2023
9
UK Fruit Juice, Juice Drinks and Smoothies Market Report 2023
2023-03-04T03:03:48+00:00
OX1154825
2195
161097
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Report
en_GB
“The cost-of-living crisis has taken its toll on the market, making it timely to address concerns over fruit juice/smoothies made from concentrate by demystifying the processes involved and raising awareness…

UK Fruit Juice, Juice Drinks and Smoothies Market Report 2023

£ 2,195 (Excl.Tax)

Description

Understand the current trends and challenges in the UK fruit juice and smoothie industry. Mintel’s in-depth market report features the information you need to grow your business. You’ll receive valuable insights into fruit juice market size, consumer behaviours and attitudes, and a comprehensive analysis of what’s next for the sector. Read on to discover more insights from our juice and smoothies industry report.

Fruit Juice Market – Current Landscape

The juice and smoothies industry has faced a number of challenges in the past year. The cost-of-living crisis has created pressures on real incomes that have taken their toll on the fruit juice market. Furthermore, concerns regarding both sustainability and sugar content continue to hamper the market. With the income squeeze set to continue, consumers are likely to keep cutting back on discretionary spending. However, there are opportunities for growth if brands are able to engage with consumers about their environmental and health concerns. 

Fruit Juice Market –  Consumer Trends and Challenges

Concerns over ingredients’ food miles are only likely to grow as urgency over climate change and planetary health ramps ever upwards, and especially once the cost-of-living crisis abates and consumers can again give more priority to sustainability in their purchase considerations. 

  • Fruit juice consumer behaviour: Intensifying pressures on real incomes have taken their toll on the market, with 72% of buyers having taken at least one measure to try to save money on fruit juice, juice drinks and smoothies in the three months to November 2022.
  • Fruit juice and smoothies consumer insight: The food miles of fruit juice/juice drinks/smoothies made with tropical fruit are a concern for 44% of category users.
  • Juice and smoothies market challenges: 38% of fruit juice/smoothie drinkers think that those made from concentrate have had their nutritional credentials compromised.
  • Juice market opportunities: A third of UK adults expressed an interest in fruit juices or smoothies made with 100% British ingredients.

Fruit Juice and Smoothies – Opportunities for Growth

Celebrating fruit grown in the UK can address concerns over food miles. Exploring recipes which celebrate native ingredients – and spotlighting the correlation between low food miles and sustainability – offers real potential to tap into this concern and win over eco-conscious consumers. Combining this with narratives around support for British farmers will provide a compelling human angle and further boost products’ ethical credentials.

Read on the discover more about the Fruit Juice, Juice Drinks and Smoothies Market Report, learn about upcoming trends in the industry with our Future of Juice Global Market Report, or take a look at our other Drinks Market Research.

Quickly Understand

  • The impact of the cost-of-living crisis on the fruit juice, juice drinks and smoothies market.
  • The outlook for the market in the re-emergence from the income squeeze and recovery up to 2027.
  • The latest NPD trends and opportunities for future development.
  • Fruit juice, juice drinks and smoothie usage, and how purchasing behaviour has been affected by the need to save money.
  • Consumers’ behaviours and attitudes towards fruit juice, juice drinks and smoothies, including towards fruit juice/smoothies made from concentrate, ingredients’ food miles and routes to lower sugar content.

Products and UK Juice Brands Covered in this Report

Products: Fruit Juice (Made of 100% pure fruit juice), Juice Drinks (Less than 100% fruit juice and have added ingredients, mainly water but these can also include sweeteners, flavourings, colourings and/or vitamins), RTD Versions of Concentrated Squashes, Smoothies (a drink that is made with pure crushed fruit, but which may include a small amount of other ingredients such as fruit juice or purée, yogurt, milk, soymilk or added water), Coconut Water.

Brands: Innocent, Tropicana, Rubicon, Vita Coco, Copella, Ocean Spray, Juice Burst, Cawston Press, Oasis, Capri-Sun, Robinsons, Ribena, Vimto, Naked.

Expert Analysis from a Specialist in the UK Drinks Market

This report, written by Emma Clifford, a leading senior analyst in the food and drinks industry, delivers in-depth commentary and analysis to highlight current trends in the UK fruit juice market and add expert context to the numbers.

