UK Fast Food Restaurants Market Report 2023
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One of fast food's strengths is that it is affordable. Yet consumers' interest in gourmet versions of dishes should allow the sector to premiumise its offer. Trish Caddy, Principal…

UK Fast Food Restaurants Market Report 2023

£ 2,195 (Excl.Tax)


Stay ahead of the curve and secure future growth for your business with Mintel’s UK Fast Food Restaurants Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting your industry. Get a 360° view of the UK Fast Food market including market size, market share, and five years forecasted growth. 

Key Issues Covered in this Report

  • The impact of the cost of living crisis on the fast food outlet and restaurant market.
  • Changes in fast food consumption and frequency of purchasing.
  • Factors that influence consumers’ decision-making when visiting fast food outlets and restaurants.
  • Interest in emerging fast food trends and concepts.

UK Fast Food Restaurants Market Overview

The fast food restaurant market continues to post strong growth, and is expected to reach £36.3 billion in 2023. This growth is being driven by consumers who are looking for more affordable options, such as meal deals and loyalty programmes. The cost of living crisis has made it difficult for some people to purchase fast food regularly. Despite this, consumers still crave enjoyment and see fast food as a rare treat.

UK Fast Food Market Trends: What consumers want and why

  • In the 12 months to June 2023, the number of UK consumers who ate in fast food outlets increased to 45%, and the number who ordered a takeaway dropped by 5%. Highlighting that consumers are keen to return to in-person experiences following COVID-19.
  • There is an opportunity for fast food brands to attract new customers by offering sustainable and inclusive options. Younger consumers are particularly interested in these types of choices, and they are encouraged by them when deciding where to eat. Over a fifth of 16-34 year olds are drawn to fast food outlets with environmentally friendly initiatives.

To discover more about innovations in the UK Fast Food Industry and opportunities to foster future growth, purchase our full report. Readers of this report may also be interested in our UK Burger and Chicken Restaurants Market Report.

Expert Analysis from an Industry Specialist

This report, written by Trish Caddy, a leading Foodservice analyst, delivers in-depth commentary and analysis to highlight current trends in the UK Fast Food market and add expert context to the numbers.

One of fast food’s strengths is that it is affordable. Yet consumers’ interest in gourmet versions of dishes should allow the sector to premiumise its offer.

Trish Caddy - Research AnalystTrish Caddy
Principal Analyst – Foodservice



Table of Contents

  1. Executive Summary

    • Key issues covered in this report
    • Opportunities for the fast food restaurant market
    • Market dynamics and outlook
    • What consumers want and why
    • Graph 1: changes in fast food purchase methods – NET, 2021 vs 2023
    • Graph 2: types of fast food outlets used in the last year, 2023
    • Graph 3: factors impacting choice of fast food, 2023
    • Graph 4: burger preferences, 2023
    • Graph 5: interest in fast food innovations, 2023
    • Graph 6: behaviours towards fast food, 2023
    • Innovation and marketing
  2. Market Dynamics

    • Market size
    • Market forecast
    • Market share
    • Macro-economic factors
    • Graph 7: GDP, 2021-2023
    • Graph 8: CPI inflation rate, 2021-23
    • Graph 9: ‘Have you been affected by any of these issues over the last two months? Please select all that apply’, 2023
    • Graph 10: the financial wellbeing index, 2016-23
    • Graph 11: the financial confidence index, 2016-23
    • Social, environmental and legal factors
  3. What Consumers Want and Why

    • Fast food purchase methods
    • Graph 12: changes in fast food purchase methods, 2021 vs 2023
    • Graph 13: repertoire of fast food purchase methods, 2023
    • Types of fast food outlet used
    • Graph 14: types of fast food outlets used in the last year, 2023
    • Graph 15: repertoire of fast food outlets used, 2023
    • Factors impacting choice of fast food outlet
    • Graph 16: factors impacting choice of fast food, 2023
    • Burger preferences
    • Graph 17: burger preferences, 2023
    • Interest in fast food innovations
    • Graph 18: interest in fast food innovations, 2023
    • Fast food behaviours
    • Graph 19: behaviours towards fast food, 2023
  4. Innovation And Marketing Trends

    • Launch activity and innovation
  5. Advertising and marketing activity

    • Advertising and marketing activity
  6. Brand Research

  7. Appendix

    • Market forecast data and methodology
    • Report scope and definitions
    • Methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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