Discover the latest exercise trends in the UK with our market report. Mintel’s in-depth fitness industry market research provides you with insights into the latest health trends UK-wide, consumer attitudes towards fitness and exercise, and the impact of the cost-of-living crisis on the UK fitness and exercise industry. Find the information you need to stay ahead of your competitors and grow your business. Read on to learn more about our insights.
The fact that over half of frequent exercisers live in low-income households means the market faces a significant threat from the cost-of-living crisis. Inflation is also threatening the viability of many public exercise facilities, with spiralling energy costs piling more pressure on venues still suffering the after-effects of the COVID-19 pandemic and struggling for investment in the face of local government spending cuts.
UK adults’ exercise habits were effectively unchanged over the last year, with 71% participating once a week or more often. Participation rates continue to be led by low-impact exercise such as walking, the popularity of which reflects its accessibility and ease of participation.Â
Opportunities for growth are being led by people’s increasing prioritisation of their physical and mental health, particularly in middle and older age. The majority of consumers recognise taking regular exercise as a key element of a healthy lifestyle. However, significantly more cite good diet as a key factor. To maximise its appeal, physical activity may benefit from being promoted as complementary to other healthy habits rather than a standalone solution for better living.Â
Read on to discover more about our UK Exercise Trends Market Report, take a look at our UK Attitudes towards Sports Nutrition Market Report, or take a look at our extensive health and fitness market research.
This report, written by David Walmsley, a leading senior analyst in the fitness and leisure industry, delivers in-depth commentary and analysis to highlight current exercise trends in the UK market and add expert context to the numbers.
The relative affluence of the exercise market’s core participation base is insulating it against the worst of the cost-of-living crisis but the activity of less well-off groups has not yet recovered from the COVID-19 pandemic and is now threatened again by rising costs and falling public facility provision.
David Walmsley
Senior Leisure Analyst
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