2024
9
UK Footwear Retailing Market Report 2024
2024-05-08T17:01:46+01:00
REPE272C5BF_D341_4AA8_BE55_032E53B4BCE7
2195
172864
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Report
en_GB
Spending on footwear has defied the cost-of-living crisis, boosted by strong demand for trainers/sneakers and school shoes that shows no sign of abating. Michael Oliver, Senior Retail Analyst…

UK Footwear Retailing Market Report 2024

£ 2,195 (Excl.Tax)

Report Summary

Stay ahead of the curve in the UK footwear retail market and secure future growth for your business with Mintel’s in-depth market research report. Our full report, is packed with consumer-led market intelligence, the latest footwear retailing trends, and the consumer behaviours that are shaping the UK footwear market.

 Key Issues Covered in this Report

  • The impact of the cost-of-living crisis on demand for footwear
  • Analysis of the size of the market and forecast for the next five years
  • Market share of major players, how consumers perceive leading retailers and advertising initiatives
  • Innovations in footwear retailing
  • Consumer purchasing of and attitudes towards footwear
  • The opportunities and threats facing brands in the footwear retailing segment

 

Footwear-Retailing-Graph

 

UK Footwear Market – Current Overview

The cost-of-living crisis has not impacted significantly on consumer spending on footwear which, even with inflation stripped out, grew in double digits in 2021 and 2022 and in high single figures in 2023. This can be attributed to the growth in sales of trainers and consumers (men and women) buying multiple pairs of different styles, embracing so-called ‘sneaker culture’ and this trend is expected to continue to drive demand. Additionally, sales of children’s footwear have strengthened.

  • UK footwear market size: The UK footwear retail market increased by an estimated 8% in 2023.
  • UK footwear retail market forecast: Mintel’s analysts estimate the footwear market to increase to over £15 billion by 2028.

UK Footwear Retail Market Trends and Challenges

Online-only retailers, led by Amazon, are the main threat to specialist multichannel footwear retailers. To stand out, specialist stores must transform into experiential destinations, focusing on new technology such as AR, VR and QR codes to personalise shoppers’ experiences, offering consultations, repairs, in-store recycling drop-off points and hosting events. This strategy is especially vital for attracting Gen Z and Millennial shoppers.

In line with growing consumer concerns around sustainability, more than three quarters of footwear shoppers agree that brands should offer repair services. This suggests an opportunity for retailers to boost their revenues, while at the same time using the presence of repair services as a driver of footfall into stores.

This is just a snapshot of what Mintel’s full UK Footwear Retailing Market Report contains, purchase the full report for a complete analysis of the UK footwear market, alongside market data, exclusive consumer insights, and growth opportunities.

Additional Features Included with Your Consumer Report Purchase

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Meet The Expert

This report was written by Michael Oliver, Mintel’s senior retail analyst. Michael has more than 35 years’ experience writing and researching consumer markets, including food and drink, leisure and retail. He has specialised in the retail industry since 2016.

Spending on footwear has defied the cost-of-living crisis, boosted by strong demand for trainers/sneakers and school shoes that shows no sign of abating.

Michael Oliver
Senior Retail Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Opportunities for the footwear retailing market
    • Market dynamics and outlook
    • Graph 1: CPIH inflation rate, 2021-24
    • Graph 2: “I try to act in a way that is not harmful to the environment*”, 2023
    • What consumers want and why
    • Graph 3: purchasing levels of trainers, 2022-24
    • Graph 4: channels used to purchase footwear, by generation, 2024
    • Graph 5: retailers used to purchase footwear in the last 12 months, retailer type and largest retailer in each category, 2024
    • Graph 6: “Which of the following would most encourage you to try a new footwear brand? Please select up to three.”, 2024
    • Graph 7: “Do the following statements about footwear apply to you?”, 2024
    • Retailer activity
    • Graph 8: leading footwear retailers’ percentage market share of all footwear retail sales (excluding VAT), 2022
    • Advertising and marketing activity
    • Graph 9: total above-the-line, online display and direct mail advertising expenditure on footwear, 2019-23
    • Launch activity and innovation
  2. Market Dynamics

