The UK Women’s Facial Skincare market report identifies consumer attitudes towards Women’s Facial Skincare, the impact of inflation and future innovations in the women’s facial skincare market in the UK. This report covers the Women’s Facial Skincare market size, market forecast, market segmentation and industry trends for the Women’s Facial Skincare market in the UK.
Click here to view our German market research on Women’s Facial Skincare 2022.
Brand loyalty is high within women’s facial skincare market as users tend to stick with the same brands. Despite this, launch activity remains strong, with plenty of innovation coming from smaller niche brands within the women’s skincare industry.
Although the women’s facial skincare market is forecasted to remain in growth in 2022, this will be primarily driven by price rises. Inflationary pressures will see some women trade down to own-label brands or lower-priced branded products, whilst brand loyalists will opt to buy products when they are on offer. However, women are unlikely to drop out of the category altogether, given that facial skincare products are engrained in beauty routines and offer affordable luxury for many.
Mintel’s facial skincare market analysis highlights how consumers are doing their homework and expecting proof before purchase. Recent skincare industry trends include an increased number of brands proving the beneficial claims of their products to offset competition and inflation.
There is also an opportunity to help women get more from their routines. As many women struggle to know which products work on their skin, there is room to innovate in results tracking services, which encourage users to eliminate products from their routine one by one to assess the impact on their skin.
A threat to the women’s facial skincare market growth is the streamlining of multistep routines due to women seeking to simplify their beauty regimes and adopt a back-to-basics approach in facial skincare. This will consequently subdue both volume and value sales, as women look for multifunctional products to save time, save money and reduce waste.
However, the shrinking of grooming and cleansing routines creates an opportunity for brands to boost engagement for multifunctional products that focus on building holistic, eco-conscious, skincare-led routines.
Read on to discover more details or take a look at all of our UK Beauty and Personal Care Market Research.
Product Types: Moisturisers, cleansers (scrubs, wipes, makeup remover, soaps), toners, masks, treatments, lip salves, eye care products, anti-ageing products, medicated skincare.
Brands: Olay (P&G), Unilever (Simple), L’Oréal (Garnier, La Roche-Posay, Kiehl’s), Beiersdorf (NIVEA), Johnson & Johnson (Clean & Clear), Holland & Barrett, CeraVe, Nubyén, Dior, Ashmire Botanica, Patchology, Pixi, Hello Kitty, Kiko, Mylee, Estée Lauder, Glow Recipe, Walgreen Boots Alliance, L’occitane, LVMH, Revolution Beauty, Dr. Jart, Tom Ford, Clarins, Reckitt, Puig, Caudaliem, Pierre Fabre (Avene), Bioderma, Mario Badescu. Suqqu, Augustinus Bader, e.l.f., Tata Harper, Eve Lom, Future Beauty Labs (BYOMA), Yuni, Beauty Bay, FOREO, and Yoppie.
This report, written by Maddie Malone, a leading analyst in the Beauty and Personal Care sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Value growth in women’s facial skincare will be largely driven by inflation in 2022, and the comparison capabilities of the online channel will facilitate savvy shopping habits, exacerbating challenges around value growth in the category. To offset this, brands can look to prove product claims in order to instill purchase confidence, and support value growth. Although loyalty is high within women’s facial skincare, there is still willingness to experiment. Brands can tap into this by enlivening the research process. Moving forward, there is an appetite for facial skincare products that work well alongside makeup and sun care products, highlighting an opportunity for facial skincare brands to build more holistic beauty routines.”
Maddie Malone
Beauty and Personal Care Analyst
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