2022
9
UK Family Holidays Market Report 2022
2021-11-23T03:11:03+00:00
OX1050551
2195
145498
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Report
en_GB
“The uneven financial impact of COVID-19 on families, plus a mounting cost of living crisis, will see further polarisation between higher-value holidays and affordable budget breaks.” – John Worthington, Senior…

UK Family Holidays Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

The UK Family Holidays report identifies consumer attitudes towards family holidays and family holiday market trends in the UK. This family holiday travel market report covers the market size, market forecast, market segmentation and industry trends for the Family Holidays market in the UK. 

Current Market Landscape

With many families having missed out on important celebrations during the pandemic, over half of respondents surveyed by Mintel expect to take a family holiday in the next 12 months in order to mark a special occasion. One in five families are also planning a special/‘once-in-a-lifetime’ holiday once things are ‘back to normal’, for example somewhere they have long dreamed of going.

  • 22% of family holidaymakers have discovered a new place in the UK for a family holiday as a result of COVID-19.
  • 26% of family holidaymakers have a tighter holiday budget than before as a result of COVID-19.
  • 17% of family holidaymakers can afford a more expensive holiday than before due to COVID-19, for example due to saving money during the pandemic.

Domestic tourism will derive a lasting benefit from the ‘COVID staycation’ trend. Families are now more likely to see the UK as a ‘main holiday’ destination. From 2022 onwards there is also likely to be a release of pent-up demand for family holidays abroad, particularly among those who have saved money during the pandemic.

Future Market Trends in Family Holidays 

However, over a quarter of family holidaymakers have a tighter holiday budget than before as a direct result of COVID-19. The rising cost of living crisis will lead to further belt-tightening in the coming months and could dampen the pace of travel recovery.

Holiday rental property (one of the few travel industry ‘winners’ in 2020-21) and theme park holidays stand out as offering especially good growth opportunities. Three specialist holiday types also have significant opportunities among families: multi-destination touring holidays, cruises and physical activity holidays.

Read on to discover more details or take a look at all of our UK Family Holidays market research.

Quickly understand

  • The impact of COVID-19 on the family holiday market
  • Consumer experience and future interest in types of family holiday
  • The impact of COVID-19 on family holiday behaviour
  • Influence within the family over holiday choices
  • What parents see as important factors on a family holiday.

Expert analysis from a specialist in the field

This report, written by John Worthington, a leading analyst in the Holiday sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The uneven financial impact of COVID-19 on families, plus a mounting cost of living crisis, will see further polarisation between higher-value holidays and affordable budget breaks.
John Worthington
Senior Analyst

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • COVID-19: market context
          • Economic and other assumptions
            • Products covered in this Report
            • Executive Summary

                • Impact of COVID-19 on family holidays
                  • Figure 1: Impact of COVID-19 on the family holidays market, in the short, medium and long term, 2020-25
                • The market
                  • Staycation families have helped domestic tourism revival
                    • Overseas family holidays expected to bounce back in 2022…
                      • …but full recovery is forecast to take five years
                        • Further COVID disruption or faster recovery would impact the overseas market most
                          • Figure 2: Value* of domestic family holidays, COVID-19 scenario forecasts, 2016-26
                          • Figure 3: Value* of overseas family holidays, COVID-19 scenario forecasts, 2016-26
                        • Companies and brands
                          • Play, pets & planning
                            • The consumer
                              • Families like to be beside the seaside more than ever
                                • Figure 4: Family holiday destinations, 2021
                              • Stuckcationers
                                • Domestic Discoverers
                                  • Belt-tighteners
                                    • Lockdown Loaded
                                      • Seize the Day
                                        • Figure 5: Impact of COVID-19 on family holidays, 2021
                                      • Families plan trips for delayed celebrations
                                        • Holiday rentals and theme park breaks have the biggest growth potential
                                          • Figure 6: Interest in future types of family holiday versus experience in the past 3 years , 2021
                                        • Back to nature
                                          • Cosmopolitan families are eager to spread their wings
                                            • Figure 7: Important factors on a family holiday, 2021
                                        • Issues and Insights

                                          • Mum’s the word
                                            • Just child’s play
                                              • Teenage kicks
                                              • Market Size and Performance

                                                • Impact of COVID-19 on family holidays
                                                  • Figure 8: Impact of COVID-19 on the family holidays market, in the short, medium and long term, 2020-25
                                                • Self-catering ‘family bubble’ staycations have fared best during the pandemic
                                                  • Figure 9: Domestic family holidays, volume and expenditure, 2016-20
                                                • UK became the ‘main family holiday’ destination of choice in the pandemic
                                                  • Figure 10: Domestic family holiday volume, by holiday duration, 2016-19
                                                • Slump in family holidays abroad followed strong growth pre-COVID
                                                  • Figure 11: Overseas family holidays, volume and expenditure, 2016-20
                                              • Market Forecast

