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UK DIY Retailing Market Report 2025

UK DIY Retailing Market Report 2025

Market Intelligence Reports DIY and Garden Retail UK

UK DIY Retailing Market Analysis

The UK DIY retail market, valued at more than £13 billion in 2025, saw a decline of 2.4% in 2024 due to cost-of-living pressures, with a focus on smaller, budget-friendly projects.

However, the DIY retailing market is expected to recover in 2025, driven by increased spending from high-income earners and younger consumers. The forecasted growth in the foreseeable future is steady at 2.6% annually, with key growth drivers including sustainability, convenience, and multichannel shopping, as well as services like tool rentals and professional consultations. These factors are crucial for those exploring the UK DIY Retailing Market Report to understand the evolving landscape and key opportunities in the DIY retailing industry.

UK DIY Retailing Market Trends

Consumer trends in the UK DIY retailing market are shaped by a strong interest in cost-effective home improvements, with 82% of consumers viewing DIY as a way to save money. Younger consumers (94% of 16-34 year olds) and high-income households are the most active DIY shoppers, preferring convenience and sustainability. While 65% focus on functional improvements like maximising space, only 37% feel confident completing most projects without help. There is a growing interest in eco-friendly products, with 52% willing to pay more for sustainable options. Additionally, pre-packaged DIY kits and loyalty programmes are gaining traction as consumers seek simplicity, value, and personalised experiences.

Purchasing the UK DIY Retailing Market Report 2025 highlights a shift towards value-driven, sustainable products, with rising multi-channel shopping, especially among younger and higher-income consumers. Key opportunities include eco-friendly offerings, pre-packaged kits, and loyalty schemes, focusing on convenience, personalization, and flexible payments.

About The Report

The UK DIY Retailing Market Report 2025 provides valuable insights into consumer behaviour, market trends, and growth opportunities within the DIY retailing market. It covers areas such as consumer spending patterns, demand for sustainable and value-driven products, the rise of multi-channel shopping, and the growing interest in pre-packaged kits and loyalty programmes. The research also examines key demographic groups, including younger and higher-income consumers, and highlights the impact of eco-friendly products and flexible payment options. This report will benefit retailers, product manufacturers, and marketers looking to understand evolving consumer needs and capitalise on emerging trends in the DIY retailing market. The DIY retailing market size and future forecast are invaluable for anyone interested in shaping their business strategy around the growing DIY sector.

Key Topics Analysed in the Report

Cost pressures are driving smaller projects, but a rise in larger renovations signals renewed interest in ambitious home improvements.
The DIY specialist sector saw a return to positive growth in 2024 and sales are set to grow in 2025. Kingfisher’s B&Q brand is the single biggest retailer, with a near-15% share of consumer spending on DIY.
DIY consumers are mindful of costs and eager to find the best value, but that doesn’t mean they are looking for cheap, short-term fixes – they want quality products and eco-friendly options.
Convenience is a top priority, with services like free delivery and pre-packaged kits in high demand. Cost-consciousness drives the use of price comparison tools and budgeting apps.
Pre-packaged kits and loyalty schemes offer room for differentiation through enhanced customisation, convenience and perks.

Report Attributes	Details
Published Date	June 2025
Data Range	2019-2030
Measurement Metrics	Revenue in £
Country Focus	United Kingdom (UK
Consumer Data	2,000 internet users aged 16+, April 2025
Number of Pages	115
Market Segmentation	Tools and Equipment for House and Garden, Materials for Maintenance and Repair, Garden Plants and Flowers, Household Appliances, Furniture and Furnishings, Carpets, and Other Floor Coverings.
Leading Companies	B&Q, Screwfix, Wickes, Amazon, Toolstation, Homebase, The Range, eBay, Argos, and B&M Retail.

Meet the Expert Behind the Analysis

This report was written by Steven Mayles. Steven joined Mintel in 1988, graduating in 1987 from the London College of Printing with a Higher National Diploma in Business Studies. In his role as a Retail Analyst Steven writes Mintel’s series of European Reports. In addition to retail, Steven has gained considerable insight into automotive retail.

Cost pressures steer most toward smaller DIY projects, but a rise in big-ticket projects among high-income earners signals renewed interest in ambitious home improvements.

