2020
9
UK Ethical Retailing Market Report 2020
2020-09-14T18:09:50+01:00
OX1001032
2195
124875
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Report
en_GB
“The media and high-profile events have all helped to raise consumer awareness regarding ethical standards for retailers. This has been even more prominent during COVID-19, with many headlines covering how…

UK Ethical Retailing Market Report 2020

£ 2,195 (Excl.Tax)

Description

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Ethical Retailing: Inc Impact of COVID-19-UK market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Plastic pollution remains the top issue on everyone’s minds – with 46% of people citing this as the ethical issue most important to them. However, the tides are changing and we can already see that among the younger generation climate change is deemed more important. Consumers are heavily influenced by current situations and with so many impactful protests about climate change throughout 2019 it is no wonder this is now higher on the agenda for many.

All reports purchased from the Mintel Store now come with free access to our COVID-19 Global Insights Hub, allowing you to understand how industries and consumer behaviour is changing worldwide.

 

What does the COVID-19 Global Insights Hub give you access to?

  • Over 450 pieces of research (with more published each week) addressing markets across the globe.
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Expert analysis from a specialist in the field

Written by Chana Baram, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The media and high-profile events have all helped to raise consumer awareness regarding ethical standards for retailers. This has been even more prominent during COVID-19, with many headlines covering how retailers have treated staff during the pandemic. Whereas the focus previously was on environmental solutions, consumers now have an increased desire to shop with retailers that have ethical people policies. Chana Baram
Retail Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Products covered in this Report
    • COVID-19: Market context
    • Economic and other assumptions
  2. Executive Summary

    • Impact of COVID-19 on ethical retailing
      • Figure 1: Short, medium and long-term impact of COVID-19 on ethical retailing, August 2020
    • The market
    • Strikes and protests have increased awareness around carbon emissions
      • Figure 2: Gen Z environmental behaviours, June 2019
    • More people are going meat-free
      • Figure 3: Consumers’ meat eating habits, 2017-19
    • Spotlight on diversity
      • Figure 4: Managers, directors and senior officials in employment in the UK, by ethnic group, 2014 and 2019
    • Government reduces CO2 emissions
      • Figure 5: UK total greenhouse gas emissions headline results, 1990-2018
    • Companies and brands
    • Supermarkets are working to reduce packaging and waste
    • Blockchain technology allows for greater transparency
    • The Body Shop and Lush are viewed as the most ethical retailers
    • The consumer
    • Plastic pollution remains a priority
      • Figure 6: Importance to consumers of the main ethical issues, June 2020
    • People prefer to shop with retailers they can relate to
      • Figure 7: Frequency of ethical shopping behaviour patterns, June 2020
    • Reviews play an important role in purchasing decisions
      • Figure 8: Expectations of retailers’ ethical responsibilities, June 2020
    • Special offers are an important factor
      • Figure 9: Factors that would encourage purchases, June 2020
    • There remains confusion about how to shop ethically
      • Figure 10: Consumer shopping behaviours towards ethical retailing, June 2020
    • Transparency and trust are key
      • Figure 11: Consumer attitudes towards ethical retailing, June 2020
  3. COVID-19 and Ethical Retailing

    • The Market
    • COVID-19 has stymied efforts to reduce excess waste
    • Diversity and gender pay gap reports have been put on hold
    • The Consumer
    • People are more engaged with environmental issues since COVID-19
    • Worries about finances could impact spend on ethical items
    • Shoppers are making more considered purchases
    • Online shopping increases waste from packaging
    • Protection of staff welfare has become more of a priority
    • Charitable work and giving back have grown in importance
    • Convenience became more important under lockdown
    • Shopping ethically has become more difficult for many
  4. Issues and Insights

    • COVID-19 has led to a problem with excess packaging
    • Hygiene concerns leading to a move away from reusables
      • Figure 12: A selection of Loop’s reusable packaging options, 2020
    • Eco packaging for online shopping
      • Figure 13: Patagonia reducing the amount of plastic used in product packaging, 2015
      • Figure 14: Zalando trials RePack reusable packing for consumers in September 2019
    • Technology can be utilised to make it easier for people to shop ethically
      • Figure 15: Cult Beauty pioneers transparency in beauty with the Provenance blockchain platform, 2020
  5. The Market – Key Takeaways

    • COVID-19 has stymied efforts to reduce excess waste
    • Strikes have helped to increase awareness around carbon emissions
    • Increase in the number of people going meat-free
    • Spotlight on diversity
  6. Market Drivers

    • Worries about excess waste are prevalent…
      • Figure 16: Most important environmental issues, April 2018
    • …although COVID-19 has led to increased concerns about hygiene
      • Figure 17: Behaviours towards product packaging, 18-24 June 2020
    • Protests and strikes raise awareness about pollution
      • Figure 18: Gen Z environmental behaviours, June 2019
    • More people are switching to meat-free diets
      • Figure 19: Consumers’ meat eating habits, 2017-19
    • BLM marches bring diversity to the fore
      • Figure 20: Managers, directors and senior officials in employment in the UK, by ethnic group, 2014 and 2019
    • Government reduces CO2 emissions
      • Figure 21: UK total greenhouse gas emissions headline results, 1990-2018
    • Gender pay gap persists
      • Figure 22: Gender pay gap for median gross hourly earnings (excluding overtime), UK, April 1997-2019
  7. Companies and Brands – Key Takeaways

