2020
9
UK Dark Spirits and Liqueurs Market Report 2020
2020-10-16T04:02:19+01:00
OX989022
2195
126058
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Report
en_GB
“Despite being a major threat to the market, the re-energised focus of health since COVID-19 also presents opportunities. Being almost non-existent in this category, the rapidly growing low-/no-alcohol space is…

UK Dark Spirits and Liqueurs Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the UK Dark Spirits and Liqueurs market, including the behaviours, preferences and habits of the consumer.

The COVID-19 pandemic has been widely devastating to the UK alcoholic drinks industry as a whole, with the closure of many pubs, restaurants and other non-essential venues causing value and volume sales to drop throughout 2020. The UK spirits market is expected to fall by 1/5th in 2020, with volume sales predicted to continue to fall in the next 5 years.

Consumer’s economic confidence has also taken a hit, with job and income losses limiting their spending power and causing many to cut back on non-essentials. The market value is expected to rebound in 2021, but there will be lasting effects on the industry into the middle to long term.

Health is now increasingly important to dark spirit and liqueur drinkers, with a trend towards alcohol moderation. Half of spirit and liqueur drinkers say they may cut back due to health concerns. While this is a major threat to the industry, it is also an opportunity to innovate into non-alcoholic and low sugar and low calorie categories.

Stay-at-home orders throughout the year has also seen a boosted interest in home-made cocktails. 32% of dark spirit and liqueur consumers are interested in knowing how to make cocktails, meaning that brands should find ways of creating compelling and informative recipes and put them directly in the path of the consumer.

Read on to discover more details or take a look at all of our UK Drinks market research.

Quickly Understand

  • The impact of COVID-19 on the dark spirits and liqueurs market.
  • The outlook for the market in the recession and the following years.
  • The latest new product development (NPD) trends and key concepts of interest to consumers.
  • Consumer behaviour surrounding and attitudes towards dark spirits and liqueurs.

Covered in this report

Drink Types: Whisky (blended whisky, imported whisky, malt whisky), brandy, cognac, armagnac), rum (golden rum, dark rum, spiced rum), liqueurs (non-cream liqueurs, cream liqueurs).

Brands: Bailey’s, Jack Daniel’s, Courvoisier, Jameson, Captain Morgan, Jagermeister, Whyte & Mackay, Jameson, The Famous Grouse, Diageo, Jim Beam, Flenfiddich, High Commissioner, Red Leg, Appleton, The Kraken, Lamb’s, Havana Club, Mount Gay, Sailor Jerry, Courvoisier, Three Barrels, Bardinet, Remy, Martell, Gallo, Jules Clairon, Hennessy, Southern Comfort, Disaronno, Pimm’s, Tia Maria, Sourz, Cointreau, Kopparberg, Dead Man’s Fingers, BrewDog, Heaven’s Door, Abasolo, Kinahan, Disaronno, Hotel Chocolat, The Lakes, Bombay Creations, The Spencerfield Spirit Company, M&S, Morrisons, Asda, Bush Rum.

Expert analysis from a specialist in the field

Written by Emma Clifford, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Despite being a major threat to the market, the re-energised focus of health since covid-19 also presents opportunities. Being almost non-existent in this category, the rapidly growing low-/ no-alcohol space is ripe for development in dark spirits, as is npd in lower sugar/calorie liqueur drinks. The rise in at-home cocktail making sparked by the lockdown makes this very timely and providing expert advice and inspiration on this will help brands to further capitalise on the cocktail trend.

Emma Clifford
Associate Director – Food and Drink

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • COVID-19: market context
          • Economic and other assumptions
            • Products covered in this Report
            • Executive Summary