Steven Mayles

Retail Analyst

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EXECUTIVE SUMMARY
- Opportunities for the DIY market
- Sustainability is no longer a trend but a necessity for DIYers
- Pre-packaged DIY kits that simplify projects
- DIY loyalty schemes provide a key opportunity rich with potential
- Market dynamics and outlook
- Market size & forecast
- Market predictions for the DIY market
- Consumer spending on DIY fell 2.4% in 2024
- Graph 1: consumer spending on DIY-related products, 2019-24
- DIY specialists’ sales rose 1% in 2024 and forecast to grow 1.8% in 2025
- Graph 2: DIY specialists’ retail sales (including VAT), 2020-25
- Specialist DIY sales forecast to grow 2.6% between 2025 and 2030
- Momentum slowly building toward larger-scale home improvements as inflation eases and the housing market cools
- What consumers want and why
- 84% bought DIY products in the past year, mostly from DIY specialist retailers
- Graph 3: types of retailers shopped with when purchasing DIY products in the past year, 2021-25
- DIYers shopping online and offline
- Graph 4: where they shopped for DIY/home improvement products, by channel, 2021-25
- Affordability guiding the broader market while high earners push forward with significant home improvement projects
- Graph 5: recent home improvements, 2022-25
- Most seek DIY advice from their family and friends
- Graph 6: actions taken when planning a home improvement project, 2025
- Affordability drives DIY home projects, with 89% comparing prices before buying and 78% choosing products based on cost
- Graph 7: behaviours towards DIY projects, 2025
- The DIY consumer wish list for future projects
- Graph 8: consumer interest in products and services for future DIY projects, 2025
- Retailer activity
- Kingfisher, owner of B&Q and Screwfix, captures 25% of consumer DIY spending
- Convenience and simplicity
- Value messaging and in-store inspiration
MARKET DYNAMICS
- Consumer spending on DIY products
- Mintel’s DIY market sizes
- Consumer spending on DIY fell 2.4% in 2024, following a drop of 0.8% in 2023
- Spending on tools and equipment and garden-related products accounted for 63.2% of total DIY spending in 2024
- Graph 9: category breakdown of consumer spending on DIY-related products, as a percentage of all DIY spending, 2019-24
- DIY specialist market size
- DIY specialists’ sales up 1% in 2024, boosted by trade demand
- Graph 10: DIY specialists’ retail sales (including VAT), 2019-24
- Intention to spend on the home will drive DIY specialist sales in 2025
- Market forecast
- The projected trend for DIY specialist retail sales is broadly positive but relatively subdued
- Budget-conscious DIY and home improvement projects
- DIY shoppers increasingly want multichannel experiences
- Grow sales with user-generated content
- Market drivers
- Inflation easing and DIY prices falling
- Graph 11: CPI, Materials for maintenance and repair, Tools and equipment for house and garden, 2022-25
- Most people are relatively upbeat about their future financial situation
- Graph 12: consumer financial confidence over the next year or so, 2025
- Intention to spend on the home is increasing
- Graph 13: “Which of the following have you done over the last three months? And which do you plan to do over the next three months? Please select all that apply”, 2025
- 16-34 year old DIYers thrive on convenience, simplicity and value sustainability
- Higher-income DIYers’ spend is driven by quality
- Housing market expected to cool
- Graph 14: number of residential property transactions with a value of above £40,000 completed in the UK, 2020-25
- Cut in interest rates could spur home improvement investment
WHAT CONSUMERS WANT AND WHY
- DIY retailers shopped with
- More than eight in 10 consumers buy DIY/home improvement products
- Specialist DIY retailers are the most popular choice
- Younger consumers favour non-specialist retailers
- Over-55s overwhelmingly prefer to shop at DIY specialists
- Graph 15: type of retailer used to purchase DIY/home improvement products in the past 12 months, by age group, 2025
- Graph 16: type of retailer used to purchase DIY/home improvement products in the past 12 months, by household income, 2025
- B&Q is the most popular place to buy DIY products
- Graph 17: retailers shopped with when purchasing DIY/home improvement products in the past 12 months, 2021-25
- Less than a fifth (16%) shop at a single retailer
- Graph 18: repertoire of retailers shopped at for DIY/home improvement products, by age group and household income, 2025
- Loyalty schemes – an underutilised opportunity in the DIY sector
- Channel used to purchase DIY products
- Huge opportunity for retailers who can combine in-store tangibility with online convenience
- Graph 19: where they shopped for DIY/home improvement products, in-store and online, 2020-25
- Online DIY shopping is most popular among 16-34 year olds and high earners (£50k+)
- Graph 20: how they shopped for DIY/home improvement products, in-store and online, by age group, 2025