The cost-of-living crisis has taken its toll on the market, making it timely to address concerns over fruit juice/smoothies made from concentrate by demystifying the processes involved and raising awareness of the sustainability benefits. Meanwhile, celebrating native ingredients – and spotlighting the correlation between low food miles and sustainability – will tap into concerns in this area.

Emma Clifford

 

Emma Clifford
Associate Director – Food & Drink Research

 

 

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Products covered in this Report
  2. Executive Summary

    • The five-year outlook for fruit juice, juice drinks and smoothies
      • Figure 1: Category outlook, 2023-27
    • The market
    • Market size and forecast
      • Figure 2: Market size for fruit juice, juice drinks and smoothies, 2017-27
    • Rising costs drive up fruit juice/juice drinks/smoothies prices
    • Most buyers have tried to save money on fruit juices/juice drinks/smoothies
    • Few fruit juice, juice drinks and smoothie users think the DRS will change their purchasing habits
    • Companies and brands
    • Tropicana and Innocent decline in fruit juice, while Vita Coco and Rubicon grow
      • Figure 3: UK retail value sales of leading brands in the fruit juice market, 2019/20-2021/22
    • Launches look to broaden usage beyond breakfast; NPD continues to mine added health benefits
    • Adspend on track to fall back in 2022
    • The consumer
    • Usage falls back in 2022
      • Figure 4: Usage of fruit juice, juice drinks, smoothies and coconut water, 2020-22
    • Scope to bolster morning usage of juice drinks and evening/night-time usage of fruit juice/smoothies
      • Figure 5: When fruit juice, juice drinks and smoothies are typically drunk, 2022
    • Food miles of tropical fruit are a concern; explore concentrated fruit juice to be diluted at home
      • Figure 6: Behaviours related to fruit juice, juice drinks and smoothies, 2022
    • Demystify the process of concentration; celebrate naturally lower-sugar ingredients
      • Figure 7: Attitudes towards fruit juice, juice drinks and smoothies, 2022
  3. Issues and Insights

    • Demystify the process of concentration and raise awareness of its benefits
    • Celebrating fruit grown in the UK can address concerns over food miles…
    • …while products using tropical fruit will need to assuage these concerns
    • Exploring sophisticated and non-sweet flavours appeal can bolster evening/night-time occasions
  4. Market Size and Performance

    • Post-COVID rebound fuels growth in 2021
    • Income squeeze dampens demand in 2022
      • Figure 8: Market size for fruit juice, juice drinks and smoothies, 2017-22
  5. Market Forecast

    • The five-year outlook for fruit juice, juice drinks and smoothies
      • Figure 9: Category outlook, 2023-27
    • The rate of volume decline is set to edge up in 2023
      • Figure 10: Market value forecast for fruit juice, juice drinks and smoothies, 2017-27
    • Volumes to return to growth in 2025
      • Figure 11: Market volume forecast for fruit juice, juice drinks and smoothies, 2017-27
    • Learnings from the last income squeeze
    • Forecast methodology
  6. Market Segmentation

    • Juice drinks benefit from hot summer and increase in out-of-home occasions in 2022
    • Fruit juice is hard hit by tighter finances in 2022
    • Smoothies’ momentum ebbs
      • Figure 12: UK sales of fruit juice, juice drinks and smoothies, by segment, by value and volume, 2017-22
  7. Market Drivers

    • Rising costs drive up fruit juice/juice drinks/smoothies prices
      • Figure 13: CPI annual rate, fruit and vegetable juices versus food and non-alcoholic beverages, 2019-22
    • Inflation is the key concern for consumers and brands…
    • …and despite government support, energy prices are still a major concern
    • Rising interest rates mean that the pressure will move up to middle- and higher-income households
    • High inflation and rising interest rates will compound the impact of the slowing recovery
    • Consumer spending power will be curbed
    • Unemployment is at a near-50-year low
    • Consumers’ financial wellbeing has fallen from the highs of 2021…
      • Figure 14: Household financial wellbeing index, 2009-22
    • …and most people are feeling the effects of price rises
    • Most buyers have tried to save money on fruit juices/juice drinks/smoothies
      • Figure 15: Changes to behaviour to save money on fruit juice/juice drinks/smoothies, 2022
    • HFSS food and drink store location restrictions come into place in 2022
    • New rules on the advertising of HFSS food and drink delayed to 2025
    • Consumer interest in healthy eating ebbs
    • Contaminants study could put people off recycled PET
    • Plastic packaging tax comes into effect
    • Requirements for attached caps see various brands redesign their bottles
    • Scotland’s DRS to be implemented in 2023
    • England, Wales and Northern Ireland all plan to introduce DRS
    • Fears grow of a ‘chaotic’ DRS rollout across the different UK nations
    • Few fruit juice, juice drinks and smoothie users think the DRS will change their purchasing habits
      • Figure 16: Attitudes towards a deposit return scheme, 2022
  8. Market Share

