2023
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UK Future of Gaming Market Report 2023
2024-01-04T12:02:04+00:00
REPD89F3AF0_D1E2_49FE_80D0_ABC75A9FEA36
2195
169323
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Report
en_GB
Advancements in AI and cloud gaming technologies are set to make gaming more engaging and accessible, strengthening its position as a preferred pastime. Jan Urbanek, Principal Analyst…

UK Future of Gaming Market Report 2023

£ 2,195 (Excl.Tax)

Description

This report offers a complete analysis of where gaming is at now, and where it’s going over the next few years. Gain critical insights into what consumers want from brands in the UK gaming industry. Below, we provide the key topics covered and offer hand-selected findings from the report.

Key Topics Covered

  • Devices consumers expect to use to play video games over the next five years.
  • Perceived impact of VR, AR and the metaverse on gaming over the next five years.
  • The most appealing AI innovations in gaming.
  • Attitudes towards the future of gaming.
  • Ownership and usage of games consoles.

Current UK Gaming Market Overview

In the 12 months to October 2023, more consumers played a video game than watched live sport on a payed-for service. This might seem shocking at first, but over half of UK consumers play video games. This makes gaming, undeniably, a mainstream form of entertainment, and looking ahead doesn’t change much.

The Gaming Consumer: Future Trends

Where consumers played games at a significant rate in 2023, the number playing is only expected to increase in the next five years. This makes it an overwhelming majority of consumers who are keen to get in front of a screen. With this acceleration of the industry, it’s critical that brands take a serious look at the future of gaming in the UK.

  • 65% of UK consumers expect to play video games in the next five years.

Brands also need to consider representation in gaming. While 42% of women said that game developers only focus on male gamers in 2020, there is serious growth potential if brands look at both sides going forward. Women outpace men for smartphone/mobile gaming. While an opportunity in itself, there’s a lot of untapped potential to also bring women into console and PC gaming, where men currently participate more than women.

  • 31% of women expect to play on smartphones/tablets, versus only 23% of men.

Let Mintel build the groundwork for your business and insight strategy. For a comprehensive look into the future of gaming in the UK, buy this report. You can also browse our other gaming reports by heading to the top of the page.

Additional Features Included in Your Report

  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
  • Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
  • Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive library of market research reports.

Expert Analysis

Expert analyst Jan Urbanek delivers industry insights with this in-depth report.

Advancements in AI and cloud gaming technologies are set to make gaming more engaging and accessible, strengthening its position as a preferred pastime.

Jan Urbanek, Senior Analyst - Consumer Technology

 


Jan Urbanek, Principal Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Opportunities in the gaming market
    • Graph 1: most appealing AI innovations in gaming, 2023
    • Market Dynamics and Outlook
    • What Consumers Want and Why
    • Graph 2: devices consumers expect to most likely play video games on in the next five years, 2023
    • Graph 3: devices consumers expect to use most likely to play video games on in the next five years, by gender, 2023
    • Graph 4: anticipated impact of technologies on gaming in the next five years, 2023
  2. Market Dynamics

    • Global Market Size
    • Graph 5: video games market by platform, 2023
    • Macro-Economic Factors
    • Graph 6: The financial wellbeing index, 2016-23
    • Social, Environmental and Legal Factors
  3. What Consumers Want and Why

    • Current gaming activity
    • Graph 7: brand of static games console owned, 2023
    • Future gaming activity
    • Graph 8: consumers expecting to play video games on any device in the next five years (NET), by generation, 2023
    • Graph 9: devices consumers expect to most likely play video games on in the next five years, 2023
    • Graph 10: devices consumers expect to use most likely to play video games on in the next five years, by gender, 2023
    • Graph 11: watching/streaming gaming content in the last 3 months, by generation, 2023
    • Anticipated impact of technologies on gaming
    • Graph 12: anticipated impact of technologies on gaming in the next five years, 2023
    • Graph 13: ‘VR will have a positive impact on how people interact with each other’, by generation, 2023
    • Most appealing AI innovations in gaming
    • Attitudes towards gaming
    • Graph 14: attitudes towards gaming, 2023
    • Graph 15: consumers sentiment towards video games mainly created by AI, by generation, 2023
  4. Innovation And Marketing Trends

    • Competitive Strategies
    • Launch Activity and Innovation
    • Advertising and Marketing Activity
  5. Brand Research

    • Graph 16: key metrics for selected brands, 2023
    • Graph 17: attitudes towards and usage of selected brands, 2023
  6. Appendix

    • Methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

Below is a sample report, understand what you are buying.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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