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"Emotional connection, nostalgia and standout flavours offer routes for brands to defend market share. Novelty remains a key means to engage shoppers and add value."
Amy Bishop, Analyst UK Food & Drink Reports
Own-brand salty snacks are seen as just as flavoursome as branded ones by nearly two thirds of users. This view is particularly challenging as pressure on household budgets continues to drive a focus on price, favouring own-label. Emotional connection offers a much-needed means for brands to set themselves apart, including nostalgia.
Household finances remaining stretched means consumers remain cautious in their spending into 2026. This lends support to food/drink spend through retail, salty snacks benefiting from evenings in.
Innovation remains central to keeping users engaged. Continuous NPD has made new flavours an expectation, with many shoppers swayed by these. Improvements to household finances, though expected to be slow, will further dial up the need for NPD and for spotlighting it.
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
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Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
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