                • Impact of COVID-19 on dark spirits and liqueurs
                  • Figure 1: Short-, medium- and long-term impact of COVID-19 on dark spirits and liqueurs, 29 September 2020
                • The market
                  • Figure 2: Market size and forecast of total UK value sales of dark spirits and liqueurs, 2015-25
                • The recession will take its toll on category spending
                  • A sharper focus on healthy lifestyles will also dampen demand
                    • Disruption to imports and exports to influence prices
                      • Companies and brands
                        • A raft of strong performances across dark spirits and liqueurs in retail in 2019-20
                          • Figure 3: Leading brands’ value sales in the UK retail whisky market, 2017/18-2019/20
                        • High levels of activity in spiced rum and liqueurs
                          • Diageo maintained its long-running lead in adspend in 2019
                            • Baileys has the strongest all-round image
                              • Figure 4: Attitudes towards and usage of selected brands, August 2020
                            • The consumer
                              • Half of the population drink dark spirits
                                • Figure 5: Usage of dark spirits and liqueurs, by age and gender, July 2020
                              • Under-45s and high-earners are the most prevalent drinkers
                                • Figure 6: Usage frequency for dark spirits and liqueurs, by gender, July 2020
                              • A drop in usage across all types of dark spirits and liqueurs in 2020
                                • Figure 7: Usage of dark spirits and liqueurs, by type, June 2019 and July 2020
                              • Smaller bottles can encourage experimentation; quality over quantity mindset prevails
                                • Figure 8: Behaviours relating to dark spirits, July 2020
                              • Low-sugar NPD can encourage more usage of liqueurs
                                • Figure 9: Behaviours relating to dark spirits and liqueurs, July 2020
                                • Figure 10: Interests relating to dark spirits and liqueurs, by gender, July 2020
                              • Mixers can play an important role in drinking experiences; unmet demand for low-/non-alcoholic options
                                • Figure 11: Attitudes towards dark spirits and liqueurs, July 2020
                            • Issues and Insights

                              • A need to push inspiration into the path of the consumer to capitalise on the COVID-19 cocktail-making boom
                                • Dark spirit/liqueur companies are missing a trick by ignoring the burgeoning low-/non-alcoholic drinks trend
                                  • Pushing alternative mixers can make dark spirits more versatile and tap into interest in experimentation
                                  • The Market – Key Takeaways

                                    • Volume decline in 2020 is minimal, yet values are slashed by a fifth
                                      • Malt and imported whisky and non-cream liqueurs are the biggest winners in retail
                                        • Recovery for value sales in 2021, but decline in volume sales set to endure
                                          • The recession and renewed health focus will take their toll on category spending
                                            • Disruption to imports and exports to influence prices
                                            • Market Size and Forecast

                                              • Impact of COVID-19 on dark spirits and liqueurs
                                                • Figure 12: Short-, medium- and long-term impact of COVID-19 on dark spirits and liqueurs, 29 September 2020
                                              • Volume sales stabilised in 2019; inflation driving value growth
                                                • Volume decline in 2020 is minimal
                                                  • However, the market loses almost a fifth of its value in 2020
                                                    • Figure 13: Market size for dark spirits and liqueurs (prepared on 29 September 2020), 2015-25
                                                  • Recovery for value sales, but decline in volume sales set to endure
                                                    • Figure 14: Market size and forecast of total UK value sales of dark spirits and liqueurs, 2015-25
                                                    • Figure 15: Forecast of total UK volume sales of dark spirits and liqueurs, 2015-25
                                                  • The 2021 recession will take its toll
                                                    • Learnings from the last recession
                                                      • Figure 16: Annual growth in UK volume and value retail sales of dark spirits and liqueurs, 2009-13
                                                    • A sharper focus on healthy lifestyles will also damage demand
                                                      • Market drivers and assumptions
                                                        • Figure 17: Key drivers affecting Mintel’s market forecast (prepared on 29 September 2020), 2015-25
                                                      • Forecast methodology
                                                      • Market Segmentation and Channels to Market

                                                        • Low share of volumes held by on-trade protect these in 2020
                                                          • Retail sales soar, with online, D2C and specialist retailers gaining ground
                                                            • Values in the on-trade set to fall by 44% in 2020
                                                              • Figure 18: Value and volume sales and shares of dark spirits and liqueurs, by channel, 2017-20
                                                            • 2020 set to see double-digit growth in retail value sales across the board
                                                              • Malt and imported whisky are the big winners in dark spirits
                                                                • At-home cocktail making and NPD send sales of liqueurs rocketing
                                                                  • Figure 19: Value and volume sales and shares of dark spirits and liqueurs in retail, by segment, 2018-20
                                                                • A boost for liqueurs and rum in the on-trade in 2019
                                                                  • Figure 20: Value and volume sales and shares of dark spirits and liqueurs in the on-trade, by segment, 2018-20
                                                              • Market Drivers

