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- UK Film and Cinema Market Report 2024
UK Film and Cinema Market Report 2024
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Despite competition from streaming services, half of consumers still prefer to go to the cinema to watch a film, proving the activity’s enduring appeal. Reviews and ratings have limited influence over a decision to choose a film, with cinema goers prioritising their own tastes and preferences, such as specific genres, directors, or franchises, where they have built strong relationships with the characters.
The primary threat to the cinema industry is the view that cinema ticket prices are too expensive. Competition from streaming services has reshaped perceptions of value for money, and high ticket prices have prevented 50% of consumers from seeing a film at the cinema in the last 12 months.
However, brands can add value and differentiate themselves further from streaming services by enhancing the event experience through fandom culture, with 45% of 16-34 year old cinema goers saying they would like to dress up in costume when going to the cinema. Cinemas should embrace cinema goers’ enthusiasm and fandom by implementing designated ‘fan’ screenings, becoming destinations for unique and memorable experiences.
Interest in solo cinema trips is growing. Create campaigns that focus on solo visits and align them with wellbeing benefits.
Nikita Shergill, Technology and Media Analyst
For the purposes of this Report, Mintel has used the following definitions.
This Report focuses on commercial cinemas – sites whose primary day-to-day function is the commercial display of content, and films.
Data on sites and screens includes any that accept advertising. Companies that own, lease, manage or operate facilities for the day-to-day commercial display of films will be referred to as ‘cinema operators’ or ‘exhibitors’. Companies that distribute and/or produce films are not the subject of this Report and will be referred to as ‘film distributors’.
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