    • Market size
    • Graph 10: market size* for footwear, 2018-23
    • Market forecast
    • Market segmentation
    • Graph 11: value sales of footwear by category, 2018-23
    • Channels of distribution
    • Graph 12: percentage breakdown of value sales of footwear by distribution channel, 2023(e)
    • Macroeconomic factors
    • Graph 13: GDP, 2021-23
    • Graph 14: CPIH inflation rate, 2021-24
    • Graph 15: “Have you been affected by any of these issues over the last two months? Please select all that apply.”, 2024
    • Graph 16: the financial wellbeing index, 2017-24
    • Graph 17: the financial confidence index, 2017-24
    • Graph 18: “I expect brands to take the lead on addressing environmental issues*”, 2024
  3. What Consumers Want and Why

    • Types of footwear purchased
    • Graph 19: footwear purchasing by category, 2021-24
    • Graph 20: footwear purchased in the last 12 months, by age, 2024
    • Graph 21: types of women’s footwear purchased, 2021-24
    • Graph 22: purchases of trainers by women, 2024
    • Graph 23: styles of men’s footwear purchased, 2021-24
    • Graph 24: styles of children’s footwear purchased, 2021-24
    • Graph 25: purchasing of children’s footwear by category and age of children in household, 2024
    • Channels used for footwear shopping
    • Graph 26: channels used to purchase footwear, 2021-24
    • Graph 27: usage of a smartphone to shop for footwear, 2023-24
    • Graph 28: channels used to purchase footwear, by generation, 2024
    • Retailers used for footwear shopping
    • Graph 29: type of retailer used for footwear shopping, 2024
    • Graph 30: type of footwear purchased crossed by type of retailer shopped, 2024
    • Graph 31: footwear shoppers at fashion stores, by annual household income, 2024
    • Graph 32: footwear purchasing from a sports goods store, by generation, 2024
    • Graph 33: individual retailers used for footwear shopping, 2024
    • Graph 34: leading footwear retailers, percentage point change in usage, 2021-24
    • Graph 35: leading grocers’ percentage split of those shopping for footwear, 2024
    • Footwear shopping behaviours
    • Graph 36: pre-purchase footwear behaviours, 2024
    • Graph 37: pre-purchase footwear behaviours, by income bracket, 2024
    • Graph 38: numbers that check a brand’s sustainability credentials before purchasing, by generation, 2024
    • Influence and inspiration factors
    • Graph 39: “Which of the following would most encourage you to try a new footwear brand? Please select up to three.”, 2024
    • Graph 40: footwear shoppers who would be encouraged to try a new footwear brand if it offered them a discount/sale, by generation, 2024
    • Graph 41: footwear shoppers who would be encouraged to try a new footwear brand if recommended by friends/family, by generation, 2024
    • Graph 42: footwear shoppers who would be encouraged to try a new brand if it offers sustainable footwear (eg made from recycled materials), by generation, 2024
    • Attitudes to footwear purchasing
    • Graph 43: “Do the following statements about footwear apply to you?”, 2024
    • Graph 44: footwear buyers who tend to buy from the same footwear brands each time, by generation, 2023 and 2024
    • Graph 45: “In-store advice is important to me when buying footwear.”, 2024
    • Graph 46: “I buy footwear even if I don’t have a specific need to (eg for a treat)”, by generation, 2024
  4. Retailer Activity

    • Leading specialists
    • Market share
    • Graph 47: leading footwear retailers market share of all footwear retail sales (excluding VAT), 2022
    • Advertising and marketing activity
    • Graph 48: total above-the-line, online display and direct mail advertising expenditure on footwear, 2019-23
    • Graph 49: total above-the-line, online display and direct mail advertising expenditure on footwear, by media type, 2022 and 2023
    • Launch activity and innovation
  5. Appendix

    • Supplementary data – leading retailers
    • Market forecast data and methodology
    • Report scope and definitions
    • Methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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