    • Tropicana and Innocent declined in both value and volume
    • Vita Coco and Rubicon grow share
      • Figure 17: UK retail sales of leading brands in the fruit juice market, by value and volume, 2019/20-2021/22
    • Oasis’s market share continues to grow in fruit drinks
    • Capri-Sun’s volume decline accelerates in 2021/22
    • Robinsons and Ribena’s performance is stagnant and not improving
      • Figure 18: UK retail sales of leading brands in the juice drinks market, by value and volume, 2019/20-2021/22
    • Innocent loses value share in smoothies in 2021/22
      • Figure 19: UK retail sales of leading brands in the smoothies market, by value and volume, 2019/20-2021/22
  9. Launch Activity and Innovation

    • Own-label gained share of launches in 2022
      • Figure 20: Branded vs. private labels’ share of launches in the fruit juice, juice drinks and smoothies market, 2018-22
      • Figure 21: Private-label fruit juice/juice drink launches, 2022
      • Figure 22: Share of launches in the fruit juice, juice drinks and smoothies market, by company, 2018-22
    • Launches look to broaden fruit juice and juice drinks’ usage beyond breakfast
    • Cocktail-inspired juice drinks and mixers attract more launches
      • Figure 23: Cocktail-inspired juice drinks and mixers, UK, 2022
    • New launches look to position fruit juice for use throughout the day…
      • Figure 24: Fruit juice launches aimed as meal accompaniments and treats, 2022
    • …and as a treat
    • New launches continue to mine added health benefits
    • Immune claims still lead functional claims in new launches
      • Figure 25: Share of launches in the fruit juice, juice drinks and smoothies market with selected functional and minus claims, 2018-22
    • Digestive claim rises to 4% of launches
      • Figure 26: Fruit juice and juice drinks launches with a better-for-you positioning, 2022
    • Waterbomb launches What A Juice Light range
    • Tropicana offers Fuel for Thought
      • Figure 27: Fruit juice and juice drinks launches with a focus on lower-calorie positioning and focus, 2022
    • Environmentally friendly packaging claims continued to rise in 2022
      • Figure 28: Share of launches in the fruit juice, juice drinks and smoothies market with a sustainability claim, 2018-22
    • Tropicana and Morrisons highlight green credentials of cartons
      • Figure 29: Tropicana and Morrisons fruit juice call out carbon footprint of carton packaging, 2022
    • Innocent and Waterbomb go carbon-neutral and -negative
      • Figure 30: Fruit juice and juice drinks launches with sustainable product callouts, 2022
    • Fruit juice shots saw an uptick in launches in 2022, including in bigger bottles
      • Figure 31: Morrisons Nourish fruit juice multiple shots packaging, 2022
  10. Advertising and Marketing Activity

    • Adspend on track to fall back in 2022
      • Figure 32: Total above-the-line, online display and direct mail advertising expenditure on fruit juice, juice drinks and smoothies, 2019-22
      • Figure 33: Total above-the-line, online display and direct mail advertising expenditure on fruit juice, juice drinks and smoothies, by advertiser, 2019-22
    • Oasis returns to playfully poke fun at advertising
    • Innocent champions rewilding, sees 2021 ad banned
    • Tropicana supports expanded Sensations range
    • Vita Coco’s ‘Impossible to Hate’ campaign spotlights benefits
    • Rubicon promotes its adventurous side
    • Ribena ‘Chin Up’ ad celebrates awkward moments
    • Nielsen Ad Intel coverage
  11. Brand Research

