2022
9
UK Gastrointestinal Remedies Market Report 2022
2022-09-22T20:13:27+01:00
OX1102613
2195
155831
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Report
en_GB
“Although the cost-of-living crisis will create a more challenging trading environment, the gastrointestinal remedies category is able to maintain moderate growth thanks to its non-discretionary nature, and fewer consumers are…

UK Gastrointestinal Remedies Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Gastrointestinal Remedies Market Report 2022 identifies consumers’ attitudes towards remedies for the stomach, reasons for/against using digestive remedies in the United Kingdom, and the impact of COVID-19 and inflation on the UK market for gastrointestinal remedies. This report covers the intestinal remedies market size, the digestives & intestinal remedies UK market forecast, market segmentation and industry trends for the Gastrointestinal Remedies Market UK.

Digestive Remedies in the United Kingdom: Current Market Landscape

According to our digestive & intestinal remedies market report, the number of adults experiencing at least one gastrointestinal problem has slightly decreased in 2022 when compared to 2018. However, this is not affecting the value of the UK market for gastrointestinal remedies, as fewer consumers are allowing symptoms to pass on their own without some kind of remedy.

The rising cost of living will mean consumers adapt their spending behaviours. GI brands can dissuade this by proving their expertise in advertising. Indeed, the gastrointestinal remedies market UK is expected to grow as GI symptoms related to COVID-19 and increased experience of food intolerances increase engagement in the category.

Digestive Remedies Industry: Market Share and Key Industry Trends

Since the category of remedies for the stomach is made up of non-discretionary products, the cost-of-living crisis will not have as much of an impact as in other categories.

Despite remaining largely protected from inflation-induced influences, consumers in the digestive remedies industry will choose to adopt savvy shopping behaviours. Thats means it will be crucial for brands to prove value, not only with low-cost products but with convenience and safety claims that appeal to consumers’ other purchase priorities. There are opportunities for private-label innovation to drive sales in underperforming segments, including remedies for the stomach.

  • 58% of adults reported experiencing at least one gastrointestinal problem in 2022.
  • 25% of adults managed to treat their gastrointestinal problems through a diet in 2022.
  • 70% of purchases of gastrointestinal remedies happen in store.
  • 51% of adults have bought gastrointestinal remedies at a supermarket in the last 6 months.

Gastrointestinal Remedies Market Research: Future Trends

Our gastrointestinal remedies market research has identified consumers’ growing engagement as the largest threat faced by the UK market for gastrointestinal remedies. Consumers of remedies for the stomach will be looking to proactively manage their gut health with probiotic supplements, apps, and wearable technology. Therefore, brands can leverage their brand expertise to innovate in the VMS category and partner with health apps to prove their caring reputation, particularly for those suffering from long-term problems.

Our digestive & intestinal remedies market report shows that there is an opportunity to encourage GI problem sufferers that allow symptoms to pass naturally to seek treatment. To do this, brands can appeal to more consumers by innovating in remedies for the stomach with short ingredient lists, remedies that are safe for long-term use and even natural ingredients, alongside offering a more holistic approach with diet and lifestyle advice.

Read on to discover more details or take a look at all of our OTC Pharmaceuticals Market Research.

Quickly Understand

  • The impact of the rising cost of living on the UK market for gastrointestinal remedies.
  • The continuing impact of COVID-19 on the gastrointestinal remedies market UK.
  • What are the usage and purchase habits of remedies for the stomach?
  • Experience of gastrointestinal problems.
  • Interest in innovation from gastrointestinal remedy brands.
  • What are consumers’ purchase priorities when buying gastrointestinal remedies?

Covered in this Report

Products: Indigestion/heartburn remedies (wind relief, wind-eze, and more potent medication), laxatives relieve constipation, anti-diarrhoeals, rehydrating solutions, electrolyte solutions, stomach upset remedies, general remedies to relieve nausea and to settle the stomach.

Brands: Dulcolax, silicolgel, Superdrug, Buscopan, Fybogel, Gaviscon, Reckitt, Bayer Healthcare, Boehringer Ingelheim, GlaxoSmithKline, Nielsen Ad Intel, Rennie, Imodium, Nexium, Senokot, Dioralyte, Guardium, and more.

Expert Analysis from a Specialist in the Field

This report, written by Georgia Stafford, a leading analyst in the Beauty & Personal Care sector, delivers in-depth commentary and analysis to highlight current trends in the Gastrointestinal Remedies Market UK, and adds expert context to the numbers.

