2022
9
UK Footwear Retailing Market Report 2022
2022-07-08T04:04:07+01:00
OX1121103
2195
152782
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Report
en_GB
“The footwear market has faced pent-up demand, as consumer routines become normalised and the high street reopens. Value for money will be a key focus for consumers as the cost-of-living…

UK Footwear Retailing Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Footwear Retailing Market Report identifies consumers’ footwear shopping behaviours, the share of online and in-store sales, and future innovations within the footwear market. This report covers the UK footwear market size, market forecast, market segmentation and footwear industry trends for the UK market.

 

Frequently Asked Market Research Questions in the Footwear Market

Is the footwear market growing?

Despite inflation in the selling price of footwear products, the UK footwear market experienced a period of replenished growth due to pent-up demand following the emergence from the COVID-19 pandemic. Sustainability is becoming a priority for consumers when making footwear purchases. Footwear brands are using this trend as a growth opportunity within the footwear market by incorporating sustainability benefits into their product development and packaging.

What is the UK footwear market size?

Mintel predicts that the UK footwear market size is expected to remain positive through to 2027, growing by 9% between 2022 and 2027 to reach £12,277.9 million.

Who dominates the UK footwear market share?

Footwear specialists have begun to claw back share after a suffering 2020 saw their footwear market share falter. Mintel estimates that footwear specialists have 34% share of the UK footwear market. Brands such as Schuh are opening new distribution centres to help fuel growth, and Clarks have expanded to become available through Deichmann and M&S.

 

UK Footwear Market – Current Landscape 

Post-pandemic, the UK footwear market experienced a period of growth motivated by pent-up demand. Athleisure and trainer brands enjoyed the surge in homeworking and casual ‘loungewear’ that became a COVID-19 staple, and has continued into 2022. Trainers have replaced the formal-styled footwear such as heels or formal menswear shoes, as offices become less formal, and fashion enjoys more casual trends.

Even after restrictions were lifted and stores reopened, online retail sales remain the most popular choice for purchasing footwear, putting pressure on physical stores to increase footfall. Interestingly, this is also the case regarding children’s footwear despite children requiring more frequent size checks.

 

UK Footwear Market – Market Share and Key Statistics

The cost-of-living crisis will impact the future footwear market growth as consumers will be reluctant to make new footwear purchases as their budgets are squeezed. This could strengthen footwear market share for smaller brands and fashion retailers since they offer consumers the option to trade down by offering value for money styles, much to the detriment of bigger-named brands.

Sustainability is becoming a leading priority for consumers when making fashion and footwear purchases. People expect footwear brands to lead the way when it comes to sustainability initiatives, cutting out the need to research or read between the lines when it comes to purchasing.

UK footwear market consumer behaviours

  • 72% of consumers who purchased children’s footwear did so via online channels.
  • 81% of consumers prefer to purchase footwear from retailers/brands that they’ve bought from before.
  • 34% of UK adults would be interested in footwear made from sustainable materials.
  • 17% of UK adults would be interested in trying on footwear virtually (e.g. Virtual/Augmented Reality).

 

Future Trends in the UK Footwear Market

The rising interest in gamification in fashion presents an opportunity for the UK footwear market to enter into the online space by connecting with consumers in a new, playful way that enables consumers to discover different footwear products. Several mainstream retailers in the UK footwear market have entered into the virtual world by making virtual trainers and shoes, and an increasing number of brands have entered into the Metaverse, via online gaming channel Roblox.

Read on to discover more about the UK Footwear Market Report 2022, read our UK Clothing Retailing Market Report 2022, or take a look at our other Footwear Market Research.

 

Quickly Understand

  • To identify popular styles of footwear in each sub-category.
  • To establish which retailers and channels are used to purchase footwear.
  • Understand what would encourage shoppers to buy footwear online or in-store.
  • Identify interest in innovations within the UK footwear market.
  • Consumer behaviour around shopping for footwear, including preferences, habitual shopping and changing attitudes.
  • Explores the footwear market share and UK footwear market size.

 

Leading Footwear Brands

Products: All footwear, including trainers. Excluding specialist performance shoes (e.g. football boots, ballet shoes etc.)

Brands:  Clarks, Kurt Geiger, Office, Footasylum, Nike, Schuh, Sketchers, Shoe Zone, Foot Locker, {avers (Dune), Deichmann Shoes, Beaconsfield Footwear, Russell & Bromley, LK Bennett, Sole Trader (Twinmar Ltd), Clinkard Group, Lloyd Shoe Co, Courtesy Shoes, Rieker, Foot Shop, Primark, Sports Direct, Amazon, JD Sports, Next, Clarks, M&S, Tesco, Asda, New Look, John Lewis, eBay, Sainsbury’s, ASOS, Schuh, Discounter, House of Fraser, Debenhams, Independent Retailer.

