This Market Dynamics report features market data extracted from Mintel’s UK Sports and Energy Drinks Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the UK sports and energy drinks market. The full UK report is available to purchase here.
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MARKET DYNAMICS
- Market size
- Volumes sales recover in 2025
- Graph 1: total value and volume sales of sports and energy drinks, 2025
- Cool summer weather in 2024 dampened demand; warmer weather and NPD support growth in 2025
- Market forecast
- Value sales forecast to reach £4.5 billion by 2030
- Volumes forecast to show modest growth
- Modest volume growth ahead
- Inflation and premiumisation will drive value growth
- Market segmentation
- Sports drinks lose share over 2023-25
- Graph 2: total sports and energy drinks volume sales, by segment, 2023-25
- Graph 3: total sports and energy drinks value sales, by segment, 2023-25
- PRIME’s decline took its toll on the sports drinks segment
- Market share
- Red Bull and Monster continue to dominate, posting double-digit value growth
- Graph 4: leading brands’ sales in the energy drinks retail market, by value, 2022/23-24/25
- Alcohol brands invest in energy drinks
- Lucozade continues to dominate sports drinks; Powerade enjoys rapid growth
- Graph 5: leading brands’ sales in the sports drinks retail market, by value, 2022/23-24/25
- Powerade and Boost grow, boosted by marketing
- The PRIME bubble burst in 2024/25
- Market drivers
- Only three in ten see finances as healthy
- Graph 6: the financial confidence index, 2016-25
- Need to cater to health focus endures
- Graph 7: how often people try to eat healthily, 2019-25
- Scrutiny of UPFs affects drink choices
- Government measures on HFSS food and drink slow to roll out
- Ban on energy drinks for under-16s, an extension to the SDIL’s scope is under consultation
- Slowing growth in key age groups ahead
- Graph 8: population, by age, 2020, 2025 and 2030
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APPENDIX
- Market forecast data and methodology
- Market value forecast
- Market volume forecast
- Market forecast and prediction intervals (value)
- Market forecast and prediction intervals (volume)
- Forecast methodology
- Market segmentation
- UK: value and volume sales of sports and energy drinks, by segment, 2023-25
- Market share
- UK: retail sales of leading brands in energy drinks, by value, 2023/24-24/25
- UK: retail sales of leading brands in energy drinks, by volume, 2023/24-24/25
- UK: retail sales of leading brand owners in energy drinks, by value, 2023/24-24/25
- UK: retail sales of leading brand owners in energy drinks, by volume, 2023/24-24/25
- UK: retail sales of leading brands in sports drinks, by value, 2023/24-24/25
- UK: retail sales of leading brands in sports drinks, by volume, 2023/24-24/25
- UK: retail sales of leading brand owners in sports drinks, by value, 2023/24-24/25
- Report scope and definitions
- Market definition – sports drinks
- Market definition – energy drinks
- Abbreviations and terms
- Consumer research methodology
- Nielsen Ad Intel coverage
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
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