Although the cost-of-living crisis will create a more challenging trading environment, the gastrointestinal remedies category is able to maintain moderate growth thanks to its non-discretionary nature, and fewer consumers are willing to let ailments pass on their own, without a treatment. Nevertheless, there are opportunities for brands to innovate to meet the consumers’ holistic view of health with natural remedies, VMS products and diet and lifestyle advice to help boost engagement in the long-term. This will help build brand affiliation and dissuade trading down behaviours as the cost-of-living crisis affects spending power.

Georgia Stafford
Georgia Stafford
Beauty & Personal Care Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Market context
    • Products covered in this Report
  2. Executive Summary

    • The five-year outlook for gastrointestinal remedies
      • Figure 1: Category outlook for gastrointestinal remedies, 2022-27
    • Value sales continue to rise in 2022
      • Figure 2: Market size for gastrointestinal remedies, 2017-27
    • Retain engagement to sustain steady growth
    • Support long-term consumer needs
    • Companies and brands
    • Become the go-to option with prominent advertising
      • Figure 3: Retail value sales of gastrointestinal remedies, by brand, 2021-22
    • The consumer
    • Target consumers who let symptoms run their course
      • Figure 4: Experience of gastrointestinal issues, 2018 and 2022
    • Help consumers manage their GI health
      • Figure 5: Treatments sought for gastrointestinal issues, 2018 and 2022
    • Keep online ordering convenient
      • Figure 6: Purchase channels for gastrointestinal remedies, 2022
    • Explore private-label innovation
      • Figure 7: In-store purchase of gastrointestinal remedies, 2022
    • Match the in-store experience
      • Figure 8: Online purchase of gastrointestinal remedies, 2022
    • Use technology to distinguish a product
      • Figure 9: Purchase priorities when buying gastrointestinal remedies, 2022
    • Mirror consumers’ proactive approach
      • Figure 10: Interest in innovation from gastrointestinal remedy brands, 2022
    • Become a lifestyle and wellbeing guide
      • Figure 11: Attitudes towards factors impacting gastrointestinal health, 2022
  3. Issues and Insights

    • Proving value will be crucial amidst the cost-of-living crisis
    • Embrace consumer engagement with gut health
    • Provide holistic health solutions
    • Break the stigma surrounding gastrointestinal health
  4. Market Size and Performance

    • Propose value above all
      • Figure 12: UK market size for gastrointestinal remedies, 2017-22
    • Ease the symptoms of COVID-19
    • Adapt to changing attitudes around health
  5. Market Forecast

    • The GI remedy market will grow despite economic pressures
      • Figure 13: Category outlook for gastrointestinal remedies, 2022-27
    • Retain engagement to sustain growth
      • Figure 14: Market forecast for gastrointestinal remedies, 2022-27
    • Engage with the interest in gut health
    • Do not lose health-conscious consumers
    • Learnings from the last income squeeze
    • Forecast methodology
  6. Market Segmentation

    • Assert expertise with lifestyle and diet advice
      • Figure 15: Retail value sales of gastrointestinal remedies, by segment, 2020-21
    • Increase engagement with remedies suitable for long-term use
    • Adapt to meet consumers’ diet habits
  7. Channels to Market

    • Prove value beyond convenience
      • Figure 16: UK retail value sales of OTC gastrointestinal remedies, by outlet type, 2020 and 2021
    • Give online-only a competitive edge
    • Innovate in value ranges
    • Stock a range of remedy options
  8. Market Drivers

    • Inflation is the key concern for consumers and brands
    • Consumer spending power will be curbed
    • Consumers’ financial wellbeing has fallen from the highs of 2021…
      • Figure 17: Household financial wellbeing index, 2016-22
    • …and most people are feeling the effects of price rises
    • The conflict in Ukraine is hurting the UK economy in a number of ways
    • Target older consumers
      • Figure 18: Trends in the age structure of the uK population, 2016-26
    • Expect the impact of obesity
      • Figure 19: Weight of UK adults, 2019
    • Encourage consumers to think ahead
    • Smoking rates are on the decline
      • Figure 20: Smoking rates in the UK, 1993-19
    • Take note of growth of gut health
      • Figure 21: Share of total UK food launches with a functional digestive claim, 2015-21
    • Cater to changing diets
      • Figure 22: Avoidance of food/ingredients – Any avoidance, 2018 and 2022
    • Appeal to stressed consumers
      • Figure 23: Causes of stress, 2021
    • Help consumers take control
      • Figure 24: Sources of information used for health advice, 2021
    • Anticipate the slow–down of fast food
    • Offer relief to medicine-takers
    • Outbound travel is on the rise
      • Figure 25: UK Residents’ visits abroad, by month, January 2018-April 2022
  9. Market Share

