The eSports market is continuing steady growth in the global market. Over two-thirds of British gamers watched eSports in the past three months. Mintel’s UK eSports Market Report 2023 provides an analysis of the eSports UK market, identifies how brands can capitalise on the increasing consumer interest and encourage growth against a difficult economic backdrop.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
This Report analyses the competitive gaming market, also known as eSports, covering console, PC, tablet, mobile and VR gaming. The Report also discusses gameplay streaming and watching. Gameplay streams are defined as users broadcasting their gaming content online for an audience to watch, whether that is competitive gaming or not.
ESports is defined as a professional player/team (those who play competitively for money) competing in gameplay against another player/team.
The global eSports market has seen its steady growth continuing in 2023, rising to £1.6 billion. The Western European market has seen a similar growth, estimated to increase by 12% in 2023.
There is a clear difference in the percentage of women who see eSports players as good role models compared to men. Market research shows that women have a slight preference for role-playing and first person shooter games. This suggests that developing and promoting female gamers across games in these genres is most likely to create role models that women will engage with.
The cost of living crisis has caused almost a quarter of eSports viewers to go to fewer eSports events, which provides an opportunity for gaming venues to target this audience. Gaming studios are in a great position to appeal to consumers during the cost of living crisis as a cheaper alternative to going to the competition venue, while also providing a better atmosphere than watching at home.
Purchase Mintel’s full report for a comprehensive analysis of the UK eSports market and expert recommendations to get ahead of your competitors.
This report, written by Zach Emmanuel, a leading technology analyst, delivers in-depth commentary and analysis to highlight current trends in the UK eSports market and add expert context to the numbers.
The cost of living crisis means some eSports viewers are attending fewer events, providing an opportunity for game studios with eSports coverage to appeal to them.
Zach Emmanuel
Technology Analyst
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