Sustainable practices are gaining traction in the dishwashing category. While sustainability isn’t always the primary factor driving consumer behaviour or purchasing decisions – cost often takes precedence – the nature of this category allows consumers to value both. In machine dishwashing, financial savings and environmental benefits can often go hand in hand, making it easier for consumers to adopt more eco-friendly habits.
The convenience of all-in-one formats is driving usage. With product development of these formats constantly improving, the use of rinse aid and dishwasher salt may continue to struggle. Currently, understanding of ancillary product function is inconsistent, which likely contributes to relatively low usage of these products. It will therefore be essential for brands to educate consumers on the importance of ancillary products in wash cycles to build stronger usage.
The decrease in dishwasher ownership and purchases could boost the hand dishwashing sector, driving demand for innovative solutions in this category. Currently, the category offers limited options tailored to specific cleaning needs or target audiences. Brands that develop products designed for easier soaking or cater to niche consumer needs, such as baby-safe or pet-friendly formulations, have the potential to stand out and capture attention.
Consumers are adopting environmentally responsible behaviours when washing dishes, but will not sacrifice performance. Niche cleaning needs hold potential.
Luke Santos, Household Care Analyst
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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The toilet and hard surface care category faces significant shifts, driven by the ongoing cost of living crisis and evolving consumer priorities. While price remains critical in purchase...
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Consumers are showing strong concern for excess energy and water usage in the home from using household care products, indicating a willingness for...
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In the UK, 75% of adults who have bought houseghold paper products in the last six months say they tend to purchase these...
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Dishwashing Products - UK by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market comprises all products for hand...
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Fabric Care - UK by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers laundry detergents, fabric conditioners...
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