    • Become the go-to option with prominent advertising
      • Figure 26: Retail value sales of gastrointestinal remedies, by brand, 2021-22
    • Discourage letting symptoms pass naturally
    • Leverage brand legacy to explore alternative remedies
  10. Launch Activity and Innovation

    • Reassure consumers with safety claims
      • Figure 27: New product launches in the gastrointestinal remedy market, by launch type, 2019-22
    • Explore alternative formats
      • Figure 28: New product launches in the gastrointestinal remedy market, by format type, 2019-22
      • Figure 29: Silicolgel Colloidal Silicic Acid for Gastrointestinal Disorders, 2022
    • Innovate in own-label
      • Figure 30: New product launches in the gastrointestinal remedy market, branded vs own-label, 2019-22
      • Figure 31: Superdrug Orange Flavoured Indigestion Relief 500mg Tablets, 2021
    • Go further with natural claims
      • Figure 32: Top 10 claims among new product launches in the gastrointestinal remedies market, based on 2021, 2020-21
      • Figure 33: Buscomint Peppermint Oil 0.2ml Gastro-Resistant Capsule, 2021
  11. Advertising and Marketing Activity

    • Encourage being in the moment
      • Figure 34: Total above-the-line, online display and direct mail advertising expenditure on gastrointestinal remedies, by media type, 2019-July 2022
    • Explore segments besides indigestion remedies
      • Figure 35: Total above-the-line, online display and direct mail advertising expenditure on gastrointestinal remedies, by segment, 2019-July 2022
    • Use advertising to destigmatise and educate
    • Promote long-lasting claims
      • Figure 36: Total above-the-line, online display and direct mail advertising expenditure on gastrointestinal remedies, by advertiser, 2021
    • Offer a holistic approach
    • Nielsen Ad Intel coverage
  12. Experience of Gastrointestinal Problems

    • Target consumers who let symptoms run their course
      • Figure 37: Experience of gastrointestinal issues, 2018 and 2022
      • Figure 38: Consumers who have let GI issues run their course naturally, by GI issue experienced, 2022
    • Combat gaming motion sickness
      • Figure 39: Experience of motion sickness or nausea, by age, 2022
    • De-stress young consumers
  13. Treatments Sought for Gastrointestinal Problems

    • Help consumers manage their GI health
      • Figure 40: Treatments sought for gastrointestinal issues, 2018 and 2022
    • Innovate in topical remedies
    • Present the correct remedy
    • Remove the stigma around GI ailments
  14. Purchase of Gastrointestinal Remedies

    • Keep online ordering convenient
      • Figure 41: Purchase channels for gastrointestinal remedies, 2022
    • Boost visibility of male GI ailments
      • Figure 42: Purchase channels for gastrointestinal remedies, by gender, 2022
    • Explore private-label innovation
      • Figure 43: In-store purchase of gastrointestinal remedies, 2022
    • Espouse expertise to earn trust
    • Match the in-store experience
      • Figure 44: Online purchase of gastrointestinal remedies, 2022
    • Propose convenience with subscription services
  15. Gastrointestinal Remedy Purchase Priorities

    • Use technology to distinguish a product
      • Figure 45: Purchase priorities when buying gastrointestinal remedies, 2022
    • Lean into the enthusiasm for natural remedies
    • Recognise the opportunity for private-label
    • Bring new ideas to an unchanging market
  16. Gastrointestinal Remedy Brand Innovation

    • Mirror consumers’ proactive approach
      • Figure 46: Interest in innovation from gastrointestinal remedy brands, 2022
    • Offer ingredient transparency
    • Align with consumer’s holistic view of health
    • Make products palatable for all
  17. Attitudes towards Gastrointestinal Health

    • Become a lifestyle and wellbeing guide
      • Figure 47: Factors impacting gastrointestinal health, 2022
    • Propose GI remedies as a means of empowerment
    • Target air-travellers
    • Balance the effects of prescription medication
    • Build a community to break stigmas
  18. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  19. Appendix – Forecast Methodology

    • Market forecast and prediction intervals
      • Figure 48: Market forecast for gastrointestinal remedies, 2022-27
    • Market drivers and assumptions
    • Forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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