Stay ahead of the curve and future-proof your business with Mintel’s UK Food and Drink At-Home Socialising Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest consumer research, trends and consumer behaviours affecting your business.Â
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Spending on food and drink for at-home socialising has not been immune to the rising cost of living. Spend in this area would have been harder hit, were it not for the strong image of at-home socialising as a more affordable alternative to going out to eat or drink.
Interest in food-sharing boards
Food-sharing boards interest almost half of those who have hosted social gatherings at home. This interest is driven by over half of people thinking a social gathering where everyone shares a selection of different foods is more enjoyable than a sit-down dinner party.
Big night in
‘Big nights in’ warrant attention from brands in drinks and snacking, given that nearly two thirds of those who host at-home social gatherings have such occasions. This creates opportunity for brands to target evening snacking, by referencing ‘big night in’ on the packaging or in advertising or marketing.
Purchase our UK Food and Drink at Home Socialising Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Ready Meals Market Report 2023, or our range of Food Market Research.
M&S, Schwatyz, Bistro, Wagamama, TGI Fridays, Waitrose, Colman, I Heart, Savoursmiths, The Pizza Company.
This report, written by Richard Caines, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the market and add expert context to the numbers.
Despite spending cutbacks, people are more likely to trade up when buying food and drink for guests, with an emphasis on convenience and sharing products.
Richard Caines
Principal Analyst –Â Food & Drink
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 2,195
The rapid churn of healthy eating trends – at least in the public discourse – makes trying to eat healthily less appealing for half of adults. This poses...
Find out more£ 2,195
Healthier sweet baked goods designed for babies/toddlers interest 56% of parents of 0-4s. This strong appeal offers a case in point of parents' often conflicting desires for baby...
Find out more£ 2,195
Some 62% of parents/grandparents of 0-15 year olds are happy to take nutritional advice for their child/grandchild from an AI. Use of this...
Find out more£ 2,195
Making meals healthier remains the top reason for people to cook/part-cook evening meals. Widespread efforts to bring plant variety to evening meals suggest an opportunity for shortcut products...
Find out more£ 2,195
The sweets aisle is a major draw for shoppers; 67% of sweets or gum consumers browse this aisle as part of grocery trips....
Find out more£ 2,195
Eight in 10 category eaters/buyers buy cakes/sweet bakes for themselves to eat. Those buying these for themselves are more likely to think it's...
Find out more
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