 

Expert Analysis from a Specialist in the Field

This report, written by Fiona McDonald, a leading analyst in the Retail sector, delivers in-depth commentary and analysis to highlight current trends in the UK footwear market and add expert context to the numbers.

The footwear market has faced pent-up demand, as consumer routines become normalised and the high street reopens. Value for money will be a key focus for consumers as the cost-of-living squeeze begins to take hold; big-name brands will need to further prove durability and quality as many consumers look to trade down, coupled with an increase in clothing retailers bolstering their footwear offerings to compete with specialist stores. Sustainability also remains a driving force, with consumers looking to brands to lead the way when it comes to sustainable choices.”

Fiona McDonald
Retail Analyst

 

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Market context
    • Products covered in this Report
  2. Executive Summary

    • The five-year outlook for footwear
      • Figure 1: Category outlook, 2022-27
    • The market
    • Market size and forecast
      • Figure 2: Market forecast for footwear, 2017-27
    • Footwear purchasing begins to recover
      • Figure 3: Items consumers purchased for themselves, 2021 and 2022
    • Advertising spend exceeds 2019 levels
      • Figure 4: Total above-the-line, online display and direct mail advertising expenditure on footwear, 2018-21
    • Companies and brands
    • Signs of recovery for specialists in 2021
      • Figure 5: Leading footwear specialists’ estimated revenues, 2017-21
    • The consumer
    • Gradual return of footwear spending
      • Figure 6: Number of people who have purchased footwear across categories, 2020-22
    • Consumers stepping back into stores, but online still leads the way
      • Figure 7: Channels used to purchase footwear, 2021 and 2022
    • Shoppers go in-store for easier returns, and online for a wider selection
      • Figure 8: Reasons for choosing in-store or online shopping for footwear, 2022
    • Price and loyalty at the forefront of footwear purchasing
      • Figure 9: Attitudes when shopping for footwear, 2022
    • Stepping sustainably
      • Figure 10: Interest in footwear innovations, 2022
  3. Issues and Insights

    • The cost-of-living squeeze on the footwear market
    • Opportunities for growth within the footwear market
    • Delivering footwear sustainably
    • Gamification and the online creative space
  4. Market Size and Performance

    • Strong recovery for the footwear market in 2021
      • Figure 11: Estimated market size for the footwear sector, 2017-22
    • Continuation of heightened online usage, as retailers get creative
  5. Market Forecast

    • Five-year outlook for footwear
      • Figure 12: Category outlook, 2022-27
    • Growth hindered by economic worries
      • Figure 13: Market forecast for footwear, 2017-27
      • Figure 14: Consumer spending on footwear, 2017-27
    • Share of men’s, women’s and children’s footwear
      • Figure 15: UK footwear sales market value and percentage share, by segment, 2017-21
      • Figure 16: UK footwear sales percentage share, by segment, 2019-21
    • Learnings from the last income squeeze
    • Market drivers and assumptions
      • Figure 17: Key economic drivers, 2016-26
    • Forecast methodology
  6. Channels to Market

    • Footwear specialists maintain their share, while online grows
      • Figure 18: Estimated distribution of spending on footwear, by type of retailer, 2017-21
      • Figure 19: Estimated distribution of spending on footwear, by type of retailer, 2017-21
    • Online remains key area for footwear
      • Figure 20: Estimated online sales of footwear, 2017-21
  7. Market Drivers

    • Footwear purchasing begins to recover
      • Figure 21: Items consumers purchased for themselves, 2021 and 2022
    • Trainers remain the most preferred sportswear purchase
      • Figure 22: Types of sports goods purchased in the last 12 months, 2022
    • CPIH for footwear experiences deflation
      • Figure 23: Annual changes in CPIH for footwear (including repairs), 2001-21
    • The conflict in Ukraine will hurt the UK economy
    • GDP reached pre-pandemic levels in November 2021…
    • …but the post-COVID-19 bounce-back will be followed by a period of slower growth
    • Employment has held up better than expected
    • Inflation is the key concern for 2022 for consumers, brands and the economy
    • Consumers’ financial wellbeing has slipped from its recent high point…
      • Figure 24: Household financial wellbeing index, 2016-22
    • …and concerns over inflation are coming to the fore
  8. Launch Activity and Innovation

