Stay ahead of the curve and future-proof your business with Mintel’s UK Diversity, Equity and Inclusion Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest DEI market research, trends and consumer behaviours affecting your business.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report
- Economic, social and population factors impacting the diversity, equity and inclusion.
- Perceived representation of population groups across media, advertising and society in the UK.
- Perceived effectiveness and benefits of diversity, equity and inclusion initiatives in the workplace.
- Priorities for brands ‘ diversity, equity and inclusion efforts.
- Attitudes towards brands diversity, equity and inclusion efforts.
- Generational and demographic differences among attitudes towards diversity, equity and inclusion.
DEI in the UK Challenges and Opportunities
Risk of inauthenticity
Consumers are growing increasingly sceptical of brands’ support for social, ethical and sustainability causes. Brands’ actions need to align with claims of support for diversity, equity and inclusion statements, by providing tangible solutions that meet the needs of the most underrepresented groups in society.
- Diversity inclusion analysis: 55% of Brits think that brands’ support to minority groups can often feel inauthentic.
Importance of a diverse workplace
Employing a diverse workforce has become an integral part of what consumers expect from brands’ DEI efforts and also provides significant rewards for both employees and employers. Brands that have a diverse workforce are best-placed to understand and provide for the needs of diverse communities.
- Diversity inclusion analysis: 39% of adults think it’s most important for brands to prioritise employing a diverse workforce
Purchase our UK Diversity, Equity and Inclusion Market Report to to understand priorities for brands and consumers attitudes towards diversity, equity and inclusion efforts. Readers of this report may also be interested in our UK Diversity in BPC Market Report 2023.
Expert Insights from a Consumer Lifestyles Analyst
This report, written by Francesca Smith, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in diversity marketing and add expert context to the numbers.
Consumers are growing more sceptical and are seeking out brands that embody diversity from the inside and provide inclusive solutions for underrepresented groups.
Francesca Smith
Senior Consumer Lifestyles Analyst
Collapse All
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- Key issues covered in this Report
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Executive Summary
- Opportunities for diversity, equity and inclusion
- Market dynamics
- Graph 1: index of financial confidence in the next year, 2016-23
- Graph 2: changes in financial situation over the past year, by household income, 2023
- Graph 3: changes in financial situation over the past year, by gender, 2023
- Graph 4: age structure of population, 1983-2063
- Graph 5: ethnic group, by age, 2021
- What consumers want and why
- Graph 6: representation of population groups, 2023
- Graph 7: perceived benefits of DEI initiatives in the workplace, 2023
- Graph 8: DEI responsibilities most important for brands to prioritise, 2023
- Graph 9: agreement on attitudes towards diversity and society, by generation, 2023
- Graph 10: attitudes towards brands’ DEI efforts, 2023
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Market Dynamics
- Macro-economic factors
- Graph 11: index of financial confidence over the next year, 2016-23
- Graph 12: financial situation, by household income NET, 2023
- Social, environmental and legal factors
- Graph 13: age structure of population, 1983-2063
- Graph 14: ethnic group, by age, 2021
- Graph 15: disability-free life expectancy at birth between 2018 to 2020
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What Consumers Want and Why
- Representation of population groups
- Graph 16: representation of population groups, 2023
- Graph 17: groups believed to be underrepresented, by generation, 2023
- Diversity, equity and inclusion in the workplace
- Graph 18: DEI intiatives that are percieved as most effective in the workplace, 2023
- Graph 19: proportion of employees who think that DEI initiatives are effective, by ethnicity, 2023
- Benefits of diversity, equity and inclusion initiatives in the workplace
- Graph 20: perceived benefits of DEI initiatives in the workplace, 2023
- Graph 21: benefits of DEI initiatives in the workplace, by age, 2023
- Brand diversity, equity and inclusion responsibilities
- Attitudes towards diversity, equity and inclusion
- Graph 22: attitudes towards DEI in society, 2023
- Graph 23: agreement with attitudes towards diversity and society, by generation, 2023
- Graph 24: attitudes towards DEI in media, advertising and services, 2023
- Graph 25: attitudes towards brands’ DEI efforts, 2023
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Appendix
- Methodology
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