- Graph 21: how they shopped for DIY/home improvement products, in-store and online, by household income, 2025
- B&Q leverages technology and expertise to create a compelling in-store destination for DIYers
- Graph 22: where they shopped for DIY/home improvement products in-store, 2025
- Non-specialist marketplace Amazon is the go-to destination for online DIY shoppers
- Graph 23: where they shopped for DIY/home improvement products online, 2025
- DIY specialists upgrade digital experiences to attract online shoppers
- Wickes brings paint customisation online
- Home improvements undertaken in the past year
- Affordable small-scale home improvement projects
- Graph 24: recent home improvements, 2022-25
- Who carried out home improvements in the past year
- Nearly two thirds of DIY shoppers have completed DIY projects themselves
- DIFM (do it for me) trend gaining momentum
- Graph 25: who carried out home improvement projects, 2024-25
- The shift to professionals signals the market is ready for a rebound in major home improvement projects
- Graph 26: who carried out recent home improvements in the last 12 months, by household income, 2025
- Bundle professional services with products
- The appeal of DIWM as a lower-cost alternative to full-service DIFM
- Actions taken when planning a home improvement project
- Most people seek advice from family and friends when embarking on a home improvement project
- Friends and family is the top source of DIY information
- Graph 27: actions taken when planning a home improvement project, by age group, 2025
- Friends and family referral scheme
- Transform stores into inspiration hubs
- Inspiration Hub Workshops
- Partnering with influencers is a smart way to connect with younger DIYers and drive sales
- Graph 28: percentage of consumers who follow influencers to find home improvement trends, by social media usage, 2025
- Live Q&A sessions with influencers builds credibility and trust
- Attitudes towards DIY
- Cost stands out as a major factor in DIY purchasing behaviour
- 82% view DIY as a money-saver, but with 37% lacking confidence, brands have a chance to guide less-experienced DIYers
- Graph 29: consumer attitudes towards DIY, 2025
- DIYers are price-conscious and want to get the best deals
- Graph 30: percentage of consumers who compare prices before purchasing and plan budgets to avoid overspending on home improvement projects, by household income, 2025
- Budget-friendly own-label DIY products
- Premium own-brands an opportunity to target DIY shoppers eager to trade up, but not overspend
- EcoShield Premium Interior Paint
- Appetite for BNPL is strong
- Discounts, bundles and competitive pricing strategies
- An opportunity to provide guidance and inspiration to support self-sufficient DIYers
- Graph 31: percentage of consumers who feel confident in their ability to complete most home improvement projects without professional help, by age group, 2025
- Design-on-demand tool addresses DIY skills gap
- Quality-conscious DIY shoppers
- Graph 32: percentage of consumers who would spend more on high-quality products to achieve better results for a home improvement project, by household income, 2025
- Demonstrate durable, superior products with guarantees, testimonials and hands-on experience
- Rising living costs and wellness priorities pushing consumers to favour functional upgrades over aesthetic ones
- Graph 33: percentage of consumers more interested in home improvement projects that enhance their home’s functionality (eg maximise space, increase storage) than those focused on aesthetics, by age group and time lived in current home, 2025
- Capitalise on the trend toward functional upgrades with targeted product offerings
- Smart devices can add significant functional improvements to the home
- 75% of 16–34 year olds, the largest DIY purchase group, are willing to pay more for sustainability
- Graph 34: percentage of consumers who would be willing to spend more on DIY products that are sustainable than those that aren’t, by age group, 2025
- Opportunity for sustainable paint products
- Digital Product Passports can strengthen DIY products sustainability claims
- Interest in products and services for future DIY projects
- DIYers want the convenience of free delivery and online tools to find the best deals
- Free delivery for large items and price comparison websites capture the most consumer interest
- Graph 35: consumer interest in products and services for future DIY projects, 2025
- 48% value free delivery for bulky purchases
- Graph 36: consumer interest in free home delivery for bulky purchases for future DIY projects, by age group, area and financial situation, 2025
- Retailers have plenty of tools at their disposal to enhance the delivery experience when free delivery isn’t an option
- Electric cargo bikes hold untapped potential for renting to transport bulky items
- Budgeting and price comparison tools can help brands build stronger connections with cost-conscious DIYers
