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- UK Free-From Foods Market Report 2022
UK Free-From Foods Market Report 2022
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The UK Free-From Foods Market Report identifies consumers’ attitudes towards free-from foods, the impact of the cost-of-living crisis and future innovations in the free-from foods market. This report covers the free-from food market size, market forecast, market segmentation and industry trends for the UK free-from food market.
The COVID-19 outbreak gave the free-from food market a boost in 2020, a pattern seen across various food and drink retail markets. However, the rising cost of living presents a challenge for the free-from food market in 2022. As many consumers rein in spending, including on groceries, free-from products will face growing scrutiny. Half of UK consumers say they cut back on free-from products when money is tight.
Across the free-from food market, products that taste better and are more nutritional than standard equivalents are the top enticements that would win over non-users. However, that only around a fifth of non-users would be won over by this in each category poses a significant challenge for the free-from food market, indicating a key hurdle by catering primarily to allergy sufferers instead of expanding the user base.
As the income squeeze eases, environmentalism will regain focus, seeing dairy substitutes regain momentum. Product development will play a role in the dynamism of growth in the free-from food market size.
The dairy-free sector has an opportunity to increase its free-from foods market share as consumers continue to look for ways to reduce their environmental impact. The dairy-free sector can tap into these current free-from industry trends by providing easy-to-understand and tangible explanations of how dairy-free products can help consumers reduce their environmental footprint.
Read on to discover more details or take a look at all of our UK Food Market Research.
Products: Gluten-free, wheat-free and dairy-free products.
Brands: Alpro (Danone, This is Not Milk), Oatly, Lactofree (Arla), Nairn’s, Dr Schär, Nakd, Genius, Warburtons, Violife, The Coconut Collaborative, MOMA Foods, Bute Island Foods, Britvic, Aldi (Plant Menu), Sainsbury’s (Plant Pioneers), Tesco, M&S, Asda, Yoplait, Lilk, Meadow Foods, Dug, Sharoham Park, Wunda, Flora, Bel UK (Babybel, Nurishh), Boursin, Mondelēz (Philadelphia), Sheese, Holland & Barrett, White Rabbit, One Planet.
This report, written by Angharad Goode, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
“As concerns about inflation and the rising cost of living intensify, free-from products face growing pressure to justify their presence in consumers’ shopping baskets. Messaging around the environment remains a key one for operators even amidst these pressures given the long term expected greater emphasis on this area.”
Angharad Goode
Research Analyst
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