    • Metaverse
    • Skechers enters the metaverse with Decentraland lease
    • Clarks makes its first entrance into the metaverse via Roblox
    • New product launches
    • Dune founder launches sustainable brand Lerins
      • Figure 25: Lerins footwear collection, May 2022
    • Lululemon launches first ever shoe collection
    • Partnerships and collaborations
    • Marni partners with Veja for exclusive shoe designs
      • Figure 26: Marni and Veja collection, 2022
    • Millie Court teams up with Ego to launch Spring 2022 collection
    • Manolo Blahnik partners with Birkenstock for day-to-night collection
    • eBay to launch trainer pop-up at Morley’s Shoreditch
    • Technology and the customer experience
    • Schuh launches customer loyalty programme in brand first
    • TOMS reveals ecommerce refresh to boost customer loyalty
    • Steps towards sustainability
    • Athletic footwear start-up Hylo announces £2.5 million investment in expansion plans
    • Pip & Henry receives grant to design eco-friendly expandable shoe for children
    • Manchester Metropolitan University and Vivobarefoot partner to revolutionise sustainable footwear
    • Dr Martens partners with Depop to pilot boot resale programme
    • Children’s rental platform Bundlee expands into footwear
    • Clarks partners with children’s resale marketplace Dotte
  9. Advertising and Marketing Activity

    • 2021 advertising spend exceeds 2019 levels
      • Figure 27: Total above-the-line, online display and direct mail advertising expenditure on footwear, 2018-21
    • Advertising spend by product category: continued fall in shoes and boots ad expenditure
      • Figure 28: Total above-the-line, online display and direct mail advertising expenditure on footwear, by product category, 2018-21
    • Digital remains the dominant area of advertising spend
      • Figure 29: Total above-the-line, online display and direct mail advertising expenditure on footwear, by media type, 2020 and 2021
    • adidas the biggest advertising spender
      • Figure 30: Total recorded above-the-line, online display and direct mail total advertising expenditure on footwear, by leading advertisers, 2018-21
    • Digital and TV advertising most popular forms of advertising for footwear specialists
      • Figure 31: Leading advertisers’ total recorded above-the-line, online display and direct mail total advertising expenditure on footwear, by media type, 2021
    • Latest campaigns
    • TOMS launches new campaign with agency Screenshot to appeal to Gen Z consumers
      • Figure 32: TOMS “Good on the Ground” campaign, 2021
    • Hunter steps into the future with PLAY campaign
    • Clarks features footballer Raheem Sterling as its latest ambassador
    • Nielsen Ad Intel coverage
  10. Leading Footwear Specialists

    • Footwear specialists continue to struggle in 2021
      • Figure 33: Leading footwear specialists’ estimated revenues, 2017-21
    • Specialists’ operating profit
      • Figure 34: Leading footwear specialists’ UK operating profits, 2017-20
    • Leading specialist outlet numbers
      • Figure 35: Leading footwear specialists’ outlet numbers, 2017-21
    • Specialist sales per outlet
      • Figure 36: Leading footwear specialists’ estimated UK sales per outlet, 2017-21
  11. Market Share

      • Figure 37: Estimated market shares for top 10 retailers of footwear, by value, 2019-21
      • Figure 38: Estimated market shares for top 10 footwear retailers, by value, 2017-21
  12. Types of Footwear Purchased

    • Gradual return of footwear spending
      • Figure 39: Number of people who have purchased footwear across categories, 2020-22
    • Women’s casual styles most popular
      • Figure 40: Number of people who have purchased women’s footwear, 2020-22
    • Men’s footwear purchasing remains level
      • Figure 41: Number of people who have purchased men’s footwear, 2020-22
  13. Types of Children’s Footwear Purchased

    • Number of people purchasing children’s footwear recovers
      • Figure 42: Number of people who have purchased children’s footwear, 2020-22
    • Even split between men and women when it comes to purchasing children’s footwear
      • Figure 43: Styles of children’s footwear purchased, by gender of purchaser, 2022
  14. Channels and Retailers Used

    • Online still leads the way, but in-store footwear shopping makes a return
      • Figure 44: Channels used to purchase footwear, 2021 and 2022
      • Figure 45: Types of footwear purchased, by channel used, 2022
    • More young people purchasing via smartphones
      • Figure 46: Channels used to purchase footwear, by age, 2022
    • Primark overtakes Amazon as the most popular footwear retailer
      • Figure 47: Retailers footwear has been purchased from, 2020-22
    • Most footwear shoppers turn to clothing stores, while supermarkets show growth
      • Figure 48: Types of retailer footwear was purchased from, 2020-22
    • Shoppers go in-store for easier returns, and online for a wider selection
      • Figure 49: Reasons for choosing in-store or online shopping for footwear, 2022
  15. Attitudes towards Footwear Purchasing

    • Price and loyalty at the forefront of footwear purchasing
      • Figure 50: Attitudes when shopping for footwear, 2022
  16. Interest in Footwear Innovations

    • Stepping sustainably
      • Figure 51: Interest in footwear innovations, 2022
    • Try before you buy, and buy before you pay
    • Gen Z interested in tech try-ons
  17. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  18. Appendix – Forecast Methodology

    • Market forecast and prediction intervals
      • Figure 52: Best- and worst-case forecast for consumer spending on footwear, 2022-27
    • Market drivers and assumptions
    • Forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

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Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

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Data

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*databooks not available with UK B2B Industry reports.

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