2020
9
UK Drinks Packaging Trends Market Report 2020
2020-08-27T15:50:34+01:00
OX988474
2195
123200
[{"name":"Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks"},{"name":"Packaging","url":"https:\/\/store.mintel.com\/industries\/retail\/packaging"}]
Report
en_GB
“With the COVID-19 crisis monopolising the nation’s attention and media coverage, the plastic waste issue has fallen off the radar to a certain extent. However, while immediate concerns around packaging…

UK Drinks Packaging Trends Market Report 2020

£ 2,195 (Excl.Tax)

Description

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Drinks Packaging Trends: Incl Impact of COVID-19 – UK market, and the behaviours, statistics, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

The coronavirus outbreak is having a dramatic impact on the drinks industry and therefore drinks packaging too, being the catalyst for an upsurge in retail drink sales while also putting the brakes on the on-the-go drinking trend. While the environment has become a lesser priority for many people in their day-to-day choices in the immediate period of disruption and uncertainty, consumers’ attention to this issue is unlikely to be diverted for long, making it important for companies not to slow down their efforts in this area.

All reports purchased from the Mintel Store now come with free access to our COVID-19 Global Insights Hub, allowing you to understand how industries and consumer behaviour is changing worldwide.

 

What does the COVID-19 Global Insights Hub give you access to?

  • Over 450 pieces of research (with more published each week) addressing markets across the globe.
  • Discover how people in countries at different stages of the crisis are adjusting to the ‘new normal’.
  • Trending industries which have seen growth due to the changes in circumstance.
  • Our latest consumer research surveys, allowing you to see customers views right now.

Expert analysis from a specialist in the field

Written by Emma Clifford, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

With the COVID-19 crisis monopolising the nation’s attention and media coverage, the plastic waste issue has fallen off the radar to a certain extent. However, while immediate concerns around packaging waste will have taken a back seat for many, a quarter of people reported that the environment had become a higher priority for them since the outbreak. This indicates that proactive environmentally friendly habits will quickly rebound after the immediate threat of the virus fades. For now, products boasting environmental benefits alongside economic incentives for shoppers can really shine Emma Clifford
Associate Director – Food & Drink

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Products covered in this Report
  2. Executive Summary

    • The market
    • Impact of COVID-19 on drinks packaging
      • Figure 1: Expected impact of COVID-19 on retail drinks packaging, short, medium and long term, 10 June 2020
    • UK set to miss 2020 target for recycling; plastic tax coming in 2022
    • Huge growth in availability of free water refill stations
    • Deposit return schemes trialled
    • Binary recycling labelling being rolled out
    • Companies and brands
    • The soft drinks market NPD shifts away from plastic PET; gains for cans in alcoholic drinks
      • Figure 2: Share of new product launches in the UK soft drinks launches, by packaging material, 2015-20*
    • More brands look to use 100% recycled plastic
    • Waitrose trials beer and wine refills
    • Accolade Wines explores flat plastic bottles
    • The consumer
    • Purchasing soft drinks in plastic bottles slumps
    • Being easy to open is the top priority, eco-friendliness only a leading factor for a third
      • Figure 3: Important packaging features for drinks, January 2020
    • Demand for transparency and comparability around sustainability; lots of interest in refilling soft drinks bottles in stores
      • Figure 4: Behaviours relating to drinks packaging, January 2020
    • Plastic seen as a no-go for sustainable brands; punitive measures seen to be justified, but barriers foreseen for DRS
      • Figure 5: Attitudes towards drinks packaging, January 2020
    • 58% of people recycle drinks packaging all of the time
      • Figure 6: Recycling drinks packaging, January 2020
    • What we think
  3. The Impact of COVID-19 on Drinks Packaging

    • Short, medium and long-term impact on the industry
      • Figure 7: Expected impact of COVID-19 on retail drinks packaging, short, medium and long term, 10 June 2020
    • Opportunities and threats
    • The spotlight is off the plastic waste issue, but many place more emphasis on the environment
    • Retail boost to drinks thanks to the closure of on-premise venues
    • Targeting over-55s is particularly timely
    • Impact on the retail drinks packaging market
    • Consumers stocked up, favouring larger formats and buying in bulk
      • Figure 8: Incidence of stocking up on groceries/other supplies, 28th February-3rd June 2020
    • Sales uplift of drinks in retail from closure of on-premise venues will be limited
    • Hot drinks through retail prosper
    • Contamination worries are widespread but packaging is low risk
    • Packaging industry faces supply and cashflow issues
    • Critical shortages for plastic packaging industry in March
    • Reported shortage of solvents for packaging in March
    • Concerns around reduction in glass and cardboard recycling
    • Plastics companies expecting a drop in turnover
    • Shifts in consumer behaviour
    • Less drinking on the go makes portability less important…
    • …while other features will become more important
    • Less demand for refills
    • The spotlight is off the plastic waste issue, but many place more emphasis on the environment
      • Figure 9: The environment as a priority since the COVID-19 outbreak, by gender and age, 16th April-23rd April 2020
    • In-home drinking occasions will be boosted by more widespread remote working
    • Alcohol moderation trend will continue
    • Impact on key consumer segments
    • Targeting over-55s is particularly timely
    • How a COVID-19 recession will reshape the industry
    • Austerity will hamper the recovery of the on-trade, supporting demand through retail
      • Figure 10: Going out for a meal and going out for a drink as activities consumers are most looking forward to doing once the current social distancing measures are relaxed, by gender, 30th April-7th May 2020
    • Focus on price in retail will grow
    • Impact on the marketing mix
    • The re-energised online channel will enjoy a lasting boost…
    • …seeing the role of packaging evolve
    • Speedy shopping puts emphasis on packaging
      • Figure 11: Selected behaviour changes since the COVID-19/coronavirus outbreak, by gender, 21st-28th May 2020
    • COVID-19: Market context
  4. Issues and Insights

