2022
9
UK Fruit Juice, Juice Drinks and Smoothies Market Report 2022
2022-02-26T03:05:58+00:00
OX1101309
2195
148297
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Report
en_GB
“With the ‘food as medicine’ concept gaining traction during the pandemic, functional benefits will be key to keeping fruit juice and smoothies on the menu during the income squeeze in…

UK Fruit Juice, Juice Drinks and Smoothies Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Fruit Juice, Juice Drinks and Smoothies report identifies consumer attitudes towards new product development, consumer habits around drinking juice, and market re-emergence in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the Fruit Juice, Juice Drinks and Smoothies market in the UK.

Click here to view our German market research about Fruit Juice, Juice Drinks and Smoothies 2022.

Current Market Landscape

Signalling huge potential for smoothies to take on a bigger role as delivering nutrition and break into new usage occasions, over half of under-35s would be interested in smoothies designed to be a meal replacement, as well as trying a juice cleanse/detox diet.

  • 66% of under-35s would be interested in smoothies designed to be a meal replacement.
  • 69% of under-35s are interested in trying a juice cleanse/detox diet.
  • 50% of consumers eat cereals more often, challenging traditional sweet treats as a snack choice.

Squeezed incomes and rising prices in the category are set to have a negative impact on usage frequency of fruit juice, juice drinks and smoothies, while also prompting trading down. Meanwhile, soft drinks which have a carved a role as low-cost mood-boosters, with CSDs standing out in this respect, will be more insulated from consumers’ economising habits within grocery shopping.

Future Market Trends in Fruit Juice, Juice Drinks and Smoothies

Concerns over sugar continue to be a threat to the market, especially given the heightened focus on nutrition and weight management arising from the pandemic. Looking to less sweet flavours is a promising way to address these, while also appealing on the grounds of taste preferences.

The increased interested in functional food and drink presents a major opportunity for this market, which can be harnessed more effectively by positioning these drinks as alternatives to daily vitamin and mineral supplements. A focus on emotional benefits, for example with drinks that forge associations with aiding concentration or relaxation, can also create compelling differentiation in the functional space.

Read on to discover more details or take a look at all of our UK Drinks market research.

Quickly understand

  • The impact of COVID-19 on the fruit juice, juice drinks and smoothies market.
  • The outlook for the market in the re-emergence from the pandemic and recovery up to 2026.
  • The latest new product development (NPD) trends.
  • Consumers’ habits around drinking fruit juice, juice drinks and smoothies.
  • Consumer behaviours and attitudes towards fruit juice, juice drinks and smoothies.

Covered in this report

Brands: PepsiCo (Tropicana, Copella, Naked), CCE (Innocent, Oasis, Capri-Sun), Purity Soft Drinks (Juice Burst), AG Barr (Rubicon), LRS (Ribena), Britvic (Robinsons), Nichols (Vimto), Vita Coco, Coca-Cola, Ocean Spray, Cawston Press, Don Simon, Happy Monkey, Ella’s Kitchen, What a Juice, Co-Op, Moju, Waitrose, Morrions, Flawsome!, Exalt Fire Starter, Suja Organic, WellBeSleep, Froosh, Supershot, BOL, Green Bag, QF.

Expert analysis from a specialist in the field

This report, written by Emma Clifford, a leading analyst in the Retail sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

With the ‘food as medicine’ concept gaining traction during the pandemic, functional benefits will be key to keeping fruit juice and smoothies on the menu during the income squeeze in 2022. Positioning these as supplement alternatives can boost usage frequency, while there is untapped potential for brands in this market to explore nutritionally complete smoothies as meal replacements.

Emma Clifford
Associate Director – Food and Drink Research

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • COVID-19: market context
    • Economic and other assumptions
    • Products covered in this Report
  2. Executive Summary

    • The five-year outlook for fruit juice, juice drinks and smoothies
      • Figure 1: Category outlook, 2022-26
    • The market
    • Market size and forecast
      • Figure 2: Market forecast for value sales of fruit juice, juice drinks and smoothies, 2016-26
    • Restrictions on volume promotions and ad ban on HFSS food and drink confirmed
    • Greater emphasis on health set to endure
    • DRS beset by further delays
    • Companies and brands
    • Tropicana declines in 2020/21; Vita Coco and Juice Burst are star performers
      • Figure 3: UK retail sales of leading brands in the fruit juice market, by value, 2018/19-2020/21
    • Functional claims feature on half of launches
    • Adspend slips further in 2021
    • The consumer
    • Usage is up across all segments
      • Figure 4: Usage of fruit juice, juice drinks, smoothies and coconut water, 2020 and 2021
    • One in five drink fruit juice daily
      • Figure 5: Frequency of drinking fruit juice, juice drinks, smoothies and coconut water, 2021
    • Nutritional benefits are key to driving usage; energy provision is also important
      • Figure 6: Reasons for drinking fruit juice, juice drinks and smoothies, 2021
    • Sustainability ranks low
      • Figure 7: Important factors when buying fruit juice, juice drinks and smoothies, 2021
    • Explore less sweet flavours and ingredients with relaxation associations
      • Figure 8: Interest in product concepts in fruit juice, juice drinks and smoothies, 2021
    • Big potential for the category to forge roles as meal replacements and supplements
      • Figure 9: Behaviours relating to fruit juice, juice drinks and smoothies, 2021
  3. Issues and Insights