                                                                • A picture of waning alcohol consumption
                                                                  • Less alcohol consumed by the average consumer
                                                                    • Young adults fuel the alcohol moderation trend
                                                                      • Figure 21: Frequency of drinking alcoholic drinks, by age and gender, November 2019
                                                                    • Scotland’s MUP implementation hits alcohol sales
                                                                      • Growing opportunities in low- and non-alcoholic drinks
                                                                        • Consultation on alcohol calorie labelling as part of fight against obesity
                                                                          • A move that would be welcomed by most young drinkers
                                                                            • Nutritional labelling would address misconceptions over dark spirits’ sugar content
                                                                              • Numerous factors influencing prices
                                                                                • Duties frozen for all alcoholic drinks in the March 2020 budget
                                                                                  • Figure 22: UK excise duty rates for alcoholic drinks, 2009-20
                                                                                • US tariffs hit Scotch whisky exports
                                                                                  • Brexit disruption will also affect exports
                                                                                    • Exchange rates will also play a pivotal role in prices
                                                                                      • UK import tariffs on low-priced Caribbean rum to continue post-Brexit
                                                                                        • The government launches initiatives to support the hospitality industry
                                                                                        • Companies and Brands – Key Takeaways

                                                                                          • Whyte & Mackay, Jameson and small brands are star performers in whisky
                                                                                            • Rapid growth for top five brands in rum, Captain Morgan the notable exception
                                                                                              • Jack Daniel’s returns to strong growth; Southern Comfort also benefiting from Americana trend
                                                                                                • The thriving spiced-rum segment attracts high levels of activity
                                                                                                  • High-profile activity in cream liqueurs
                                                                                                    • Gin liqueurs continue to be a hotbed of NPD
                                                                                                      • Diageo enters new territory with plastic-free paper bottle for spirits
                                                                                                        • Diageo maintained its long-running lead in adspend in 2019
                                                                                                          • Baileys has the strongest all-round image
                                                                                                          • Market Share

                                                                                                            • The Famous Grouse grows ahead of the market…
                                                                                                              • …as do ‘other’ brands
                                                                                                                • Whyte & Mackay and Jameson are the star performers
                                                                                                                  • Figure 23: Leading brands’ sales and shares in the UK retail whisky market, by value and volume, 2017/18-2019/20
                                                                                                                • Rapid growth for top five brands in rum, Captain Morgan the notable exception
                                                                                                                  • Figure 24: Leading brands’ sales and shares in the UK retail golden/dark/spiced rum market, by value and volume, 2017/18-2019/20
                                                                                                                • Courvoisier loses share in brandy/Cognac/Armagnac
                                                                                                                  • Figure 25: Leading brands’ sales and shares in the UK retail brandy/Cognac/Armagnac market, by value and volume, 2017/18-2019/20
                                                                                                                • Baileys is steady at the top in liqueurs
                                                                                                                  • Jack Daniel’s returns to strong growth
                                                                                                                    • Southern Comfort also benefits from Americana trend in whisky
                                                                                                                      • Figure 26: Leading brands’ sales and shares in the UK retail liqueur market, by value and volume, 2017/18-2019/20
                                                                                                                  • Launch Activity and Innovation

                                                                                                                    • The thriving spiced-rum segment attracts high levels of activity
                                                                                                                      • Kopparberg pushes into rum segment
                                                                                                                        • BrewDog bridges the gap between gin and rum with a botanical rum
                                                                                                                          • New flavours added to the Dead Man’s Fingers range in 2020
                                                                                                                            • Figure 27: Launches of flavoured spiced rum, 2019-20
                                                                                                                          • Captain Morgan launches festive Gingerbread Spiced edition
                                                                                                                            • Mainstream rum brands add more premium editions
                                                                                                                              • Havana Club creates Professional Edition rums for leading cocktail bars
                                                                                                                                • Mount Gay adds second rum to Master Blender range
                                                                                                                                  • Whisky continues to attract activity from the music scene
                                                                                                                                    • Bob Dylan’s whisky brand makes UK debut
                                                                                                                                      • Motörhead moves into spirits
                                                                                                                                        • More unconventional whiskies launch in the UK
                                                                                                                                          • Abasolo launch marks a UK ‘first’ in Mexican whisky
                                                                                                                                            • Kinahan’s launches ‘hybrid’ The Kasc Project whisky
                                                                                                                                              • Jack Daniel’s introduces Tennessee Apple variant
                                                                                                                                                • High-profile activity in cream liqueurs
                                                                                                                                                  • Baileys unveils limited-edition Red Velvet Cupcake flavour
                                                                                                                                                    • Disaronno forays into cream liqueurs with Velvet launch
                                                                                                                                                      • Figure 28: Disaronno Velvet Liqueur, 2020
                                                                                                                                                    • Hotel Chocolat launch three new chocolate liqueurs
                                                                                                                                                      • Gin liqueurs continue to be a hotbed of NPD
                                                                                                                                                        • Two gin liqueurs added to The Lakes range
                                                                                                                                                          • Bombay Spirits launches gin liqueurs
                                                                                                                                                            • Figure 29: Launches of gin liqueurs, 2019-20
                                                                                                                                                          • Own-label launches add a bit of sparkle
                                                                                                                                                            • Figure 30: Launches of own-label gin liqueurs, 2019-20
                                                                                                                                                          • Brands up the ante on ‘green’ packaging credentials
                                                                                                                                                            • Diageo enters new territory with plastic-free paper bottle for spirits
                                                                                                                                                              • New brand Bush Rum boasts 100% recycled glass bottles
                                                                                                                                                              • Advertising and Marketing Activity

