2022
9
UK Gifting in Beauty and Personal Care Market Report 2022
2022-05-24T04:02:50+01:00
OX1101849
2195
151328
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Report
en_GB
“The cost of living crisis will see a sharper focus on savvy shopping habits. A desire to stockpile will create demand for perennial presents that are not adorned with seasonal…

UK Gifting in Beauty and Personal Care Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Gifting in BPC Market Report identifies consumers’ attitudes towards gifting beauty and personal care products to others, the channels used to purchase BPC gifts and the impact of the cost-of-living crisis. This report covers the UK BPC Gifting market size, market forecast, market segmentation and BPC industry trends for the UK market.

Current Market Landscape 

UK consumers will soon feel the pinch as a result of rising inflation, energy prices and interest rates which are exacerbated by the conflict in Ukraine. Expenditure on the gifting industry will suffer as consumers look for ways to save money. Consumers will start to question unnecessary and excessive gifting, impacting the gifting market size and volume sales at Christmas.

However, gifting in beauty and personal care is likely to remain popular due to the affordable price points for BPC products. As value continues to be a key purchasing influence, savvy shopping and stockpiling behaviours are set to rise in the BPC market during promotional periods as people look to save money without making compromises.

Market Share and Key Industry Trends

Intolerance for waste represents one of the biggest threats to the UK’s BPC gifting market and is likely to have the greatest impact on gift sets in particular. With all eyes on sustainability, excess packaging and low-quality products used to pad out BPC gift sets are increasingly met with disdain. Brands need to ensure that all beauty and personal care products included within a BPC gift set must be gift-worthy in their own right.

  • 61% of consumers have bought BPC gifts in-store in the last 12 months.
  • 66% of UK adults have bought BPC gifts as a Christmas gift.
  • 60% of consumers agree that sometimes they end up buying things for themselves when choosing BPC gifts for others.
  • 51% of consumers agree that they are encouraged to buy a BPC gift when it is on promotion.

 

Future Trends in the UK BPC Gifting Market

Harmonising online and offline gift strategies represent an untapped opportunity in the UK’s BPC gifting market. Creating permanent in-store gift zones whilst incorporating gift-wrapping services online will help to bring added convenience and consistency for gift shoppers and help boost the gifting market size.

Vouchers for BPC treatments and experiences will benefit from shifts in the age structure of the population, as well as eco-conscious gifting behaviours. This will open new doors for experiences that can also be done at home, whilst a digital approach can make vouchers for BPC treatments and experiences more affordable irrespective of budget.

Read on to discover more details or take a look at all of our UK Retail market research.

Quickly Understand

  • Types of BPC gifts purchased.
  • Channels and types of retailers used to purchase BPC gifts.
  • Factors that would encourage consumers to buy BPC gifts. The impact of inflation on BPC gifting.
  • Launch activity and innovation in BPC gifting.

 

Covered in this Report

Products: Colour cosmetics, facial skincare, fragrances, haircare (hair styling and colourants), beauty devices and tools, hand and body lotions, soap, bath and shower products

 Brands:  Natura, M&S, Benefit, Unilever, Boots, Beauty Pie, The Modern Man, Escentual, Mankind, Glossybox, Allbeauty, Cult Beauty, Beauty Bay, Fragrance Direct, Feelunique, Lookfantastic, Birchbox, Green People, Dove (Men+), No7, Champneys, MAC, Farmacy, Natural Spa Factory, The Body Shop, Ghost, Guerlain, Estée Lauder, Bouclème and Curlsmith.

 

Expert Analysis from a Specialist in the Field

This report, written by Samantha Dover, a leading senior analyst in the Retail sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The cost of living crisis will see a sharper focus on savvy shopping habits. A desire to stockpile will create demand for perennial presents that are not adorned with seasonal imagery. Anxiety triggered by a forecast recession may also help to de-seasonalise the market, particularly if brands can encourage self-gifting in the form of small indulgent mood-boosters. The rise of sustainability trends will put waste-reduction centre stage. Furthermore, the shift to online shopping, bolstered by community advice and online reviews will help those who might otherwise be less confident when shopping for BPC gifts.”

Samantha Dover
BPC Category Director

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Market context
          • Products covered in this Report
          • Executive Summary

              • The five-year outlook for BPC gifting
                • Figure 1: Category outlook for BPC gifting, 2022-27
              • The market
                • Pandemic trends influence gifting NPD
                  • Figure 2: New product launches in beauty and personal care gift sets*, by product category, 2019-21
                • Companies and brands
                  • Branded products dominate launch activity
                    • Figure 3: New product launches in beauty and personal care gift sets*, by ultimate company, 2021
                  • The consumer
                    • Preference for individual products over gift sets continues
                      • Figure 4: BPC products purchased as a gift in the last 12 months, 2022
                    • Vouchers appeal to male gift shoppers
                      • Figure 5: Purchase of BPC treatment/experience gift vouchers in the last 12 months, 2020 and 2022
                    • Disconnect exists between the offline and online gift buying experience
                      • Figure 6: Channels used to purchase BPC gifts in the last 12 months, 2022
                    • Online shopping holds universal appeal
                      • Figure 7: Types of retailer used to purchase BPC gifts in the last 12 months, 2022
                    • Stocking fillers and gift sets tap into the Christmas rush
                      • Figure 8: BPC gifting occasions in the last 12 months, 2022
                    • The element of surprise is missing from BPC gifting
                      • Figure 9: Factors that determine what kind of BPC gifts are purchased, 2022
                    • Self-gifting during stressful times can de-seasonalise gift shopping
                      • Figure 10: BPC gifting behaviours, 2022
                    • Price rises will exacerbate cost-conscious behaviours
                      • Figure 11: Factors that encourage BPC gifting, 2022
                  • Issues and Insights