    • Supermarkets are working to reduce packaging and waste
    • Blockchain technology allows for greater transparency
    • The Body Shop and Lush are seen as most ethical retailers
    • Primark working to change ethical brand image
  8. Launch Activity and Innovation

    • Retailers take notice of attitudinal shift towards low-cruelty diets
      • Figure 23: Tesco’s Plant Chef vegan range, 2019
    • Consumers consider waste and packaging a hot topic
    • Asda sells ready meals in recyclable packaging
    • Iceland trials reduced packaging scheme
    • Tesco partners with Loop delivery to cut down single-use plastics
    • Waitrose extends its Unpacked concept
    • Sainsbury’s invests in green programme
      • Figure 24: Waitrose Unpacked store, 2019
    • Convenience stores launch refill stations
    • Lush creates carbon-neutral packaging
      • Figure 25: Lush Naked store in Manchester, 2019
    • Planet Organic expands its zero waste
    • Shoppers demand greater transparency in supply chains
    • Retailers partnering with ethically focused companies to prove credentials
    • Blockchain technology leveraged to share and authenticate product histories
      • Figure 26: Cult Beauty and the Provenance platform, 2020
    • Independent craft brewer makes sustainability a key part of its future
      • Figure 27: BrewDog’s sustainability drive, 2020
    • Workers’ rights in the spotlight
      • Figure 28: Primark’s Wellness range in Shoreditch pop-up, 2020
    • Retailers are recognising the importance of being inclusive
  9. Brand Research

    • The Body Shop and Lush compete for most ethical retailer
      • Figure 29: Top ranking of retail brands*, by agreement with “ethical”, Dec 2019-Apr 2020
    • Primark’s working to change ethical brand image
      • Figure 30: Inside Primark’s wellness pop-up in Boxpark Shoreditch, 2020
      • Figure 31: Top ranking of retail brands*, by agreement with “unethical”, Oct 2018-Feb 2020
    • Brand research methodology
  10. The Consumer – Key Takeaways

    • People are more engaged with environmental issues since COVID-19
    • Younger generations are anxious about climate change
    • Fake product reviews are a top concern
    • Protection of staff welfare has become more of a priority
  11. Impact of COVID-19 on Consumer Behaviour

    • Worries about finances could impact spend on ethical items…
      • Figure 32: Impact COVID-19 will have in the UK, 18-24 June 2020
    • …with women more likely to think about financial security
      • Figure 33: Change in lifestyles as a result of COVID-19, by gender, 18-24 June 2020
    • Shoppers are now making more considered purchases
      • Figure 34: People who will be cutting back on non-essential spending since COVID-19, by age and gender, 30 July-7 August 2020
    • Some are now more engaged in environmental issues…
      • Figure 35: Changing priorities since COVID-19, 7-14 May 2020
    • …but online shopping increases waste from packaging
      • Figure 36: People who are shopping more online since COVID-19, 16 April-7 August 2020
  12. Importance of Ethical Issues

    • Plastic pollution remains a priority…
      • Figure 37: Importance to consumers of the main ethical issues, June 2020
    • …but younger generations are more concerned about climate change
      • Figure 38: Consumers who chose either plastic pollution or climate change as the ethical issue most important to them, by generation, June 2020
    • Women are more concerned about treatment of animals and people
      • Figure 39: Consumers who chose animal welfare, treatment of workers or air pollution as their main ethical concern, by gender, June 2020
      • Figure 40: Bulldog’s Bamboo Razor advert on the London Underground, 2018
  13. Ethical Shopping Patterns

    • People prefer to shop with retailers they can relate to
      • Figure 41: Frequency of ethical shopping behaviour patterns, June 2020
    • Younger shoppers more locally minded
      • Figure 42: People who either always or often try to support smaller retailers, by age, June 2020
  14. Deal Breakers

    • Reviews play an important role in purchasing decisions
      • Figure 43: Expectations of retailers’ ethical responsibilities, June 2020
    • Women are more likely than men to boycott a retailer
      • Figure 44: Expectations of retailers’ ethical responsibilities – women, by age, June 2020
  15. Interest in Claims

    • Special offers are an important factor for all
      • Figure 45: Factors that would encourage purchases, June 2020
    • Older shoppers are more inclined to opt for items made in the UK
      • Figure 46: People who stated that the following factors would encourage purchases, by age, June 2020
  16. Ethical Concerns during COVID-19

    • Public think that retailers should be protecting staff welfare
      • Figure 47: Ethical concerns retailers should be taking into account during COVID-19, June 2020
    • Charitable work and giving back have grown in importance
  17. Ethical Shopping Behaviours

    • There remains confusion about how to shop ethically
      • Figure 48: Consumer shopping behaviours towards ethical retailing, June 2020
    • COVID-19 has put ethical shopping on pause
  18. Attitudes towards Ethical Retailing

    • Transparency and trust are key for customers
      • Figure 49: Consumer attitudes towards ethical retailing, June 2020
    • Many are wary of large online players
    • Ethical retailing is often viewed as premium
      • Figure 50: Ethical retailing – CHAID – Tree output, June 2020
      • Figure 51: Ethical retailing – CHAID – Table output, June 2020
    • Methodology
  19. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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