Mintel explores the latest trends in fragrances in the UK beauty and personal care market in this comprehensive market report. Mintel’s UK Fragrance Trends in BPC Market Report 2023 is packed with consumer-led market intelligence, opportunities for growth, and consumer preferences and habits in fragrance and personal care.
Below, we’ve handpicked the key insights analysed in the full report and summarized the core topics.
There are opportunities to reimagine scent profiles, in alignment with consumer preferences in both scented personal care and fragrance. Fresh scents are preferred in both fragrance and scented personal care, highlighting opportunities to prove the ‘freshness’ of products by formulating with ingredients that are known from food and drink.
Whilst a desire for scents that promote nostalgia could be location-related, nostalgia can mean different things to different people. Brands that have scents which were once popular and have since been discontinued can bring these products back in a small quantities in order to drive hype with limited edition relaunches.
Purchase the full report for more analysis of the fragrance trends shaping the future of BPC, and expert recommendations for how brands can capitalise on these trends to secure future growth. Readers of this report may also be interested in Mintel’s A Year of Innovation in the Fragrances Market 2023.
This report, written by Maddie Malone, a leading Beauty and Personal Care analyst, delivers in-depth commentary and analysis to highlight current trends in the UK fragrance and scented personal care market and add expert context to the numbers.
Inject newness into fragrance and scented personal care by flexing format innovation and shaking up scent profiles.
Maddie Malone
Beauty and Personal Care Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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