    • Brand map
      • Figure 34: Attitudes towards and usage of selected brands, 2023
    • Key brand metrics
      • Figure 35: Key metrics for selected brands, 2023
    • Brand attitudes: Tropicana and Innocent lead on quality associations
      • Figure 36: Attitudes, by brand, 2023
    • Brand personality: Innocent has the strongest ethical image
      • Figure 37: Brand personality – macro image, 2023
    • Tropicana is seen as the most traditional brand
      • Figure 38: Brand personality – micro image, 2023
    • Tropicana leads on usage and trust
    • Naked improves awareness, but lags behind on trust
    • Capri-Sun scores well on accessibility and fun
    • Innocent’s ethical image remains strong
    • Oasis lacks differentiation
  12. Usage of Fruit Juice, Juice Drinks and Smoothies

    • Usage falls back in 2022
      • Figure 39: Usage of fruit juice, juice drinks, smoothies and coconut water, 2020-22
    • Usage is highest among the younger generation and parents…
    • …and those with less healthy finances
      • Figure 40: Frequency of drinking fruit juice, juice drinks, smoothies and coconut water, 2022
    • Competition from homemade fruit juice/smoothies drops back in 2022
      • Figure 41: Drinking of fruit juices/smoothies made by respondent, 2021 and 2022
    • A fallback in use of freshly made fruit juice/smoothies in the on-trade
      • Figure 42: Drinking of fruit juice/smoothies freshly made in front of respondent, 2021 and 2022
  13. When Fruit Juice, Juice Drinks and Smoothies Are Typically Drunk

    • 100% fruit juice has a strong lead in breakfast usage
    • Juice drinks should play on hydration and lower sugar to capitalise more on this occasion
      • Figure 43: When fruit juice, juice drinks and smoothies are typically drunk, 2022
    • Meal replacement smoothies can capitalise on breakfast and lunch occasions
      • Figure 44: When fruit juice, juice drinks and smoothies are typically drunk, 2022
    • Scope to bolster the evening/night-time occasions
    • Sophisticated and non-sweet flavours appeal
    • Encourage use in sophisticated mixed drinks
    • Food pairings and relaxing proposition hold potential
  14. Behaviours Relating to Fruit Juice, Juice Drinks and Smoothies

    • Food miles of tropical fruit are a concern
      • Figure 45: Behaviours related to fruit juice, juice drinks and smoothies, 2022
    • British ingredients resonate
      • Figure 46: Food products mentioning food miles on-pack, 2022
    • Companies relying on exotic fruits need to work harder on sustainability
    • Exploring concentrated fruit juice to be diluted at home would be timely
      • Figure 47: Green Bag Organic Orange Juice Concentrate, Austria, 2021
      • Figure 48: Frozen concentrated juices, 2021-22
  15. Attitudes towards Fruit Juice, Juice Drinks and Smoothies

    • A need to demystify the process of concentration…
      • Figure 49: Attitudes towards fruit juice, juice drinks and smoothies, 2022
      • Figure 50: Raw Bean decaf, 2022
    • …and raise awareness of its sustainability benefits
    • Celebrate naturally lower-sugar ingredients
    • Widespread demand for more veg-heavy options
      • Figure 51: Moju Cold Pressed Green Edition Juice, 2021
    • Acceptance of the addition of water is positive news
  16. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  17. Appendix – Forecast Methodology

    • Market forecast and prediction intervals
      • Figure 52: Market size and forecast for total volume and value sales of fruit juice, juice drinks and smoothies, 2017-27
      • Figure 53: Market forecast and prediction intervals for total value sales of fruit juice, juice drinks and smoothies, 2022-27
      • Figure 54: Market forecast and prediction intervals for total volume sales of fruit juice, juice drinks and smoothies, 2022-27
    • Market drivers and assumptions
    • Forecast methodology
  18. Appendix – Market Share

      • Figure 55: UK retail sales of leading manufacturers in the fruit juice market, by value and volume, 2019/20-2021/22
      • Figure 56: UK retail sales of leading manufacturers in the juice drinks market, by value and volume, 2019/20-2021/22
      • Figure 57: UK retail sales of leading manufacturers in the juice drinks market, by value and volume, 2019/20-2021/22

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