"Shopping for ethical products has become less of a priority for consumers due to the cost-of-living crisis and in a climate where the price of a product is more important than how ethical it is, retailers need to work hard at convincing the value of ethically produced products over standard ones.
Stay ahead of the curve and future-proof your business with Mintel’s UK Ethical Retailing Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest ethical retail market research, trends and consumer behaviours affecting your business. Get a 360° view of the ethical retail market to help you align your business strategy with the needs of your audience.
Shopping for ethical products has become less of a priority for consumers due to the cost of living crisis. In a climate where the price of a product is more important than how ethical it is. As a result, retailers need to work hard at convincing the value of ethically produced products over standard ones.
Popularity of recycling
Recycling is the most common type of ethical behaviour for consumers to engage in. The popularity of recycling is accentuated by companies prioritising this as part of their wider sustainability goals for reducing single-use plastic packaging and giving a lending hand for consumers to do the same.
Call for accountability
Consumers are also calling for accountability when it comes to making ethical claims. Many are confused by ethical claims or don’t trust retailers to be completely transparent about their sustainability commitments. Retailers should have an active role in making ethical claims more comprehensible.
To learn more about the ethical retail market, including consumer behaviour analysis, and market opportunities recommendations, purchase our full UK Ethical Retail Market Report.
This report, written by Emily Viberg, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the ethical retail market and add expert context to the numbers.
An emphasis should be on the financial benefits of shopping ethically which are not always apparent to consumers. Retailers also have some way to go in eliminating confusion about ethical claims and consumers are calling on more legislation to hold companies accountable and for retailers to take a lead on transparency.”
Emily Viberg
Retail analyst
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