73% of Gen Z have made ‘meaningful connections’ with people online, that they have never met in person. Coupled with consumer comfort in making large purchases online, it emphasises how digital interactions continue to shape and redefine various aspects of daily life.
46% of consumers have felt ‘uneasy’ after seeing an online advert relating to a verbal discussion. Concerns over privacy and tech intrusion can erode consumer trust and engagement in the online space. To mitigate these concerns, brands must prioritise transparency in data usage practice.
Technology will continue to provide consumers with the convenient shortcuts in their everyday lives. Many pain points in online life could be helped by automating less enjoyable tasks. AI powered digital IDs can one day be used for tasks such as queuing for online tickets and proactively stopping online threats such as scams.
Despite some evidence of digital overwhelm, most consumers are happy with their smartphone usage. Brands can focus on ways to enhance digital lives through convenient automated services.
Joe Birch, Senior Technology and Leisure Analyst
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