Stay ahead of the curve and future-proof your business with Mintel’s UK Easter Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest Easter market research, trends, and consumer spending behaviours during the seasonal holiday. Get a 360° view of the outlook for Easter 2025, with forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
While financial worries meant Easter 2024 was a lower priority for 49% of gift buyers, almost seven in ten of consumers still purchased gifts. Instead of opting out entirely, people managed costs by buying gifts on discount and by hand crafting their own gifts, demonstrating that even in tough times, gift-giving remained an important element of Easter celebrations.
A continued improvement in financial confidence over the next year will create a more positive environment for the Easter market in 2025. Value will still be important and promotions ahead of the event will continue to drive demand, but a more financially secure consumer base may give greater opportunity to trade shoppers up while some pre-planning to find the best deal may fall away meaning more last minute demand.
Readers of this report may also be interested in our UK Mother’s Day Market Report 2024, or our range of Seasonal Holidays Market Research.
Emily Viberg is a Retail analyst specialising in writing Mintel’s seasonal shopping and gifting reports.
Easter 2024 saw an uptick in purchasing of gifts. However, financial worries were still high on the agenda, with shoppers trading down, utilising discounts, and turning to homemade gifts.
Emily Viberg
Retail analyst
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