                    • De-seasonalise gifting to respond to rising cost of living
                      • Waste awareness creates new angles for sustainable innovation
                        • BPC experiences tap into low confidence among confused shoppers
                        • Market Drivers

                          • The conflict in Ukraine will hurt the UK economy
                            • Inflation is a key concern for consumers, brands and the economy
                              • Rising cost of living will have a polarised impact on BPC
                                • Consumers’ financial wellbeing has slipped from its recent high point
                                    • Figure 12: Household financial wellbeing index, 2016-22
                                  • Younger adults buy into wow factor and visual impact
                                    • Figure 13: Trends in the age structure of the UK population, 2016-26
                                  • Demographic growth set to benefit gifting of beauty treatments
                                    • Over-55s represent an untapped opportunity
                                      • Retailers can nudge gift buying toward eco-friendly gifts
                                        • Figure 14: Purchase of eco-friendly beauty and personal care products, 2021
                                      • Reduce the disconnect between online and offline
                                        • Web design simplifies the gift buying experience
                                          • Figure 15: Awareness and usage of online BPC retailers, 2021
                                        • Grooming rituals inspire multi-step gift sets and identify new angles for innovation
                                          • Treatments tap into gifters’ hate-to-waste and desire-to-deliver attitudes
                                          • Launch Activity and Innovation

                                            • Christmas marks key occasion to create an ‘attractive’ package
                                              • Figure 16: Seasonality of gift set* launches, 2019-21
                                              • Figure 17: Novelty Christmas gift set* launches, 2021
                                            • Category performance directly impacts focus of innovation
                                                • Figure 18: New product launches in beauty and personal care gift sets*, by product category, 2019-21
                                              • Multi-step routines influence skincare gift sets
                                                • Figure 19: Multi-step skincare gift set launches*, 2021
                                              • Eco-packaging permeating into gift sets
                                                • Figure 20: BPC gift set* launches with environmentally-friendly packaging claims, 2020-21
                                              • Waste awareness triggers decline in ‘seasonal’ launches
                                                • Figure 21: New product launches in beauty and personal care gift sets*, by top 10 claims (based on 2021), 2019-21
                                                • Figure 22: Perennial BPC gift set* launches, 2020-21
                                              • Ethical animal claims are replaced by rise in vegan labelling
                                                • Figure 23: Vegan-friendly BPC gift set* launches, 2021
                                              • Branded products dominate gift set launches, but private label will appeal to cost-conscious consumers
                                                • Figure 24: New product launches in beauty and personal care gift sets*, by ultimate company, 2021
                                                • Figure 25: Private label BPC gift set* launches, 2021
                                            • BPC Gifts Purchased

                                              • Eco concerns are yet to erode gift set purchase
                                                • Figure 26: Types of BPC gifts purchased in the last 12 months, 2020 and 2022
                                              • Preference for individual products over gift sets continues
                                                • Figure 27: BPC products purchased as a gift in the last 12 months, 2022
                                              • Gift set purchase mirrors pandemic beauty routines
                                                • Figure 28: Net of BPC products purchased as a gift in the last 12 months, 2020 and 2022
                                              • Boost men’s confidence in gifting beauty products
                                                • Vouchers more appealing to male gift shoppers
                                                  • Figure 29: Purchase of BPC treatment/experience gift vouchers in the last 12 months, 2020 and 2022
                                              • Types of Retailers Used to Purchase BPC Gifts

                                                • Disconnect exists between offline and online gift buying experiences
                                                  • Figure 30: Channels used to purchase BPC gifts in the last 12 months, 2022
                                                • Universal appeal of online shopping impacts retail choices
                                                  • Figure 31: Types of retailer used to purchase BPC gifts in the last 12 months, 2022
                                                • H&B retailers less attractive to male gift shoppers
                                                  • Figure 32: Types of retailer used to purchase BPC gifts in the last 12 months, by gender, 2022
                                              • BPC Gifting Occasions

                                                • Stocking fillers and gift sets tap into Christmas rush
                                                  • Figure 33: BPC gifting occasions in the last 12 months, 2022
                                                • Encourage men to spend more, or for women to shop Valentine’s and anniversaries
                                                  • Pandemic dampens marking occasions with gifting
                                                    • Figure 34: Repertoire of BPC gifting occasions in the last 12 months, 2022
                                                  • Parenthood increases repertoire of gifting occasions
                                                  • Decision Making in BPC Gifting

                                                    • Element of surprise is missing from BPC gifting
                                                      • Figure 35: Factors that determine what kind of BPC gifts are purchased, 2022
                                                    • Empower men to feel confident in their gift selection
                                                    • BPC Gifting Behaviours

                                                      • Self-gifting during stressful times creates new gifting occasions
                                                        • Figure 36: BPC gifting behaviours, 2022
                                                      • Retail strategy can impact purchase habits
                                                        • Consumers shop the sales to create a stockpile of gifts
                                                          • Shopper confusion makes exclusive content more attractive
                                                          • Factors Driving BPC Gifting

                                                            • Price hikes will exacerbate cost-conscious behaviours
                                                              • Figure 37: Factors that encourage BPC gifting, 2022
                                                            • Well-known brands tap into demand for familiarity and status
                                                              • Gift-wrapping most appealing to cash-rich and time-poor
                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                  • Abbreviations
                                                                    • Consumer research methodology

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