                                                • 2021 has been the family staycation year
                                                  • Figure 12: Volume forecast for domestic family holidays, 2016-26
                                                  • Figure 13: Value* forecast for domestic family holidays, 2016-26
                                                • Bounce-back for family holidays abroad is expected to begin in 2022…
                                                  • …but COVID uncertainties and cost pressures spell gradual recovery
                                                    • Figure 14: Volume forecast for overseas family holidays, 2016-26
                                                    • Figure 15: Value* forecast for overseas family holidays, 2016-26
                                                  • Market drivers and assumptions
                                                    • Figure 16: Key drivers affecting Mintel’s market forecast, 2017-26
                                                • COVID-19 Scenario Performance

                                                  • Mintel’s approach to predicting the impact of COVID-19
                                                    • Fundamental differences in how COVID-19 is affecting consumer markets
                                                      • Impact of the COVID scenarios on family holidays
                                                        • Figure 17: Value* of domestic family holidays, COVID-19 scenario forecasts, 2016-26
                                                        • Figure 18: Value* of overseas family holidays, COVID-19 scenario forecasts, 2016-26
                                                      • Rapid recovery or further disruption would have the biggest impact on family holidays abroad
                                                      • Market Drivers

                                                        • Consumer booking confidence is improving but yet to recover
                                                          • Figure 19: Holiday booking and intentions, 2019-21
                                                        • Half of consumers are still spending less on holidays than pre-COVID
                                                          • Figure 20: Spending on holidays, 2020-21
                                                        • Travel spend is recovering more slowly than other leisure activities
                                                          • Figure 21: Percentage of adults spending about the same or more on holidays and leisure/entertainment compared to before COVID-19, 2020-21
                                                        • The 38% of families with ‘healthy’ finances are key to recovery
                                                          • Figure 22: Financial situation of consumers in the family life stage, 2021
                                                        • The number of savers has stayed flat during COVID-19…
                                                          • Figure 23: Percentage of consumers who have added to their savings in the past 3 months, 2019-21
                                                        • …but the amount saved has increased
                                                          • Figure 24: Household saving ratio* quarterly percentage change, 2019-21
                                                        • Cost of living crisis will put pressure on family finances…
                                                          • Figure 25: Impact of price rises/shortages, 2021
                                                        • …leaving less for discretionary spend…
                                                          • …and further polarising family holiday budgets
                                                            • One-child families are now the most common
                                                              • Figure 26: Composition of UK families with dependents by number of children, 2020
                                                            • Single-parent families are under-represented in the family holiday market
                                                              • Figure 27: Composition of UK families with dependents by number of parents, 2020
                                                            • Same-sex couple families offer growing specialist travel opportunities
                                                              • Fall in fertility will see family population shift towards older children
                                                                • Figure 28: Trends in the age structure of the UK population, 2015-25
                                                                • Figure 29: Long-term projections in the age structure of the UK population, 2020-40
                                                              • Cooped up kids
                                                                • Digital downtime for families
                                                                • Launch Activity and Innovation

                                                                  • Outdoor activity has been boosted by the pandemic
                                                                    • Greek adventure
                                                                      • Football escapes in Spain
                                                                        • Kids’ bike boom 
                                                                          • Bear Grylls Junior
                                                                            • Feral kids
                                                                              • Catering for the family pet
                                                                                • Family choice
                                                                                • Family Holiday Groups

                                                                                  • Family holidaymakers profile
                                                                                      • Figure 30: Demographic profile of family holidaymakers, 2021
                                                                                    • One in five family holidaymakers go away just with their kids
                                                                                      • 1 in 10 are on multi-generational holidays
                                                                                        • Figure 31: Family holiday groups, 2021
                                                                                    • Family Holiday Taking

                                                                                      • Four in five family holidaymakers have taken staycations
                                                                                        • Figure 32: Family holiday destinations, 2021
                                                                                      • Spanish Islands and France are the most popular family destinations
                                                                                        • Figure 33: Holiday destinations visited in the last 5 years, 2020
                                                                                      • Over half of families have taken beach/seaside trips
                                                                                        • Figure 34: Family holiday types, 2021
                                                                                      • Families with kids under 12 are the most likely to take activity holidays
                                                                                        • Figure 35: Family holiday types, by age of children in household, 2021
                                                                                      • Experimental families
                                                                                        • Figure 36: Repertoire analysis of family holiday types, 2021
                                                                                    • Family Holiday Influence

