UK Garden Product Retailing Market Report 2022

The UK Garden Product Retailing market report identifies consumer attitudes towards gardens and gardening products, the impact of inflation and future innovations in the gardening market. This report covers the gardening market size, market forecast, market segmentation and industry trends for the Garden Product Retailing market in the UK.

Current Market Landscape 

Despite broad pandemic-driven uncertainty experienced by many consumers in 2020 and 2021, the garden product retail market saw sales surge by 10% and 20%, respectively. With consumers spending more time at home throughout the pandemic, expenditure was redirected away from other discretionary sectors toward the home improvement and gardening industry. As costs rise, the UK gardening market will experience low inflation-driven growth in the coming year.

UK Gardening Market Share and Key Industry Trends

Spending in the UK gardening market will be tested in the coming year due to surging inflation, a supply chain crisis and the conflict in Ukraine that has led to a cost-of-living crisis for consumers in the UK. Given the garden industry’s discretionary nature, the growing financial uncertainty is set to cause tighter budgets, which may see more price-sensitive consumers cutting back on their garden projects or trading down.

Gardening is perceived as an expensive hobby, meaning that the sector could lose many of the new shoppers it engaged for the first time in the pandemic-years if retailers do not seize the opportunity to increase consumer confidence and reiterate the value of gardening.

• 46% of UK gardeners perceive that gardening is an expensive hobby.
• 79% of those with an outdoor space have purchased garden products.
• 75% of consumers believe that a well-designed garden can act as an additional room of the house.
• 47% of those aged 25-34 who have access to a garden or outside space say they had picked up the hobby since the pandemic.

Future Market Trends in UK Garden Products Retailing Market

With flexible working still common for many consumers in the UK, there is still an opportunity for retailers and brands in the sector to engage with more consumers. On top of this, the new pandemic gardeners represent a new customer base with the potential to grow their spending over their lifetimes.

Looking further ahead, an ageing population will require the gardening industry to evolve and innovate to engage urban consumers and younger shoppers with more diverse hobbies.

Read on to discover more details or take a look at all of our UK Retail Market Research.

Quickly Understand

• The impact of the cost-of-living crisis on the sector.
• What the sector will look like post-COVID-19?
• How do UK consumers shop for garden products and what do they buy?
• Consumer satisfaction with garden product retailers.
• Attitudes towards gardens, garden products and gardening.

Covered in this Report

Product Types:  Growing stock, gardening equipment (lawnmowers, other power tools, hand tools, irrigation equipment), garden buildings, garden chemicals and growing media, garden furniture, barbeques, enhancement features and sundries, food outlets, kitchenware, clothing and stationery.

Brands:  Dobbies, Blue Diamond, British Garden Centre Group, The Works, Mountain Warehouse, Cherry Lane, Lakeland, Hillier Nurseries Group, DJ Squire & Co., Notcutts Nurseries,  Klondyke Group Ltd, Haskins Garden Centres Ltd, Otter Nurseries, Wyevale, Tesco, Waitrose, Aldi, M&S, John Lewis.

Expert Analysis from a Specialist in the Field

This report, written by Piers Butel, a leading analyst in the Retail sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The year ahead will be a lean one for the garden product sector as a financial squeeze follows two years of remarkable pandemic-driven growth. Retailers and brands must focus on maintaining engagement with the new shoppers they picked up in the last couple of years. With consumers already concerned with the cost of the hobby, value will be key to keep consumers purchasing garden products.”

Piers Butel
Retail Analyst