                                                                                                                                                                • Diageo maintains its long-running lead in adspend in 2019
                                                                                                                                                                  • Haig Club continues “breaking the rules” theme
                                                                                                                                                                    • Baileys celebrates 25th birthday of The Women’s Prize for Fiction
                                                                                                                                                                      • Figure 31: Total above-the-line, online display and direct mail advertising expenditure on dark spirits and liqueurs, by leading advertisers, 2019-20
                                                                                                                                                                    • Brown Forman becomes top advertiser in first half of 2020
                                                                                                                                                                      • BBFB support launch of Jack Daniel’s Tennessee Apple with TV spot…
                                                                                                                                                                        • …and supports the social in social distancing
                                                                                                                                                                          • Cointreau supports the hospitality industry in 2020…
                                                                                                                                                                            • …and opens rooftop bar
                                                                                                                                                                              • Major new ad campaign for Jameson in 2020
                                                                                                                                                                                • Pernod Ricard supports its variety of brands
                                                                                                                                                                                  • A return to TV advertising for Glenlivet; showcasing the brand’s history
                                                                                                                                                                                    • Havana Club campaign promotes its Frozen Daiquiri serve
                                                                                                                                                                                      • The Famous Grouse showcases its ‘dark side’ in new campaign
                                                                                                                                                                                        • Kopparberg supports launch of Dark Fruit Spiced Rum
                                                                                                                                                                                          • Halewood runs afoul of the ASA for advertising CBD rum
                                                                                                                                                                                            • Nielsen Ad Intel coverage
                                                                                                                                                                                            • Brand Research

                                                                                                                                                                                                • Brand map
                                                                                                                                                                                                  • Figure 32: Attitudes towards and usage of selected brands, August 2020
                                                                                                                                                                                                • Key brand metrics
                                                                                                                                                                                                  • Figure 33: Key metrics for selected brands, August 2020
                                                                                                                                                                                                • Brand attitudes: Baileys and Jack Daniel’s stand out on quality
                                                                                                                                                                                                  • Figure 34: Attitudes, by brand, August 2020
                                                                                                                                                                                                • Brand personality: Courvoisier is seen to be the most exclusive
                                                                                                                                                                                                  • Figure 35: Brand personality – macro image, August 2020
                                                                                                                                                                                                • Jameson leads on tradition; Jägermeister on being cool
                                                                                                                                                                                                  • Figure 36: Brand personality – micro image, August 2020
                                                                                                                                                                                                • Brand analysis
                                                                                                                                                                                                  • Baileys has the strongest all-round image
                                                                                                                                                                                                    • Figure 37: User profile of Baileys, August 2020
                                                                                                                                                                                                  • Captain Morgan is seen widely to be accessible and fun
                                                                                                                                                                                                    • Figure 38: User profile of Captain Morgan, August 2020
                                                                                                                                                                                                  • Jack Daniel’s leads on authenticity
                                                                                                                                                                                                    • Figure 39: User profile of Jack Daniel’s, August 2020
                                                                                                                                                                                                  • Courvoisier takes the lead on exclusivity, style and sophistication
                                                                                                                                                                                                    • Figure 40: User profile of Courvoisier, August 2020
                                                                                                                                                                                                  • Jameson is seen to be the most traditional brand
                                                                                                                                                                                                    • Figure 41: User profile of Jameson, August 2020
                                                                                                                                                                                                  • Jägermeister is seen as the most cool but most overrated
                                                                                                                                                                                                    • Figure 42: User profile of Jägermeister, August 2020
                                                                                                                                                                                                • The Consumer – Key Takeaways

