2023
9
UK Gambling Trends Market Report 2023
2023-06-16T04:09:41+01:00
OX1158451
2195
164210
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Report
en_GB
“A combination of digital technologies, social experiences, a leaner estate and new regulatory freedoms is offering retail gambling a brighter future than it had in prospect pre-pandemic.” - David Walmsley,…

UK Gambling Trends Market Report 2023

£ 2,195 (Excl.Tax)

Description

Key issues covered in this Report

  • The impact of the cost of living crisis on gambling spending and participation
  • Threats and opportunities presented by proposed changes in gambling regulation
  • Variations in playing habits between products and across channels
  • Support for tighter regulation of gambling and its promotion
  • Strategies for promoting recreational play.

Meet the Expert

This report, written by David Walmsley, a leading research analyst, delivers in-depth commentary and analysis to highlight trends and add expert context to the numbers.

A combination of digital technologies, social experiences, a leaner estate and new regulatory freedoms is offering retail gambling a brighter future than it had in prospect pre-pandemic.”

David Walmsley
Senior Leisure Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Products covered in this Report
  2. Executive Summary

    • The five-year outlook for gambling
      • Figure 1: Category outlook, 2023-27
    • The market
    • New regulatory regime threatens revenue growth
      • Figure 2: Forecast of consumer spending* on gambling, 2018/19-2028/29**
    • Slots back on top
      • Figure 3: Consumer spending* on gambling, by segment, 2017/18-2021/22**
    • Player protection measures target online games
    • Entertainment focus promotes recreational play
    • Companies and brands
    • Entain the biggest winner as betting shops bounce back
      • Figure 4: Leading gambling operators’ UK revenues, 2022
    • Innovation focuses on engagement and entertainment
    • The consumer
    • Player base struggles for volume growth
      • Figure 5: Participation in gambling activities, 2022 and 2023
    • Digital development keeps retail relevant
      • Figure 6: Participation in gambling, by channel, 2023
    • Women dial in to smartphone play
      • Figure 7: Devices used to gamble online, 2022 and 2023
    • Younger people least supportive of tighter regulation
      • Figure 8: Support for gambling regulation, 2023
    • Spending cuts a threat to casino games and slots
      • Figure 9: Potential changes in leisure habits in the face of cost of living pressures, 2023
  3. Issues and Insights

    • Retail gambling is ripe for revival
    • How will regulatory change impact online gambling marketing?
  4. Market Size and Performance

    • Retail revives while remote segment sustains gains
      • Figure 10: Consumer expenditure* on gambling, 2018/19-2022/23**
  5. Market Forecast

    • Recreational play can counter new remote restrictions
      • Figure 11: Gambling outlook, 2023-27
    • New regulatory regime ready to bite
      • Figure 12: Forecast of consumer expenditure on gambling, 2018/19-2028/29
      • Figure 13: Forecast of consumer expenditure on remote gambling, 2018/19-2028/29
      • Figure 14: Forecast of consumer expenditure on retail gambling, 2018/19-2028/29
    • Learnings from the last income squeeze
      • Figure 15: Consumer expenditure* on gambling, 2010/11-2014/15**
    • Forecast methodology
  6. Market Segmentation

    • Slots back on top
      • Figure 16: Consumer expenditure* on gambling, by segment, 2017/18-2021/22**
    • Regulatory change helps arcades but hinders online slots
      • Figure 17: Consumer expenditure* on gaming machines/online slots, by channel, 2017/18-2021/22
    • Lottery spending finds a new level
      • Figure 18: Consumer expenditure* on lottery games, by segment, 2017/18-2021/22**
    • Betting shops bounce back as remote spike subsides
      • Figure 19: Consumer expenditure* on betting, by channel, 2017/18-2021/22**
    • Staycation trend helps casinos’ comeback
      • Figure 20: Consumer expenditure* on casino and card games, 2017/18-2021/22**
    • Bingo clubs’ recovery slowed by cost of living crisis
      • Figure 21: Consumer expenditure* on bingo, by channel, 2017/18-2021/22
  7. Market Drivers

    • Cost of living crisis threatens leisure spending
      • Figure 22: Financial situation, 2021-23
    • Recreational shift drives content boom
    • Digital technology strengthens retail offer
    • Safer gambling still top of the industry agenda
      • Figure 23: Problem and at-risk gamblers, 2023
  8. Regulatory and Legislative Changes

    • Affordability checks
    • Stake limits
    • Game design
    • Player protection tools
    • Prize draw regulation
    • Gaming machine allocations and other retail regulations
    • Marketing and advertising
    • Revenue costs of up to £895 million
      • Figure 24: Estimated impacts on industry GGY of key regulatory changes proposed by White Paper, 2023
  9. Market Share

    • Reopening of betting shops puts Entain back on top
      • Figure 25: Leading gambling operators’ UK revenues, 2022
  10. Launch Activity and Innovation

    • Racing club fast out of the stalls
    • DAZN bets on sportsbook potential
    • Micro-betting aims for macro future
    • Bingo boards the social entertainment bandwagon
    • National Lottery scratchcards added to online baskets
    • AI powers more personal experiences
  11. Advertising and Marketing Activity

    • Adspend up on pre-pandemic levels
      • Figure 26: Gambling operators’ total above-the line, online display and direct mail advertising expenditure, by segment, 2020-22
    • Sportsbooks dominate digital space
      • Figure 27: Gambling operators’ total above-the line, online display and direct mail advertising expenditure, by media type, 2020-22
    • Nielsen Ad Intel coverage
  12. Gambling Activities

    • Static player base prompts shift in product focus
      • Figure 28: Participation in gambling activities, 2022 and 2023
    • Sports dads seek gambling snacks
      • Figure 29: Gambling activity repertoires, 2023
  13. Gambling Channels

    • Retail still relevant in the digital age
      • Figure 30: Participation in gambling, by channel, 2023
    • Multichannel play proves most popular
      • Figure 31: Single and multichannel online gambling, 2023
    • Women most comfortable with smartphone play
      • Figure 32: Devices used to gamble online, 2022 and 2023
  14. Gambling Regulation

    • Younger players least keen on affordability checks
      • Figure 33: Support for gambling regulation measures aimed at tackling problem gambling, 2023
    • Focus on promotional detail more welcome than a wholesale ad ban
      • Figure 34: Support for restrictions on gambling advertising and promotions, 2023
  15. Gambling and the Cost of Living Crisis

    • Market threatened by cutting back
      • Figure 35: Potential changes in leisure habits in the face of cost of living pressures, 2023
    • Strengthening sports fandom can reduce operators’ risk
      • Figure 36: Potential changes to gambling habits in the face of cost of living pressures, 2023
  16. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  17. Appendix – Forecast Methodology

    • Market forecast and prediction intervals
      • Figure 37: Forecast of consumer expenditure on gambling*, 2023/24-2028/29**
      • Figure 38: Forecast of consumer expenditure on remote gambling*, 2023/24-2028/29**
      • Figure 39: Forecast of consumer expenditure on remote gambling*, 2023/24-2028/29**
    • Market drivers and assumptions
    • Forecast methodology

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