2023
9
UK Everyday Sustainability Market Report 2023
2023-10-09T17:03:58+01:00
REPD3ED7CD4_D7A5_43D8_ACBC_A0774FB9665A
2195
167186
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Report
en_GB
As incomes continue to be squeezed, brands can guide consumers towards everyday sustainable behaviours by communicating the cost-saving benefits. Yogita Burke, Cross-category Research Analyst…

UK Everyday Sustainability Market Report 2023

£ 2,195 (Excl.Tax)

Description

Stay ahead of the curve and future-proof your business with Mintel’s UK Everyday Sustainability Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest sustainability market research, trends and consumer behaviours affecting your business. 

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • Economic, social and legal factors impacting brands’ and everyday consumers’ sustainability efforts.
  • Consumer perception of own environmentally friendly lifestyle.
  • Changes to an environmentally friendly lifestyle compared to a year ago.
  • Barriers to leading a more environmentally friendly lifestyle.
  • Cost-saving sustainable behaviours adopted by consumers over the past 12 months.
  • Consumer attitudes towards sustainability, including brands’ sustainability efforts and greenwashing.

Everyday Consumer Sustainability: Current Outlook

Despite the cost of living crisis and price being at the forefront of consumer decisions, an overwhelming majority of adults perceive their lifestyles to be environmentally friendly. Young consumers are least likely to adopt traditional or cost-saving eco behaviours, however, with many embarking on new areas in their lives, brands can be pivotal in informing and guiding them to lead a sustainable lifestyle.

  • Sustainability market research analysis: 25% of consumers say their lifestyle is more environmentally friendly compared to a year ago.

Everyday Consumer Sustainability: Market Trends and Opportunities

Communicate savings potential of sustainable living

There are a number of financial benefits to sustainable living that brands can highlight to encourage consumers to be more environmentally friendly. This will especially appeal to those who see cost as a barrier to leading a sustainable lifestyle, and is essential now and for the coming years as household finances recover from the cost of living crisis.

  • Sustainability market research analysis: 57% of adults have reduced their energy usage at home in the past year. 

Tap into social media’s potential

Educating and providing information to younger generations – like Generation Z – will be key to developing them into sustainable consumers. Openness to new ideas, interest in social media and engaging with brands through technological advancements such as AI can open up opportunities for brands to build connections with young, conscious consumers.

  • Sustainability market research analysis: 27% of Gen Z agree that the environment has become a higher priority to them since the cost of living crisis.

Leading Brands Featured in this Report

E.ON, Sainsbury’s, Oddbox, Patagonia, Nobody’s Child, The Little Loop, John Lewis, Zara, Coop.

Additional Features Included with Your Purchase

  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
  • Consumer Confidence Tracker: Our Trackers paint the picture of the economic confidence and major concerns of up to 40 different demographics, tracking changes in attitudes over time.
  • Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
  • Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.

Expert Insights from a Finance Analyst

This report, written by Yogita Burke, a leading finance analyst, delivers in-depth commentary and analysis to highlight everyday consumer sustainability trends and add expert context to the numbers.

As incomes continue to be squeezed, brands can guide consumers towards everyday sustainable behaviours by communicating the cost-saving benefits.

Yogita Burke
Cross-category Research Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Opportunities
    • Market dynamics and outlook
    • What consumers want and why
    • Graph 1: consumer perception of own environmentally friendly lifestyle compared to a year ago, 2023
    • Graph 2: consideration of sustainability when shopping across selected categories, 2023
    • Graph 3: attitudes towards sustainability and greenwashing, 2023
  2. MARKET DYNAMICS

    • Macro-economic factors
    • Graph 4: CPI inflation rate, 2021-23
    • Graph 5: the financial wellbeing index, 2016-23
    • Social, environmental and legal factors
    • Graph 6: Annual mean of maximum air temperature, 2010-22
    • Graph 7: estimated territorial greenhouse gas emissions, 2012-22
    • Graph 8: carbon dioxide emissions, by sector, 2022 (p)
  3. WHAT CONSUMERS WANT AND WHY

    • Consumer perception of own environmentally friendly lifestyle
    • Graph 9: consumer perception of own environmentally friendly lifestyle, 2023
    • Graph 10: consumers who claim to lead a somewhat or very environmentally friendly lifestyle (NET), by financial situation, 2023
    • Graph 11: consumers who perceive their lifestyle to be very environmentally friendly, by area, 2023
    • Changes in sustainable living
    • Graph 12: changes in sustainable living compared to a year ago, 2023
    • Graph 13: consumer perception of own environmentally friendly lifestyle compared to a year ago, by generation, 2023
    • Barriers to sustainable living
    • Graph 14: barriers to leading a more sustainable lifestyle, 2023
    • Graph 15: ‘Buying environmentally friendly products is too expensive’, by gender and age, 2023
    • Graph 16: ‘Buying environmentally friendly products is too expensive’, by financial situation, 2023
    • Sustainability considerations when shopping
    • Graph 17: consideration of sustainability when shopping across selected categories, 2023
    • Graph 18: consideration of sustainability when shopping for food and drink, by age, 2023
    • Graph 19: proportion of launches carrying ethical/environmental claims, by sector, 2019-23
    • Graph 20: consumers who consider sustainability a high priority across selected categories, by age, 2023
    • Cost-saving sustainable behaviours
    • Graph 21: cost-saving sustainable behaviours consumers have done in the last 12 months, 2023
    • Graph 22: proportion of consumers who have reduced their energy usage at home in the last 12 months, by age, 2023
    • Graph 23: consumers who have bought an item second-hand or repaired an item in the last 12 months, by how much they consider sustainability a priority when shopping for clothing, 2023
    • Graph 24: proportion of consumers who have rented an item instead of buying a new one in the last 12 months, by generation, 2023
    • Graph 25: proportion of consumers who have rented an item instead of buying a new one in the last 12 months, by lifestage and age, 2023
    • Graph 26: ‘Being sustainable saves people money in the long term’, by consumer perception of own environmentally friendly lifestyle, 2023
    • Attitudes towards sustainability
    • Graph 27: attitudes towards sustainability and greenwashing, 2023
    • Graph 28: attitudes towards sustainability and transparency, 2023
  4. Appendix

    • Report scope and definitions
    • Methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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