"As consumers increasingly prioritise long-term value, retailers must craft a compelling value proposition, through not just appealing products and services, but also a seamless omnichannel experience."
Sam Nguyen, Senior Retail Analyst
While overall furniture purchasing has fallen in 2026 compared to 2025, premium purchases of £1,000 or more remain resilient and have even seen a slight uptick, particularly among households with stable or healthy finances, indicating the trend of premiumisation and the growing polarisation of the market.
Furniture demand remains largely replacement-driven, meaning that persistent cost-of-living pressures are pushing consumers to delay big-ticket purchases. At the value end of the market, the rise of second-hand furniture is adding further competitive pressure, drawing volume away from traditional retail channels.
An improved housing market has provided a much-needed boost for the furniture sector, while some furniture bought during the height of the pandemic, particularly those initially intended for temporary use, will soon be due for replacement, creating a natural wave of demand. The continued evolution of omnichannel retail also offers exciting routes for brands to build emotional connections with consumers and create a more seamless path to purchase.
This Report covers the retailing of the following types of furniture:
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