    • Explore the role of fruit juices/smoothies as meal replacements
    • Look to less sweet flavours
    • Position fortified drinks as a daily supplement
    • Focus on concentration to bring a new angle to the energising space
  4. Market Size and Performance

    • The pandemic pushed annual volume decline up to 8% in 2020
    • Sales rebounded in 2021
      • Figure 10: Market size for fruit juice, juice drinks and smoothies, 2016-21
  5. Market Forecast

    • The five-year outlook for fruit juice, juice drinks and smoothies
      • Figure 11: Category outlook, 2022-26
    • Value sales expected to grow by a third over 2021-26
      • Figure 12: Market forecast for value sales of fruit juice, juice drinks and smoothies, 2016-26
    • Volume sales to remain below their pre-pandemic levels
      • Figure 13: Market forecast for volume sales of fruit juice, juice drinks and smoothies, 2016-26
    • Market drivers and assumptions
      • Figure 14: Key drivers affecting Mintel’s market forecast, 2015-26
    • Forecast methodology
  6. Market Segmentation

    • Juice drinks experienced the most severe decline in 2020
    • Smoothies make the strongest recovery in 2021
      • Figure 15: UK sales of fruit juice, juice drinks and smoothies, by segment, 2016-21
  7. Market Drivers

    • Restrictions on volume promotions and ad ban on HFSS food and drink confirmed
    • New legislation on calorie labelling in the on-trade
    • Greater emphasis on health set to endure…
    • …benefiting this market, although sugar will remain an issue
    • Alcohol moderation gains momentum
    • Promote juice products as alcohol alternatives to capitalise on this trend
    • Sustainability continues to rise up the consumer agenda
    • DRS beset by further delays
    • A need to promote the benefits of the DRS
    • Squeezed incomes threaten the market
    • Low brand loyalty puts the market at risk of trading down
    • Ageing population remains a challenge to the market
      • Figure 16: Trends in UK population, by age, 2016-21 and 2021-26
  8. Market Share

    • PepsiCo’s Tropicana and Copella brands decline in 2020/21
    • Vita Coco and Juice Burst are star performers
      • Figure 17: UK retail sales of leading brands in the fruit juice market, by value and volume, 2018/19-2020/21
    • Oasis takes the top spot in juice drinks
      • Figure 18: UK retail sales of leading brands in the juice drinks market, by value and volume, 2018/19-2020/21
    • Own-label steals share in smoothies
      • Figure 19: UK retail sales of leading brands in the smoothies market, by value and volume, 2018/19-2020/21
  9. Launch Activity and Innovation

    • Functional claims feature on half of launches
    • Own-label becomes more prominent in the functional space
      • Figure 20: Share of launches in the fruit juice, juice drinks and smoothies market with a functional claim, 2016-21
    • Immune health claims continue to rise
      • Figure 21: Share of launches in the fruit juice, juice drinks and smoothies market with a functional claim, by claim category, 2016-21
    • More launches focus on Vitamin D
      • Figure 22: Juice and juice shot launches with Vitamin D, UK, 2021
    • An uptick in gut health claims
      • Figure 23: Juice and smoothie launches with gut health claims, UK, 2021
    • Brands look to fibre for implied gut health benefits
      • Figure 24: High/added-fibre juice and smoothie launches, UK, 2021
    • More activity in reduced sugar claims
      • Figure 25: Share of launches in the fruit juice, juice drinks and smoothies market with a claim around sugar content, 2016-21
    • Innocent introduces two lower-sugar Super Smoothies
      • Figure 26: Reduced sugar smoothie launches, UK, 2021
    • Ongoing progress on sustainability
    • Recycled plastic packaging gains ground
      • Figure 27: Share of launches in the fruit juice, juice drinks and smoothies market with a sustainability claim, 2016-21
    • “Wonky fruit” brand Flawsome! hits the mainstream
      • Figure 28: Flawsome! products, UK, 2021
  10. Advertising and Marketing Activity

