This Market Dynamics report features market data extracted from Mintel’s UK Fragrances Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the UK perfumes and fragrances market. The full UK report is available to purchase here.
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MARKET DYNAMICS
- Market size
- Wellness and social media drive fragrance growth
- Graph 1: retail value sales of fragrances, 2021-25
- Market forecast
- Forecast – a note on US trade disruption
- The impact of US trade disruption for the fragrances market
- The fragrance bubble is about to burst
- Graph 2: market size and forecast for fragrances, 2019-30
- Fragrance remains a priority, despite slower growth
- Graph 3: BPC spending priorities, 2025
- Find a balance between accessibility and premiumisation, as well as a balance between trend-led NPD and authenticity
- Market segmentation
- Prestige remains the go-to for most consumers
- Unisex fragrances continue to outperform
- Channels to market
- Online-only retailers are gaining traction
- Leverage sampling to further drive online sales
- The Essence Vault captures holiday shoppers
- Graph 4: select ‘dupe’ fragrance retailers, total spend, 2023-25
- Dupe brands need to differentiate
- Graph 5: select ‘dupe’ fragrance retailers, average customer total spend vs average spend per transaction, 2024-25
- Provide in-store exclusives to compete with online
- The rise of premium retail experiences
- Fragrance specialists need better year-long momentum
- Graph 6: select fragrance retailers, total spend, 2023-25
- Turn loyalists into higher-value shoppers
- Graph 7: select fragrance retailers, average customer total spend vs average spend per transaction, 2024-25
- Discounters lose fragrance momentum
- Market share
- Coty still leads in fine fragrance
- Fine fragrance faces challenges
- Market drivers
- Slowing wage growth and rising prices will impact spending
- Graph 8: CPI inflation rate and total pay growth rate, 2021-25
- Cater to teens with playful scents and packaging
- Address sensitive skin needs
- Encourage self-gifting to unlock new purchase occasions
- Graph 9: types of beauty/grooming products purchased as a gift in the last 12 months, 2025
- Pay attention to social media trends
- Scented laundry care could threaten usage
- Cross-category freshness desires can spark format innovation
- Graph 10: scent priorities in soap, bath or shower, and hand, body or footcare products, 2025
- Use biotech when navigating supply chain issues
- Keep fragrance marketing ‘real’ in an AI era
- De-risk digital fragrance discovery
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WHAT CONSUMERS WANT AND WHY
- Usage of gendered fragrances
- Gendered fragrance preferences remain prevalent
- Graph 11: types of fragrances used, gendered vs unisex, 2024 and 2025
- Purchase of and interest in dupes
- Dupe curiosity is converting into strong sales
- Reframe value to win over male dupe buyers
- Dupe purchase drivers
- Dupe buyers are seeking replicas
- Graph 12: fragrance dupe purchase drivers, 2025
- Perceptions of ‘long-lasting’ fragrances
- Trial sets can boost perceptions of performance
- Fragrance usage behaviours
- Brands are leaning into alcohol-free
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INNOVATION AND MARKETING TRENDS
- Launch activity and innovation
- Unisex positioning can widen the target audience
- Graph 13: fragrance launches, by sub-category, 2021-25
- Improve accessibility in fragrance packaging
- Local British scents could win over fragrance users
- Advertising and marketing activity
- Heritage brands trying to capture a new generation
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APPENDIX
- Supplementary data
- Population estimates
- Market forecast data and methodology
- Market size and forecast: at constant and current prices
- Forecast methodology
- Report scope and definitions
- Market definition
- Abbreviations and terms
- Consumer research methodology
- Nielsen Ad Intel coverage
- Snoop SpendMapper methodology
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
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