UK Facial Skincare Format and Ingredient Trends Market Report 2023

Stay ahead of the curve and future-proof your business with Mintel’s UK Facial Skincare Format and Ingredient Trends Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest facial skincare ingredient market research, trends and consumer behaviours affecting your business. 

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

• The consumer’s primary skin concerns and how this correlates with facial skincare usage.
• Attitudes towards facial skincare formats and interest in format innovation.
• How launch activity compares to consumer interest in select facial skincare ingredients.
• How and where brands should communicate ingredient information to consumers.

Current Outlook: Facial Skincare Ingredient Trends

The cost of living crisis continues to squeeze budgets. This will drive savvy shopping behaviours and encourage more consumers to partake in ‘dupe culture’. This will benefit private-label brands if they can meet the demand for premium ingredients and formats, while prestige beauty brands will have to go further to demonstrate value.

• Facial skincare ingredient trends: 80% of UK adults have used at least one facial skincare product in the last 12 months.

Opportunities: Facial Skincare Ingredients Trends

Help consumers navigate ingredients and formats

Consumers are more educated on ingredients than ever before, however, many are not using the correct products or ingredients for their skin. Guidance around the use of basic skincare products is therefore needed, on-pack guidance would appeal, as packaging is the most used source for ingredient information.

• Facial skincare ingredients opportunity: 30% of adults with dry skin are not using cleansing products appropriate for their skin type.

Innovate to improve the efficacy of ingredients

As the facial skincare market is becoming more saturated with products calling out hero actives, brands will have to find other ways to stand out. Stressing superior efficacy would appeal to results-driven consumers. This is a particular opportunity for premium brands to demonstrate their value as many consumers are opting for lower-cost products that provide similar ingredients and benefits.

• Facial skincare ingredients opportunity: 31% of facial skincare users would choose one product over another if it contained ingredients that can penetrate deeper into the skin.

To learn how to connect with your audience, purchase our full UK Facial Skincare Format and Ingredient Trends Market Report 2023.  Discover lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Leading Brands in the Facial Skincare Market

Garnier, M&S, Barber, Evolve, Dove, Silvina, Byoma, No7, Cocokind, Glow.

Additional Features Included with Your Purchase

• Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
• Consumer Confidence Tracker: Our Trackers paint the picture of the economic confidence and major concerns of up to 40 different demographics, tracking changes in attitudes over time.
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• Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports. 

Expert Insights from a BPC Analyst

This report, written by Dionne Officer, a leading BPC analyst, delivers in-depth commentary and analysis to highlight facial skincare ingredient trends and add expert context to the numbers.

Consumers are engaging with skincare ingredients, but need guidance from brands. Formats can be used to boost efficacy as hero ingredients saturate the market.

Dionne Officer
BPC Innovation – Research Analyst