- Graph 37: consumer interest in price comparison websites and budget planning app, by household income and financial situation, 2025
- 38% of DIYers value price comparison tools
- Smart features can transform budget planning apps into indispensable tools
- ProjectPal
- Younger DIYers’ preference for simplified, ready-to-go solutions
- Graph 38: consumer interest in pre-packaged kits with all materials required for a project, by age group, 2025
- Kits designed with sustainability in mind can attract eco-conscious DIYers
- DIY kits that inspire consumers to bring their unique visions to life
- Turn interest into sustained demand with subscription-based kits
- Marketplaces can attract value-driven, environmentally aware DIYers
- Graph 39: consumer interest in an online marketplace for buying/selling DIY products, by age group, 2025
- Tool rental
- Tool rental opportunities
- A mobile tool rental service
- Loyalty schemes must align with DIYers’ interests to make an impact
- Graph 40: percentage of consumers interested in a loyalty scheme when planning a home improvement project in the next 12 months, by age group and household income, 2025
- DIY retailers have a wealth of opportunities to revamp their loyalty schemes and create meaningful connections with their audience
- B&Q smart rewards
- ‘Green’ rewards for eco-conscious DIYers
- A loyalty scheme that rewards sustainable DIY behaviour
- Demand for supportive guidance in completing DIY projects
- Graph 41: consumer interest in a consultation with a professional and live online support from a DIY retailer, by age group, 2025
- Shine a light on in-store staff expertise
- 24/7 AI-driven DIY advice and support
- DIY expertise at your fingertips
RETAILER ACTIVITY
- Retailer competitor analysis: leading home improvement retailers
- Comparing the leading home improvement retailers in the UK
- Screwfix customer numbers and spend soar
- Graph 42: leading home improvement retailers, growth in spend and customer numbers, 2024-25
- Screwfix meets customers expectations for a seamless shopping experience
- Discount store spend jumps as shoppers offset cost-of-living by bagging bargains
- Leading specialists
- B&Q and Screwfix owner Kingfisher sees ‘big ticket’ sales fall
- Wickes’ sales slip as cautious consumer spending hits DIFM revenue
- Toolstation taps into DIYers’ value-driven mindset
- Homebase collapses into administration, but the brand lives on
- Kingfisher, the parent company of B&Q and Screwfix, the UK’s largest DIY specialist by revenue
- B&Q opens first Local store outside London in Brighton
- Wickes’ store opening programme for 2025 includes former Homebase stores
- Screwfix ultra-compact urban store expansion
- Screwfix is the UK’s largest DIY specialist by stores
- Leading non-specialists
- Amazon is the leading non-specialist in the DIY retail sector
- The Range strengthens its commitment to home and garden improvement with new superstore concept
- B&M expansion, Poundland up for sale, Wilko on-demand
- Amazon DIY sales estimated at £1.43 billion
- Market share
- Kingfisher captures 25% of consumer DIY spending
- 61% of all DIY spending channelled through DIY specialists
- Graph 43: estimated DIY spending, by channels of distribution, 2024
- Launch activity and innovation
- On-demand DIY delivery
- Robot deliveries for DIY supplies
- Pop-up DIY store
- One-of-a-kind DIY store for environmentally conscious and cost-savvy shoppers
- Screwfix and B&Q champion preloved
- 24/7 DIY cashierless stores and vending machines can meet demand for convenience and accessibility
- Roomix DIY project kit-in-a-box
- Advertising and marketing activity
- DIY retailers’ advertising spend hits four-year peak in 2024
- Graph 44: total above-the-line, online display and direct mail advertising expenditure by DIY retailers, including online DIY stores, 2021-25
- B&Q is the top DIY specialist advertising spender
- More than half (51%) of DIY specialists’ advertising spend is social media and TV
- Graph 45: total above-the-line, online display and direct mail advertising expenditure by DIY retailers, including online DIY stores, by media type, 2024
- B&Q highlighting its commitment to affordability
- B&Q targets DIY pros with first trade ad in five years
- Wickes in-store inspiration
- Wickes marks new store openings with customisable campaign
- Toolstation time-driven promotion taps into the idea of creating excitement and exclusivity
APPENDIX
- DIY consumer spending market size methodology
- Methodology: Consumer Spending on DIY
- Market forecast data and methodology
- All DIY specialist retail sales: market size and forecast
- All DIY specialist retail sales: market forecast prediction intervals
- Forecast methodology
- Report scope and definitions
- Market definition
- Abbreviations and terms
- Consumer research methodology
- Nielsen Ad Intel coverage
- Snoop SpendMapper methodology

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