2023
9
UK Food and Drink and At-home Socialising Market Report 2023
2024-01-12T12:05:00+00:00
REP8231D740_6BD2_4A42_9368_06647595F161
2195
169580
[{"name":"Food","url":"https:\/\/store.mintel.com\/industries\/food"},{"name":"Home Entertainment","url":"https:\/\/store.mintel.com\/industries\/leisure-time\/home-entertainment"}]
Report
en_GB
Despite spending cutbacks, people are more likely to trade up when buying food and drink for guests, with an emphasis on convenience and sharing products. Richard Caines, Principal Analyst,…

UK Food and Drink and At-home Socialising Market Report 2023

£ 2,195 (Excl.Tax)

Description

Stay ahead of the curve and future-proof your business with Mintel’s UK Food and Drink At-Home Socialising Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest consumer research, trends and consumer behaviours affecting your business. 

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • Frequency of hosting at-home social gatherings with food and drink.
  • Types of at-home social gatherings hosted.
  • Importance of convenience when hosting at-home social gatherings.
  • Opportunities for encouraging the buying of more premium food/drink for social gatherings.

At-Home Socialising Outlook

Spending on food and drink for at-home socialising has not been immune to the rising cost of living. Spend in this area would have been harder hit, were it not for the strong image of at-home socialising as a more affordable alternative to going out to eat or drink.

At-Home Socialising Trends, Opportunities and Challenges

Interest in food-sharing boards

Food-sharing boards interest almost half of those who have hosted social gatherings at home. This interest is driven by over half of people thinking a social gathering where everyone shares a selection of different foods is more enjoyable than a sit-down dinner party.

  • At-home socialising trend: 47% of those who have hosted social gatherings at home are interested in food-sharing boards.

Big night in

‘Big nights in’ warrant attention from brands in drinks and snacking, given that nearly two thirds of those who host at-home social gatherings have such occasions. This creates opportunity for brands to target evening snacking, by referencing ‘big night in’ on the packaging or in advertising or marketing.

  • At-home socialising statistic: 64% of consumers have arranged a ‘big night in’ at-home instead of going out.

Purchase our UK Food and Drink at Home Socialising Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Ready Meals Market Report 2023, or our range of Food Market Research.

Brands Featured in the Full Report

M&S, Schwatyz, Bistro, Wagamama, TGI Fridays, Waitrose, Colman, I Heart, Savoursmiths, The Pizza Company.

Additional Features Included with Your Purchase

  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
  • Consumer Confidence Tracker: Our Trackers paint the picture of the economic confidence and major concerns of up to 40 different demographics, tracking changes in attitudes over time.
  • Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
  • Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.

Expert Insights from a Senior Analyst

This report, written by Richard Caines, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the market and add expert context to the numbers.

Despite spending cutbacks, people are more likely to trade up when buying food and drink for guests, with an emphasis on convenience and sharing products.

Richard Caines
Principal Analyst –  Food & Drink

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Opportunities for food and drink for at-home entertaining
    • Market dynamics and outlook
    • What consumers want and why
    • Graph 1: frequency of hosting at-home social gatherings, 2023
    • Graph 2: types of at-home social gathering hosted in the last 12 months, 2023
    • Graph 3: barriers to hosting at-home social gatherings or doing so more often, 2023
    • Graph 4: food and drink concepts of interest for hosting at-home social gatherings, 2023
    • Graph 5: behaviours related to food and drink and at-home socialising, 2023
    • Graph 6: attitudes towards food and drink and at-home socialising, 2023
  2. Market Dynamics

    • Macro-economic factors
    • Graph 7: GDP, 2021-23
    • Graph 8: CPI inflation rate, 2021-23
    • Graph 9: consumer price inflation for food and beverages, 2022-23
    • Graph 10: “Have you been affected by any of these issues over the last two months? Please select all that apply”, 2023
    • Graph 11: The financial wellbeing index, 2016-23
    • Graph 12: the financial confidence index, 2016-23
    • Social, environmental and legal factors
    • Graph 13: trends in the age structure of the UK population, 2018-28
    • Graph 14: usage of foodservice in the last month, 2022 and 2023
  3. What Consumers Want and Why

    • Frequency of hosting at-home social gatherings
    • Graph 15: frequency of hosting at-home social gatherings, 2023
    • Graph 16: frequency of hosting at-home social gatherings, by age, 2023
    • Graph 17: frequency of hosting at-home social gatherings, by financial situation, 2023
    • Types of at-home social gatherings hosted
    • Graph 18: types of at-home social gathering hosted in the last 12 months, 2023
    • Graph 19: types of at-home social gathering hosted in the last 12 months, by age, 2023
    • Barriers to hosting at-home social gatherings
    • Graph 20: barriers to hosting at-home social gatherings or doing so more often, 2023
    • Interest in different food and drink offerings
    • Graph 21: interest in different food and drink offerings for hosting at-home social gatherings, 2023
    • Graph 22: interest in food and drink offerings that help recreate out-of-home dining and drinking experiences at home, 2023
    • Behaviours related to food and drink and at-home socialising
    • Graph 23: behaviours related food and drink and at-home socialising, 2023
    • Graph 24: cutting back on my food/drink spending for at-home social gatherings in the last 12 months, by financial situation, 2023
    • Graph 25: interest in money-saving bundle deals, by types of at-home social gathering hosted, 2023
    • Graph 26: big nights in and having drinks at home with friends before going for a night out, by age, 2023
    • Graph 27: buying premium, new and ‘conversation starter’ food/drink for at-home social gatherings, 2023
    • Attitudes towards food and drink and at-home socialising
    • Graph 28: attitudes towards food and drink and at-home socialising, 2023
    • Graph 29: supermarkets’ party food ranges are a good value choice for at-home social gatherings, by age, 2023
    • Graph 30: Buying a takeaway/home delivery makes hosting at-home social gatherings less stressful, by age, 2023
  4. Appendix

    • Report scope and definitions
    • Methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

Below is a sample report, understand what you are buying.

Click to show report
2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch