The cost of living crisis has taken its toll on the market. 100% fruit juice and smoothies continued to feel the effect of the income squeeze in 2023, experiencing a 9% and 8% volume decline respectively. Juice drinks weathered this pressure better, being the only segment in the market to see volume growth in 2023. Future increases in disposable incomes stand to benefit the market to some extent, given how fruit juices, juice drinks and smoothies are typically discretionary purchases.
The inherent high sugar content in some fruit juices, smoothies and juice drinks putting these drinks under scrutiny and limiting usage is nothing new. However, this concern is expected to strengthen. Continuing to highlight the health benefits of juices will be a good way to offset sugar concerns moving forward.
Given consumer interest, fruit juices, juice drinks and smoothies can be positioned as more of a treat. Doing so stands to extend the category’s reach outside of morning occasions and into different dayparts. An elevated drinking experience also offers a means for them to tap into the sizeable alcohol moderation trend.
Purchase the full report for a complete analysis of the UK fruit juice, juice drinks and smoothie market, including market dynamics and consumer insights. Readers of this report may also be interested in Mintel’s The Future of Juice and Juice Drinks.
This report is written by Isabelle Shilling. Isabelle joined Mintel in 2021, in her current role she writes and produces reports which cover a variety of topics within the UK food and drink industry.
The income squeeze has continued to take its toll on the market in 2023 and 2024. Better-for-you attributes will be key in counteracting concerns about sugar.
Isabelle Shilling
Research Analyst
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