                                                                                                                                                                                                  • Half of the population drink dark spirits
                                                                                                                                                                                                    • Under-45s and high-earners are the most prevalent drinkers
                                                                                                                                                                                                      • A drop in usage across all types of dark spirits and liqueurs
                                                                                                                                                                                                        • Smaller bottles can encourage experimentation
                                                                                                                                                                                                          • The quality over quantity mindset prevails
                                                                                                                                                                                                            • Low-sugar NPD can encourage more usage of liqueurs
                                                                                                                                                                                                              • Interest in becoming more knowledgeable about cocktail making
                                                                                                                                                                                                                • Mixers play an important role in a drinks’ appeal
                                                                                                                                                                                                                  • Unmet demand for low-/non-alcoholic dark spirits and liqueurs
                                                                                                                                                                                                                  • Impact of COVID-19 on Consumer Behaviour

                                                                                                                                                                                                                    • Lockdown saw one in five adults up their alcohol consumption
                                                                                                                                                                                                                      • Drinking dark spirits at home has become more appealing to two fifths of drinkers since the outbreak
                                                                                                                                                                                                                          • Figure 43: Agreement that drinking dark spirits at home has become more appealing since the COVID-19 outbreak, by demographics, July 2020
                                                                                                                                                                                                                        • At-home cocktail making given a boost
                                                                                                                                                                                                                            • Figure 44: Index of Google searches for ‘cocktail recipes’, September 2018- August 2020
                                                                                                                                                                                                                          • Overall, more fuel will be added to the alcohol moderation trend
                                                                                                                                                                                                                            • Pandemic and aftermath will increase focus on health
                                                                                                                                                                                                                                • Figure 45: Consumers who say that health concerns would make them cut back on the amount of dark spirits/liqueurs they drinks, by gender and age, July 2020
                                                                                                                                                                                                                              • Obesity crisis will make people more wary of alcohol’s empty calories
                                                                                                                                                                                                                                • A hit to financial confidence will hit alcoholic drink spending
                                                                                                                                                                                                                                  • Enduring wariness of public spaces will hamper on-trade’s recovery
                                                                                                                                                                                                                                    • More cautious spending presents another barrier for the on-trade
                                                                                                                                                                                                                                      • Boom in online shopping
                                                                                                                                                                                                                                        • UK provenance becomes even more compelling
                                                                                                                                                                                                                                        • Usage of Dark Spirits and Liqueurs

                                                                                                                                                                                                                                          • Half of the population drink dark spirits
                                                                                                                                                                                                                                            • The sizeable gender gap in usage endures
                                                                                                                                                                                                                                              • Figure 46: Usage of dark spirits and liqueurs, by type, July 2020
                                                                                                                                                                                                                                            • Under-45s and high-earners are the most prevalent drinkers
                                                                                                                                                                                                                                                • Figure 47: Usage of dark spirits and liqueurs, by age and gender, July 2020
                                                                                                                                                                                                                                              • A third of users drink dark spirits weekly
                                                                                                                                                                                                                                                • Figure 48: Usage frequency for dark spirits and liqueurs, by gender, July 2020
                                                                                                                                                                                                                                              • Cocktails and mixed drinks most popular among under-35s
                                                                                                                                                                                                                                                • Figure 49: Usage of dark spirits and liqueurs, by how they are drunk, by age and gender, July 2020
                                                                                                                                                                                                                                                • Figure 50: Usage of dark spirits and liqueurs, by type and how they are drunk, July 2020
                                                                                                                                                                                                                                            • Change and Expected Changes in Usage of Dark Spirits and Liqueurs

