-
- All Industries /
- Technology /
- Digital /
- UK Digital Subscriptions Market Report 2022
UK Digital Subscriptions Market Report 2022
- Multiple Report Formats
- Access to our Clients Portal
- Interactive Databook
- Custom Presentation Tool
The UK Digital Subscriptions Market Report examines consumers’ behaviours in relation to digital subscriptions, the type of digital subscriptions that consumers have and the impact of the cost of living crisis on the digital subscription market. This report covers the digital subscription market size, market forecast, market segmentation and trends in the subscription eCommerce market.
The digital subscriptions market has dipped in 2022, with the cost of living crisis causing some people to cancel their subscriptions. Inflation has put all subscriptions at risk of losing customers, regardless of the income of the users. This financial squeeze will inevitably result in fiercer competition between digital subscription market services, as people are financially forced to decide which services they prioritise.
While more restricted consumer budgets will mean the subscription eCommerce market remains more challenging going into 2023, many consumers will prioritise their digital subscriptions over other leisure expenses.
Meanwhile, Netflix is experimenting with charging a fee for sharing account details for their video service outside of the home in several South American countries to try and combat subscribers sharing their login details with their friends or family, which is significantly hindering Netflix’s growth. If this strategy goes worldwide, it will make it harder for people to access multiple streaming services.
With consumers becoming more budget-conscious, service providers in the digital subscription market are likely to introduce more tier options, to attract a broader range of subscribers, including cheaper ad-supported tiers in the app.
In addition, more service providers in the digital subscription market are likely to broaden the content they have on offer, such as Netflix investing in gaming content. This opens up opportunities to offer subscription tiers based on varying levels of content or features.
To discover more about the UK Digital Subscriptions Market Report 2022, read our UK Attitudes Towards Video & TV Market Report 2022, or take a look at our Technology Market Research Reports.
Brands: Netflix, Amazon Prime, Spotify, Apple Music, Google Stadia, Xbox Game Pass, Dropbox, Google One, iNews, TIME, Apple Fitness+, FiiT, Scribd, Audible, Vogue, Tidal, YouTube Music Premium, Deezer Premium.
Products: Digital subscriptions cover video, audio, game streaming, cloud storage, news, magazine and fitness.
This report, written by Zach Emmanuel, a leading analyst in the technology sector, delivers in-depth commentary and analysis to highlight current trends in the UK digital subscription market and add expert context to the numbers.
Many digital subscribers see their subscriptions as a key part of their life and will be prioritising them over other leisure expenses during the next year. Brands can encourage retention by marketing discounted yearly subscriptions as ‘short-term pain, long-term gain’, enabling people to save money in the long run, while avoiding continual monthly expenses within this uncertain, inflationary period.”
Zach Emmanuel
Consumer Technology Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 2,195
AI's emergence can help deliver new services for consumers. However, brands need to focus on delivering accuracy and safeguarding from its downsides. Joe Birch, Technology Analyst ...
Find out more£ 2,195
"The cost-of-living crisis has temporarily dampened overall consumer demand for paid-for video streaming services, but it has also hastened the development of ad-supported services. Lower cost ad-supported tiers...
Find out more£ 2,195
Telecom brands will transition from being mainly ISPs to providing a rounded service for consumers' communication, digital and entertainment needs. Joe Birch, Technology Analyst ...
Find out more£ 2,195
Technology advancements, such as the use of generative AI, will appeal to viewers to help reduce decision fatigue and enhance the viewing experience. Yogita Burke, Cross-category Research Analyst ...
Find out more£ 2,195
Our German app market forecast shows that technological advances in mobile devices and generative AI are transforming apps into personal assistants, giving consumers significant reason to use mobile...
Find out moreFrom consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more