The UK Inclusivity and Diversity in Fashion Market Report identifies key consumer groups’ attitudes towards inclusivity and diversity, purchase drivers and the leading brands in the inclusive fashion industry. This report covers the UK inclusive fashion industry market size, market forecast, market segmentation and future inclusive fashion industry trends.
COVID-19 has exacerbated existing societal differences, and the divide is set to grow further as the cost of living crisis worsens. Pressures on household budgets will lead many consumers – including ethnic minorities – to cut back on fashion purchases due to the discretionary nature of the fashion industry.
The pandemic also led to a rise in obesity rates, and this has driven greater demand for more inclusive sizing, with a growing number of brands attempting to stake their claim in the inclusive fashion industry by promoting the now mainstream body positivity movement.
Mintel’s fashion market research identifies that the recent demise of many high street retailers that catered to older consumers has left a gap of opportunity in the inclusive fashion industry to provide fashion items for those aged 55+.
The growing spending power of Gen Z and their younger counterparts Gen Alpha, who are more diverse and inclusive than older generations, will help accelerate diversity in the fashion industry as brands will need to place inclusivity at the core of their business to stay relevant.
Mintel’s fashion market research indicates that technology has a prominent role in fashion’s future. One of the solutions for fashion retailers and brands to deal with sizing is to use virtual reality technology to help customers see what items will look like on them.
To discover more about the UK Inclusivity and Diversity in Fashion Market Report 2022, read our UK Online Fashion Market Report 2022, or take a look at our extensive Clothing, Footwear and Accessories Market Research.
Brands: Calvin Klein, Wallis, Evans, Bonmarché, Debenhams, Jaeger, Laura Ashley and BHS, Primark, Amazon, H&M, Sports Retailer, Next, Zara, Asos, Matalan, Rihanna, Pronovias, Prada, Dio, Rick Owens, Mio Mio, Nike, Prada, H&M, Aille, John Lewis,Valentine, The Bia Cut, Helena Schargel, Adidas, Sainsbury’s (Tu), Asda (George), Tesco (F&F).
Products: Clothing, footwear, underwear and accessories.
This report, written by Tamara Sender Ceron, a leading analyst in the Clothing and Footwear sector, delivers in-depth commentary and analysis to highlight current trends in the inclusive fashion industry and add expert context to the numbers.
There have been big strides made by fashion retailers and brands over the last few years to become more inclusive and diverse, but more still needs to be done to embrace consumers of all sizes, ages, ethnicities, body abilities, genders and sexualities. Amid a cost-of-living crisis, understanding the struggles that these under-represented consumers face when buying fashion is key for brands to increase their appeal among these groups and drive spending. In order to future-proof their companies, fashion retailers and brands need to ensure that inclusivity and diversity are at the core of their businesses, including at leadership level, so it shapes the direction of the brand and product.”
Tamara Sender Ceron
Associate Director – Fashion Retail
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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