    • Lack of clarity over sustainability drives demand for more transparency and comparability
    • The facts
    • The implications
    • The anti-plastic sentiment needs to be challenged through education, with a focus on the circular economy
    • The facts
    • The implications
    • Lightweight packaging should be called out and warrants more attention in NPD
    • The facts
    • The implications
  5. The Market – What You Need to Know

    • UK set to miss 2020 target for recycling
    • Progress made on plastic reduction
    • Huge growth in availability of free water refill stations
    • Deposit return scheme passes into law in Scotland with plans for the rest of UK
    • Binary recycling labelling being rolled out
    • Plastic tax coming in 2022
    • COVID-19 pandemic boosts demand for retail drinks packaging
  6. Market Drivers

    • ‘Blue Planet effect’ ramps up concern over plastic pollution
    • Consumers expect companies to lead the charge
    • A need to educate consumers about plastic
    • A plethora of ways to improve environmental credentials
      • Figure 12: Environmentally friendly packaging priorities for food & drink brands, December 2019
    • Huge growth in availability of free water refill stations…
    • …posing a major threat to soft drinks
    • Deposit return schemes trialled
    • UK set to miss 2020 target for recycling
      • Figure 13: Recycling rates for waste from households in England, 2010/11-2018/19*
    • UK Plastic Pact aims to create circular economy for plastics
    • Progress made on plastic reduction
    • New advice on compostable packaging
    • Binary recycling labelling being rolled out
    • Plastic tax coming in 2022
    • COVID-19 pandemic boosts demand for retail drinks packaging
  7. Companies and Brands – What You Need to Know

    • The soft drinks market NPD shifts away from plastic PET
    • More brands look to use 100% recycled plastic
    • Coca-Cola experiments with marine plastic
    • Can trend drives increase in aluminium packaging
    • Brands move away from shrink wrap and ring yokes
    • Waitrose trials beer and wine refills
    • Accolade Wines explores flat plastic bottles
    • Coffee pods get a sustainability overhaul
  8. Launch Activity and Innovation – Soft Drinks

    • Bottles still dominate in soft drinks launches…
      • Figure 14: Share of new product launches in the UK soft drinks market, by package type, 2015-20
    • …but the market shifts away from plastic PET
      • Figure 15: Share of new product launches in the UK soft drinks launches, by packaging material, 2015-20
    • Falls also for multi-layer board, as cartons fall out of favour
    • Gains for glass bottles and aluminium cans
    • Water brands continue to explore alternatives to bottles with cans…
      • Figure 16: Innovation in canned water, 2018 and 2019
    • …and cartons
      • Figure 17: Innovation in water in cartons, 2018 and 2019
    • a2 Milk switched from plastic bottles to cartons
      • Figure 18: a2 Semi-Skimmed Cow’s Milk, 2018
    • More brands look to use 100% recycled plastic
      • Figure 19: Innovation in bottled water made using 100% recycled plastic, 2019
    • Pioneering paperboard packaging replaces plastic wrap for Coca-Cola
    • Coca-Cola experiments with marine plastic
    • Asda launches AR app to educate consumers on recycling
    • Shot formats gain share
      • Figure 20: Share of new product launches in the UK soft drinks launches (excluding cordials/squash), by packaging material, 2015-20
    • NPD in larger formats rebounds in 2020
      • Figure 21: Carbonated soft drinks in 24-can multipacks, 2020
  9. Launch Activity and Innovation – Alcoholic Drinks