                                                                                                                                                                                                                                              • A drop in usage across all types of dark spirits and liqueurs
                                                                                                                                                                                                                                                • Figure 51: Usage of dark spirits and liqueurs, by type, June 2019 and July 2020
                                                                                                                                                                                                                                              • Men, under-35s and those at both ends of the financial health spectrum have cut back
                                                                                                                                                                                                                                                • Figure 52: Usage of dark spirits and liqueurs, by selected demographics, June 2019 and July 2020
                                                                                                                                                                                                                                              • Frequency of drinking takes a hit in 2020
                                                                                                                                                                                                                                                • Figure 53: Usage frequency for dark spirits and liqueurs, June 2019 and July 2020
                                                                                                                                                                                                                                              • On balance more people anticipate drinking less over the next six months
                                                                                                                                                                                                                                                • Figure 54: Expectations for changes to the amount of dark spirits and liqueurs to be drunk over the next six months compared to the last six months, July 2020
                                                                                                                                                                                                                                              • Younger people and the financially confident are most likely to expect to drink more
                                                                                                                                                                                                                                              • Behaviours Relating to Dark Spirits and Liqueurs

                                                                                                                                                                                                                                                • Smaller bottles can encourage experimentation
                                                                                                                                                                                                                                                  • Smaller bottles could benefit from updating and reframing
                                                                                                                                                                                                                                                    • Figure 55: Behaviours relating to dark spirits, July 2020
                                                                                                                                                                                                                                                  • Low-sugar NPD can encourage more usage of liqueurs
                                                                                                                                                                                                                                                    • Figure 56: Behaviours relating to dark spirits and liqueurs, July 2020
                                                                                                                                                                                                                                                    • Figure 57: Trulo reduced calories liqueurs, 2020
                                                                                                                                                                                                                                                  • The quality over quantity mindset prevails…
                                                                                                                                                                                                                                                    • …but both discounters and own-label can play in this space
                                                                                                                                                                                                                                                    • Interests Relating to Dark Spirits and Liqueurs

                                                                                                                                                                                                                                                      • Interest in becoming more knowledgeable about cocktail making
                                                                                                                                                                                                                                                        • A need to put more cocktail inspiration into the path of the consumer
                                                                                                                                                                                                                                                          • Figure 58: Interests relating to dark spirits and liqueurs, by gender, July 2020
                                                                                                                                                                                                                                                        • Online tutorials and on-pack suggestions can be effective
                                                                                                                                                                                                                                                          • Virtual tasting sessions appeal most to Millennials
                                                                                                                                                                                                                                                            • Online sessions are an opportunity to share information beyond taste
                                                                                                                                                                                                                                                              • Using different platforms can drive differentiation
                                                                                                                                                                                                                                                              • Attitudes towards Dark Spirits and Liqueurs

                                                                                                                                                                                                                                                                • Mixers play an important role in a drinks’ appeal…
                                                                                                                                                                                                                                                                  • Figure 59: Launches of mixers for dark spirits, 2019
                                                                                                                                                                                                                                                                • …and can align with consumers’ desire to experiment with flavours
                                                                                                                                                                                                                                                                  • Figure 60: Attitudes towards dark spirits and liqueurs, July 2020
                                                                                                                                                                                                                                                                • Pushing alternative mixers can help dark spirits better tap into more drinking occasions…
                                                                                                                                                                                                                                                                  • Figure 61: Attitudes towards dark spirits and liqueurs, by usage of dark spirits, July 2020
                                                                                                                                                                                                                                                                • Still unmet demand for low-/non-alcoholic dark spirits and liqueurs
                                                                                                                                                                                                                                                                  • Figure 62: ISH Spirits RumISH Alcohol Free Spirit, 2019
                                                                                                                                                                                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                                                                                  • Abbreviations
                                                                                                                                                                                                                                                                    • Consumer research methodology
                                                                                                                                                                                                                                                                    • Appendix – Market Share

                                                                                                                                                                                                                                                                        • Figure 63: Leading distributors’ sales and shares in the UK retail whisky market, by value and volume, 2017/18-2019/20
                                                                                                                                                                                                                                                                        • Figure 64: Leading distributors’ sales and shares in the UK retail golden/dark/spiced rum market, by value and volume, 2017/18-2019/20
                                                                                                                                                                                                                                                                        • Figure 65: Leading distributors’ sales and shares in the UK retail brandy/Cognac/Armagnac market, by value and volume, 2017/18-2019/20
                                                                                                                                                                                                                                                                        • Figure 66: Leading distributors’ sales and shares in the UK retail liqueurs market, by value and volume, 2017/18-2019/20

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