    • Adspend slips further in 2021
      • Figure 29: Total above-the-line, online display and direct mail advertising expenditure on fruit juice, juice drinks and smoothies, 2019-21
    • Tropicana Lean launch is supported with digital campaign
    • Innocent launches planet-focused Little Drinks, Big Dreams campaign
    • The campaign faced “greenwashing” accusations
    • Naked launches Be More Naked campaign
    • Vita Coco promotes competition to win a vintage campervan
    • Nielsen Ad Intel coverage
  11. Brand Research

    • Brand map
      • Figure 30: Attitudes towards and usage of selected brands, 2022
    • Key brand metrics
      • Figure 31: Key metrics for selected brands, 2022
    • Ribena and Tropicana lead awareness and usage
    • Vita Coco lags behind, but enjoys high usage frequency
    • Brand attitudes: Ribena wins on trust and value perceptions
      • Figure 32: Attitudes, by brand, 2022
    • Brand personality: Innocent successfully combines ethics with the fun factor
      • Figure 33: Brand personality – Macro image, 2022
    • Ribena has the most traditional and authentic image
      • Figure 34: Brand personality – Micro image, 2022
  12. Usage of Fruit Juice, Juice Drinks and Smoothies

    • Usage is up across all segments
      • Figure 35: Usage of fruit juice, juice drinks, smoothies and coconut water, 2020 and 2021
    • One in five drink fruit juice daily
    • Financially secure consumers are the most frequent drinkers
    • Hybrid working habits will benefit juice drinks and smoothies
      • Figure 36: Frequency of drinking fruit juice, juice drinks, smoothies and coconut water, 2021
  13. Reasons for Drinking Fruit Juice, Juice Drinks and Smoothies

    • Nutritional benefits are key to driving usage…
      • Figure 37: Reasons for drinking fruit juice, juice drinks and smoothies, 2021
    • …but the “treat factor” should not be overlooked
    • A focus on concentration can bring a new angle to the energising space
      • Figure 38: Juice and coconut water launches featuring caffeine, 2021
  14. Important Factors when Buying Fruit Juice, Juice Drinks and Smoothies

    • Sustainability ranks low
      • Figure 39: Important factors when buying fruit juice, juice drinks and smoothies, 2021
    • Demand for more clarity and comparability on sustainability
    • More importance placed on eco-friendly packaging
    • More focus should be put on sustainable ingredients
  15. Interest in Product Concepts

    • Explore less sweet flavours
      • Figure 40: Interest in product concepts in fruit juice, juice drinks and smoothies, 2021
    • Vegetables, tea and herbs/spices can tap interest in less sweet flavours
      • Figure 41: Juice and smoothie launches featuring vegetables, 2021
    • Use ingredients with links to relaxation
      • Figure 42: Smoothie and juice shot launches with links to relaxation, 2021
      • Figure 43: Interest in product concepts in fruit juice, juice drinks and smoothies, by drinkers versus non-drinkers, 2021
  16. Behaviours Relating to Fruit Juice, Juice Drinks and Smoothies

    • The role of fruit juices/smoothies as meal replacements should be explored further
      • Figure 44: Behaviours relating to fruit juice, juice drinks and smoothies, 2021
    • Look to Huel and BOL for inspiration
      • Figure 45: BOL Power Brekkie Shakes, 2020
    • Cleanse/detox juice diets also resonate strongly among the younger generation
    • Scope to position fortified drinks as a daily supplement
    • The shot format faces concerns over packaging waste
      • Figure 46: Green Bag Organic Multi fruit Juice Concentrate, Austria, 2020
    • Scope to explore personalisation in supplement-esque fruit juice/juice drinks/smoothies
  17. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  18. Appendix – Forecast Methodology

    • Market forecast and prediction intervals
      • Figure 47: Market size and forecast for total volume and value sales of fruit juice, juice drinks and smoothies, 2016-26
      • Figure 48: Market forecast and prediction intervals for total value sales of fruit juice, juice drinks and smoothies, 2021-26
      • Figure 49: Market forecast and prediction intervals for total volume sales of fruit juice, juice drinks and smoothies, 2021-26
    • Market drivers and assumptions
      • Figure 50: Key drivers affecting Mintel’s market forecast, 2020-26
    • Forecast methodology
  19. Appendix – Market Share

      • Figure 51: UK retail sales of leading manufacturers in the fruit juice market, by value and volume, 2018/19-2020/21
      • Figure 52: UK retail sales of leading manufacturers in the juice drinks market, by value and volume, 2018/19-2020/21
      • Figure 53: UK retail sales of leading manufacturers in the smoothies market, by value and volume, 2018/19-2020/21

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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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