    • Can trend drives increase in aluminium packaging
      • Figure 22: Alcoholic drinks launches, by packaging material, 2015-20
    • Slim-line format drives can launches in RTDs and wine
      • Figure 23: Innovation in canned wine, 2018 and 2019
    • Rock Rose launches gin in recyclable pouch
      • Figure 24: Rock Rose Original Edition Premium Scottish Gin, 2019
    • Beer brands move away from shrink wrap and ring yokes
    • Carlsberg looks to glue
      • Figure 25: Snap pack from Carlsberg, 2019
    • Guinness adopts cardboard sleeves
    • Heineken rolls out cardboard toppers
    • Waitrose trials beer and wine refills
      • Figure 26: Waitrose Unpacked trial of beer and wine on tap, 2019
    • Absolut celebrates recycling in limited edition launch
      • Figure 27: Limited edition packaging of Absolut vodka to promote recycling, 2019
    • Carlsberg unveiled “world first” paper beer bottle
      • Figure 28: Carlsberg paper beer bottles, 2019
    • Wine companies explore flat plastic bottles
    • Garçon Wines focuses on the eco-friendly benefits of its Letterbox Wines
    • Engaging consumers through immersive packaging
    • Treasury Wine brings its packaging to life with AR labelling technology
  10. Launch Activity and Innovation – Hot Drinks

    • A major step up in green packaging innovation in hot drinks
      • Figure 29: Hot drinks launches, by selected packaging claims, 2015-2020
    • Coffee pods get a sustainability overhaul
    • Dualit introduces recyclable aluminium coffee capsules
    • Percol launches compostable coffee packs
      • Figure 30: Innovation in eco-friendly coffee pods, 2019
    • A surge in biodegradable claims in tea
    • The coffee bag segment gains momentum
      • Figure 31: Innovation in plastic-free tea and coffee bags, 2019
    • Nescafé Azera asks fans to vote for their favourite tin design
      • Figure 32: Nescafé Azera limited edition pack designs, 2019
  11. The Consumer – What You Need to Know

    • Purchasing soft drinks in plastic bottles slumps
    • Being easy to open is the top priority
    • Being eco-friendly only a leading factor for a third
    • Consumers want more transparency and comparability around sustainability
    • Lots of interest in refilling soft drinks bottles in stores
    • Plastic seen as a no-go for sustainable brands
    • Punitive measures seen to be justified, barriers foreseen for DRS
    • Lightweight packaging should be called out and warrants more attention in NPD
    • 58% of people recycle drinks packaging all of the time
  12. Purchasing of Drinks Packaging Formats

    • A drop in purchasing soft drinks overall
      • Figure 33: Soft drinks packaging formats purchased, February 2018 and January 2020
    • Plastic bottles still have a strong lead within soft drinks purchasing…
    • …but purchasing soft drinks in plastic bottles slumps
    • The popularity of cartons/boxes has also suffered
    • A small uptick in purchasing of glass bottles
    • Glass bottles remain most popular in alcoholic drinks
    • Opportunities for cans to steal share from glass bottles
      • Figure 34: Alcoholic drinks packaging formats purchased, February 2018 and January 2020
  13. Important Drinks Packaging Features

    • Being easy to open is the top priority
      • Figure 35: Important packaging features for drinks, January 2020
    • Swing Generation gives particular weight to ease of opening
      • Figure 36: Selected important packaging features for drinks, by age, January 2020
    • A missed opportunity to be vocal about ease of opening
    • Easy-pour features are also overlooked
    • Resealability could be a stumbling block for cans
    • CanO Water brings resealability to the canned format
      • Figure 37: CanO Water Natural Spring Water with resealable lid, 2017
    • Being eco-friendly only a leading factor for a third…
    • …reflecting high expectations for sustainability in this market
  14. Behaviours Relating to Drinks Packaging

    • Lack of clarity over sustainability
      • Figure 38: Behaviours relating to drinks packaging, January 2020
    • Consumers want more transparency and comparability
    • Sustainability indicators need to be straightforward and shopper-friendly
    • Carbon footprints have a lot of potential as a sustainability measure
    • Lots of interest in refilling soft drinks bottles in stores
    • Opportunities for pub take-home services
    • COVID-19 has propelled this concept forward
  15. Attitudes towards Drinks Packaging

    • Plastic is not seen as an option for sustainable brands
      • Figure 39: Attitudes towards drinks packaging, January 2020
    • Education around the sustainability issue is needed…
    • …with a focus on creating a circular economy
      • Figure 40: Coca-Cola Original multipack, 2019
    • Coca-Cola encourages recycling in 2019 ‘Round in Circles’ campaign
    • Coca-Cola’s ‘World Without Waste’ campaign taps into consumers’ leading concern
    • Punitive measures seen to be justified
    • Consumers anticipate barriers to return deposit schemes
    • Lightweight packaging warrants being called out
      • Figure 41: Examples of drinks packaging highlighting lightweight credentials, 2019
  16. Recycling Drinks Packaging

    • 58% of people recycle drinks packaging all of the time
      • Figure 42: Recycling drinks packaging, January 2020
    • Recycling all of the time falls to a third among under-25s
  17. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

Below is a sample report, understand what you are buying.

Click to show report
2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch