2021
9
UK Ethnic Restaurants and Takeaways Market Report 2021
2021-04-13T04:02:31+01:00
OX1045421
2195
136562
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Report
en_GB
“Reduced footfall has made the idea of committing to a long-term lease, especially in city centres, less viable, forcing ethnic restaurant or takeaway operators to reassess their product offerings. Some…

UK Ethnic Restaurants and Takeaways Market Report 2021

£ 2,195 (Excl.Tax)

Description

The UK Ethnic Restaurants And Takeaways marker report identifies consumer attitudes towards ethnic and international dine-in and takeaway outlets in the UK. This report also covers the ethnic foods market size, market forecast, market segmentation and industry trends for the Ethnic Restaurants And Takeaways Market in the UK.

A combination of enforced closures, capacity restrictions and consumers’ financial and health and safety concerns massively impacted the UK’s ethnic restaurant and takeaways market.

  • The value of the ethnic restaurants and takeaways market fell from £13 billion in 2019 to £9.6 billion in 2020.
  • The market value is expected to grow by 61% in the next five years, seeing sales search £15.5 billion by 2025.
  • 81% of 16-24 year olds either visited or ordered takeaway from ethnic restaurants in the three months to December 2020, compared to 85% a year earlier.
  • Chinese/Taiwanese (45%) and Indian/South Asian (32%) remain the most popular types of ethnic restaurants or takeaways amongst Britons.

As long as the threat of the virus lingers, many people will continue to avoid dining inside restaurants. On the flipside, the UK’s vaccination programme, which started on 8 December 2020, is likely to restore consumer confidence in visiting restaurants – ethnic included – again.

Future Market Trends in Breakfast Cereals 

As consumers’ ‘frugal mindset’ is likely to persist, a price strategy will be much needed to drive usage. Some ethnic restaurants are turning to discounts and rewards for customer loyalty or even just for their visit. But value is not about being the cheapest. Cost-conscious consumers will also respond to deals that represent excellent value-for-money, therefore a fixed-price set menu or meal deal tagged on to a few signature dishes can increase the perceived value of an offer, while also keeping the door open for upsizing or trading up.

COVID-19 continues to spur on the development of new sales channels. For example, a wider choice of specialised e-tailers has enabled more operators to push their range of restaurant-branded meal kits into the market. Ethnic restaurant operators are also focusing on meeting delivery demand rather than expanding outlet numbers. Several brands are doing so by expanding their delivery catchment areas through dark kitchens.

Read on to discover more details or take a look at all of our UK Food and Foodservice market research.

Quickly understand

  • The impact of COVID-19 on the ethnic restaurants and takeaways market
  • Changes in ethnic restaurant and takeaway usage
  • Factors that influence consumers’ choice of ethnic restaurants and takeaways
  • Consumers’ perceptions of common ethnic restaurant and takeaway venues.

Covered in this report

Brands: Wagamama, Itsu, YO! Sushi, Taco Bell, Wasabi Co, Las Iguanas, Turtle Bay, Tortilla (Mexican Grill Ltd), Pho Trading Limited, Dishoom, Wahaca (Oaxaca Limited), Busaba Eathai, Chiquito, Jollibee, MW Eat: Masala Zone, Ping Pong, Ottolenghi, Deliveroo, The Fox & Hounds.

Expert analysis from a specialist in the field

This report, written by Trish Caddy, a leading analyst in the Foodservice sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Reduced footfall has made the idea of committing to a long-term lease, especially in city centres, less viable, forcing ethnic restaurant or takeaway operators to reassess their product offerings. Some brands are also crossing over to the retail sector with their own supermarket ranges in an effort to extend their brand presence and reach. Others are focusing on meeting delivery demand rather than expanding outlet numbers by expanding their delivery catchment areas through dark kitchens.
Meanwhile, with table service set to be enforced by government as long as the pandemic lingers, the act of dining out in an ethnic restaurant will remain more formal than it was prior to COVID-19. Ethnic restaurants should embrace this trend and see it as an opportunity to reach new demographics that are prepared to pay for an enhanced experience with a sense of occasion.
Trish Caddy - Research AnalystTrish Caddy
Senior Foodservice Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Products covered in this Report
    • COVID-19: market context
    • Economic and other assumptions
  2. Executive Summary

