The UK Fish and Shellfish report identifies consumer attitudes towards fish, shellfish, barriers to usage and recent launch activity in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the Fish and Shellfish market in the UK.
Click here to view the German version of our Fish and Shellfish Market Report 2022.
Like the majority of food categories in retail, seafood sales were sharply boosted by the COVID-19 outbreak. Going forward, the long-term increase in working from home will lend minor support for the market going forward with more at-home lunch occasions.
The increased pressure on household incomes in the shorter term will curb demand for this relatively expensive grocery item. Improving recipe availability will tap into increased cooking from scratch and boost perceptions of versatility to unlock new occasions.
The fish and shellfish industry saw a decline in 2021, with the lifting of pandemic restrictions causing the number of at-home meal occasions fall. Additionally, increasing pressure on household incomes during the Omicron variant’s emergence saw many cutting back on non-essential spending.
With sustainability predicted to be a long-term consumer focus, responding to ethical and environmental concerns through better communication of accreditations will be crucial for brands going forward.
Read on to discover more details or take a look at all of our UK Food and Foodservice market research.
Brands: Karro Food Group (Young’s), Nomad Foods (Birds Eye), Whitby, John West, Princes, Glenryck, The Tasty Catch Co, Asda, Taste the Difference, Hooked, Fish Tales Sea Green, Mowi, Harry Ramsden’s, Sainsbury’s, Iceland, Fire Pit, Morrisons, Aldi, Bolton Food, Whole Catch, Delpierre, Fish 4 Ever.
This report, written by Utku Tansel, a leading analyst in the Retail sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Increased cooking from scratch and at-home meal occasions during COVID-19 gave the fish/shellfish market a considerable boost in 2020. That fish/shellfish is seen in a more favourable light in terms of health compared to meat should also help the market tap into heightened interest in health. Whilst an increased consumer focus on sustainability poses a threat to the market, openness to vegan/plant-based alternatives from established brands offers a way for them to keep people engaged.
Alice Pilkington
Food and Drink Analyst
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