • Supply chain problems have led to a surge in second-hand bike sales
      • Figure 41: Cycling retailers used to buy a bicycle, 2020 and 2021
      • Figure 42: Cycling retailers used to buy bicycle parts, clothing or accessories, 2020 and 2021
  17. Parts, Accessories and Services

    • Four out of five cyclists have bought PAC/services over the past 12 months
    • The COVID bike boom has unlocked potential for security products
    • 42% of those who bought a bike also bought new cycling gear
    • One in five cyclists have purchased services/repairs over the past 12 months
    • Around one in 10 cyclists bought an indoor smart trainer over the past 12 months
      • Figure 43: Cycling parts, clothing or accessories purchased in the past 12 months, January 2021
  18. Appendix – Data Sources, Abbreviations, and Supporting Information

    • Abbreviations
    • Consumer research methodology
  19. Appendix – Market Size and Forecast

    • Forecast methodology
      • Figure 44: UK bicycles* market, volume forecast, 2020-25
      • Figure 45: UK bicycles* market, value forecast, 2020-25

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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