    • Impact of COVID-19 on ethnic restaurants and takeaways
      • Figure 1: Short-, medium- and long-term impact of COVID-19 on ethnic restaurants and takeaways, 29 March 2021
    • The market
    • Market plummets as a result of enforced closures
      • Figure 2: Market size and forecast for total ethnic restaurants and takeaways market, 2015-25
    • COVID-19’s lasting impact on dine-in segment
      • Figure 3: Market size and forecast for total ethnic restaurants (eat-in) market, 2015-25
    • Takeaway segment holds up total market
      • Figure 4: Market size and forecast for total ethnic takeaways market, 2015-25
    • Companies and brands
    • Enforced closures and eventual CVAs
      • Figure 5: Market share by selected dine-in outlets, 2016-21
    • COVID-19 has changed the way consumers order ethnic food
    • The consumer
    • Overall ethnic restaurant or takeaway usage plummets in 2020
      • Figure 6: Usage of ethnic restaurants/takeaways, December 2020
    • Chinese and Indian restaurants face challenges from emerging cuisines
      • Figure 7: Annual changes in venues visited, November 2018-December 2020
    • Ethnic main dishes are a big draw
      • Figure 8: Types of items ordered, December 2020
    • Familiar ethnic dishes breed comfort
      • Figure 9: Purchase drivers, December 2020
    • Under-45s most worried about calories
      • Figure 10: Behaviours relating to ethnic restaurants and takeaways, December 2020
    • Ethnic buffets: whopping portions and most wasteful
      • Figure 11: Perceptions of venues, December 2020 – Correspondence Analysis, December 2020
  3. Issues and Insights

    • COVID-19 spurs new channel development
    • Greater hygiene standards drive formal service experiences
    • The conflicted demands of familiar and new
  4. The Market – Key Takeaways

    • Market plummets as a result of enforced closures
    • COVID-19’s lasting impact on dine-in segment
    • Takeaway segment holds up total market
  5. Market Size, Segmentation and Forecast

    • Enforced closures devastate ethnic restaurants and takeaways
      • Figure 12: Short-, medium- and long-term impact of COVID-19 on ethnic restaurants and takeaways, 29 March 2021
    • Market plummets as a result of enforced closures
      • Figure 13: Market size and forecast for total ethnic restaurants and takeaways market, 2015-25
    • Total market primed to recover quickly
      • Figure 14: Market size and forecast for total ethnic restaurants and takeaways market, 2015-25
    • Eat-in segment forced to pivot
      • Figure 15: Market size and forecast for total ethnic restaurants (eat-in) market, 2015-25
    • COVID-19’s lasting impact on dine-in segment
      • Figure 16: Market size and forecast for total ethnic restaurants (eat-in) market, 2015-25
    • Takeaway segment holds up total market
      • Figure 17: Market size and forecast for total ethnic takeaways market, 2015-25
    • Continued innovation to boost takeaway sales
      • Figure 18: Market size and forecast for total ethnic takeaways market, 2015-25
    • Market drivers and assumptions
      • Figure 19: Key drivers affecting Mintel’s market forecast, 2015-25 (prepared on 13 March 2021)
    • Learnings from the last recession
      • Figure 20: Ethnic restaurants and takeaways market size and forecast, 2009-13
    • Forecast methodology
  6. Market Drivers

    • Flexibility to provide more outdoor space
    • Eating ethnic cuisines an ingrained habit
      • Figure 21: Purchased quantities of food and drink eaten out in the UK, 2001/02-2018/19
    • Young ‘foodies’ fuel demand for new flavours
      • Figure 22: Food behaviours, September 2020
    • Brexit’s impact on restaurant staffing
    • Impact of mandatory calorie labelling
      • Figure 23: Example of a nutritional label with calorie count
    • The barriers to walk-in takeaways
  7. Companies and Brands – Key Takeaways

    • Enforced closures and eventual CVAs
    • Expanding reach through dark kitchens
    • COVID-19 has changed the way consumers order ethnic food
  8. Market Share

    • Enforced closures and eventual CVAs
      • Figure 24: Market share by selected dine-in outlets, 2016-21
    • Exiting restaurants enter new channels
    • New entrants focused on drive-throughs
    • Expanding reach through dark kitchens
  9. Launch Activity and Innovation