                                                                                      • Most parents consider themselves to have the biggest holiday influence…
                                                                                        • Figure 37: Family holiday influence, 2021
                                                                                      • …but mums are likely to hold the balance of power
                                                                                        • Figure 38: Choosing a family holiday influence, by gender, 2021
                                                                                        • Figure 39: Deciding what to do on a family holiday, by gender, 2021
                                                                                    • Impact of COVID-19 on Family Holidays

                                                                                        • Stuckcationers
                                                                                          • Domestic Discoverers
                                                                                            • Belt-tighteners
                                                                                              • Lockdown Loaded
                                                                                                • Seize the Day
                                                                                                  • Figure 40: Impact of COVID-19 on family holidays, 2021
                                                                                              • Family Holidays in the Next 12 Months

                                                                                                • Almost half of families expect to take a staycation for their next main holiday
                                                                                                  • Figure 41: Family holiday plans in the next 12 months, 2021
                                                                                                • Growth in special occasion breaks are likely as COVID eases
                                                                                                  • Figure 42: Intentions to take a special occasion family holiday, 2021
                                                                                              • Interest in Future Family Holiday Types

                                                                                                • COVID-19 has boosted interest in cottage/villa holidays
                                                                                                  • Pent-up demand for theme park holidays
                                                                                                    • Figure 43: Interest in future types of family holiday versus experience in the past 3 years , 2021
                                                                                                  • Dads are keener on activity holidays
                                                                                                    • Figure 44: Interest in future types of family holiday, by gender, 2021
                                                                                                  • Theme park holidays have the biggest growth potential for families with kids under 16
                                                                                                      • Figure 45: Interest in future types of family holiday, by age of children, 2021
                                                                                                  • Important Factors on a Family Holiday

                                                                                                    • R&R is a critical factor for mums
                                                                                                      • Figure 46: Important factors on a family holiday, 2021
                                                                                                    • Outside play is a key element for parents of under-12s
                                                                                                      • Figure 47: Percentage of families who see freedom for children to play outside/explore as an important holiday factor, by age of children, 2021
                                                                                                    • Families are getting back to nature
                                                                                                      • COVID-19 has clipped the wings of cultural explorers
                                                                                                        • 14% of family travellers are carbon-cutters
                                                                                                          • Taking the family pet is important to one in seven
                                                                                                          • Appendix – Data Sources, Abbreviations, and Supporting Information

                                                                                                              • Abbreviations
                                                                                                                • Consumer research methodology
                                                                                                                • Appendix – Central Forecast Methodology

                                                                                                                  • Market forecast and prediction intervals
                                                                                                                    • Figure 48: Lower bound, central and upper bound volume forecast for total family holidays, 2021-26
                                                                                                                    • Figure 49: Lower bound, central and upper bound value forecast for total family holidays, 2021-26
                                                                                                                    • Figure 50: Lower bound, central and upper bound volume forecast for domestic family holidays, 2021-26
                                                                                                                    • Figure 51: Lower bound, central and upper bound value forecast for domestic family holidays, 2021-26
                                                                                                                    • Figure 52: Lower bound, central and upper bound volume forecast for overseas family holidays, 2021-26
                                                                                                                    • Figure 53: Lower bound, central and upper bound value forecast for overseas family holidays, 2021-26
                                                                                                                  • Market drivers and assumptions
                                                                                                                    • Figure 54: Key drivers affecting Mintel’s market forecast, 2020-26
                                                                                                                  • Forecast methodology
                                                                                                                  • Appendix – COVID-19 Scenario Performance Methodology and Assumptions

                                                                                                                    • Scenario performance
                                                                                                                      • Figure 55: COVID-19 scenario forecasts for the volume forecast for total family holidays, 2016-26
                                                                                                                      • Figure 56: COVID-19 scenario forecasts for the value forecast for total family holidays, 2016-26
                                                                                                                      • Figure 57: COVID-19 scenario forecasts for the volume forecast for domestic family holidays, 2016-26
                                                                                                                      • Figure 58: COVID-19 scenario forecasts for the value forecast for domestic family holidays, 2016-26
                                                                                                                      • Figure 59: COVID-19 scenario forecasts for the volume forecast for overseas family holidays, 2016-26
                                                                                                                      • Figure 60: COVID-19 scenario forecasts for the value forecast for overseas family holidays, 2016-26
                                                                                                                    • Rapid COVID recovery, central and extended COVID disruption scenarios outline
                                                                                                                      • Scenario methodology

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