2023
9
UK Diversity, Equity and Inclusion Market Report 2023
2023-10-30T14:01:40+00:00
REP2CB9BF64_5754_4D0B_9204_3B33C052608B
2195
167703
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Report
en_GB
Consumers are growing more sceptical and are seeking out brands that embody diversity from the inside and provide inclusive solutions for underrepresented groups. Francesca Smith, Senior Research Analyst -…

UK Diversity, Equity and Inclusion Market Report 2023

£ 2,195 (Excl.Tax)

Description

Stay ahead of the curve and future-proof your business with Mintel’s UK Diversity, Equity and Inclusion Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest DEI market research, trends and consumer behaviours affecting your business. Get a 360° view of the DEI market to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • Economic, social and population factors impacting the diversity, equity and inclusion.
  • Perceived representation of population groups across media, advertising and society in the UK.
  • Perceived effectiveness and benefits of diversity, equity and inclusion initiatives in the workplace.
  • Priorities for brands ‘ diversity, equity and inclusion efforts.
  • Attitudes towards brands diversity, equity and inclusion efforts.
  • Generational and demographic differences among attitudes towards diversity, equity and inclusion.

Diversity Marketing: Overview

The population has not had an equal experience of the pandemic or the cost of living crisis, with vulnerable consumers, including low-income adults and women, bearing more severe impacts. The crisis has also brought the need for more affordable products and services to the fore.

  • DEI market statistics: 27% of under-12s in England and Wales are from a minority ethnicity group.

DEI Market: Challenges and Opportunities

Risk of inauthenticity

Consumers are growing increasingly sceptical of brands’ support for social, ethical and sustainability causes. Brands’ actions need to align with claims of support for diversity, equity and inclusion statements, by providing tangible solutions that meet the needs of the most underrepresented groups in society.

  • Diversity inclusion analysis: 55% of Brits think that brands’ support to minority groups can often feel inauthentic.

Importance of a diverse workplace

Employing a diverse workforce has become an integral part of what consumers expect from brands’ DEI efforts and also provides significant rewards for both employees and employers. Brands that have a diverse workforce are best-placed to understand and provide for the needs of diverse communities.

  • Diversity inclusion analysis: 39% of adults think it’s most important for brands to prioritise employing a diverse workforce

Purchase our UK Diversity, Equity and Inclusion Market Report to to understand priorities for brands and consumers attitudes towards diversity, equity and inclusion efforts.  Readers of this report may also be interested in our UK Diversity in BPC Market Report 2023.

Additional Features Included with Your Purchase

  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
  • Consumer Confidence Tracker: Our Trackers paint the picture of the economic confidence and major concerns of up to 40 different demographics, tracking changes in attitudes over time.
  • Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
  • Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.

Expert Insights from a Consumer Lifestyles Analyst

This report, written by Francesca Smith, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in diversity marketing and add expert context to the numbers.

Consumers are growing more sceptical and are seeking out brands that embody diversity from the inside and provide inclusive solutions for underrepresented groups.

Francesca Smith
Senior Consumer Lifestyles Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Opportunities for diversity, equity and inclusion
    • Market dynamics
    • Graph 1: index of financial confidence in the next year, 2016-23
    • Graph 2: changes in financial situation over the past year, by household income, 2023
    • Graph 3: changes in financial situation over the past year, by gender, 2023
    • Graph 4: age structure of population, 1983-2063
    • Graph 5: ethnic group, by age, 2021
    • What consumers want and why
    • Graph 6: representation of population groups, 2023
    • Graph 7: perceived benefits of DEI initiatives in the workplace, 2023
    • Graph 8: DEI responsibilities most important for brands to prioritise, 2023
    • Graph 9: agreement on attitudes towards diversity and society, by generation, 2023
    • Graph 10: attitudes towards brands’ DEI efforts, 2023
  2. Market Dynamics

    • Macro-economic factors
    • Graph 11: index of financial confidence over the next year, 2016-23
    • Graph 12: financial situation, by household income NET, 2023
    • Social, environmental and legal factors
    • Graph 13: age structure of population, 1983-2063
    • Graph 14: ethnic group, by age, 2021
    • Graph 15: disability-free life expectancy at birth between 2018 to 2020
  3. What Consumers Want and Why

    • Representation of population groups
    • Graph 16: representation of population groups, 2023
    • Graph 17: groups believed to be underrepresented, by generation, 2023
    • Diversity, equity and inclusion in the workplace
    • Graph 18: DEI intiatives that are percieved as most effective in the workplace, 2023
    • Graph 19: proportion of employees who think that DEI initiatives are effective, by ethnicity, 2023
    • Benefits of diversity, equity and inclusion initiatives in the workplace
    • Graph 20: perceived benefits of DEI initiatives in the workplace, 2023
    • Graph 21: benefits of DEI initiatives in the workplace, by age, 2023
    • Brand diversity, equity and inclusion responsibilities
    • Attitudes towards diversity, equity and inclusion
    • Graph 22: attitudes towards DEI in society, 2023
    • Graph 23: agreement with attitudes towards diversity and society, by generation, 2023
    • Graph 24: attitudes towards DEI in media, advertising and services, 2023
    • Graph 25: attitudes towards brands’ DEI efforts, 2023
  4. Appendix

    • Methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

Below is a sample report, understand what you are buying.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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