    • COVID-19 has changed the way consumers order ethnic food
    • Place
    • Outdoor dining
      • Figure 25: Outdoor dining London’s Chinatown, August 2020
    • Click-and-collect
    • Digital stores
    • Non-ethnic operators branching out
      • Figure 26: The Fox & Hounds’ Persian spiced lamb, jewelled rice & tahini yoghurt
    • Product
    • Frozen ranges
      • Figure 27: Frozen teriyaki chick’n vegan gyoza, by Itsu
    • Ready-to-eat
      • Figure 28: Korean fried chicken donburi, by YO!
    • Meal kits
    • Price
    • Discounting
    • Promotion
    • Friday deliveries
    • Table service
  10. The Consumer – Key Takeaways

    • Britons warm up to outdoor dining
    • Overall ethnic restaurant or takeaway usage plummets in 2020
    • Chinese and Indian restaurants face challenges from emerging cuisines
    • Ethnic main dishes are a big draw
    • Familiar ethnic dishes breed comfort
    • Under-45s most worried about calories
    • Hygiene concerns’ impact on food handling
    • Ethnic buffets: whopping portions and most wasteful
  11. Impact of COVID-19 on Consumer Behaviour

    • Britons warm up to outdoor dining
      • Figure 29: Comfort level going out to eat, by generations, 10-19 November 2020
    • Coronavirus fears pull people towards takeaways
      • Figure 30: Changes in eating out spending habits, 8 December 2020-12 March 2021
    • Supporting local businesses
      • Figure 31: Consumer priorities for local community, 4-12 February 2021
    • Greater health awareness
      • Figure 32: Consumer priorities for healthy eating, by generations, 4-12 February 2021
    • Driving sustainable packaging
      • Figure 33: Consumer priorities for the environment, by generations, 4-12 February 2021
  12. Usage of Ethnic Restaurants/Takeaways

    • Overall ethnic restaurant or takeaway usage plummets in 2020
      • Figure 34: Usage of ethnic restaurants/takeaways, December 2020
    • Dine-in participation devastated by lockdown restrictions
      • Figure 35: Eat-in vs takeaway/home delivery usage, December 2020
  13. Popularity of Cuisine Types

    • Chinese and Indian restaurants face challenges from emerging cuisines
      • Figure 36: Annual changes in venues visited, November 2018-December 2020
    • Ethnic restaurant eat-in participation knocked off course
      • Figure 37: Eat-in vs takeaway/home delivery usage, December 2020
    • Emerging cuisines on the rise…
    • …especially in the takeaway segment
      • Figure 38: Annual changes takeaway/home delivery usage, November 2018-December 2020
  14. Types of Items Ordered

    • Ethnic main dishes are a big draw
      • Figure 39: Types of items ordered, December 2020
    • Full course experiences for under-35s
      • Figure 40: Types of items ordered, by age, December 2020
  15. Purchase Drivers

    • Familiar ethnic dishes breed comfort
      • Figure 41: Purchase drivers, December 2020
    • Authenticity drives brand disruption
    • Online reservations suit consumers’ desire for convenient booking methods
  16. Behaviours Relating to Ethnic Restaurants

    • Under-45s most worried about calories
      • Figure 42: Behaviours relating to ethnic restaurants and takeaways, December 2020
    • Hygiene concerns impact on food handling
    • COVID-19 spurs new channel development
    • Awareness of sustainable packaging options
    • There is demand for ethnic meal plans
      • Figure 43: Behaviours relating to ethnic restaurants and takeaways – CHAID – Tree output, December 2020
  17. Perceptions of Venues

    • Ethnic buffets: whopping portions and most wasteful
      • Figure 44: Perceptions of venues, December 2020 – Correspondence Analysis, December 2020
    • The strength of street food markets in communities
      • Figure 45: Perceptions of venues, December 2020
    • Special occasion perception strongest for table service restaurants
    • Ethnic fast food outlets most unhealthy of all
    • Dark kitchens lack consumer awareness
  18. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
    • Correspondence analysis methodology
    • CHAID analysis methodology
      • Figure 46: Behaviours towards ethnic restaurants and takeaways – CHAID – Tree output, December 2020
  19. Appendix – Market Size and Forecast

    • Forecast methodology
      • Figure 47: Best- and worst-case forecasts for total ethnic restaurants and takeaways market, 2020-25
      • Figure 48: Best- and worst-case forecasts for ethnic restaurants (eat-in) market, 2020-25
      • Figure 49: Best- and worst-case forecasts for ethnic takeaways market, 2020-25

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

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Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

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*databooks not available with UK B2B Industry reports.

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