Stay ahead of the curve and secure future growth for your business with Mintel’s UK Hair Colourants Market Report 2024. This report analyses the latest consumer and industry trends shaping the UK hair colour market, and provides a breakdown of recent market dynamics, including market size, popular channels to market, and a five-year forecast.
A selection of insights from the full report is detailed below.
Key Issues Covered in this Report
- What drove growth in the value of the at-home hair colourants category in 2023.
- How at-home hair colourant brands can respond to consumers returning to salons.
- Consumer interest in the potential for hair health benefits in colourant innovation.
- Varying consumer attitudes towards grey hair.
- The impact of social media on demand for hair colourants and the potential for brands to engage with consumers on social platforms.
Hair Colourants Market UK Overview
In 2023, as the cost-of-living crisis forced consumers to budget, there was an increased use of at-home hair colourants as consumers sought alternatives to more costly professional services. However, as economic problems ease, the market faces a challenge from consumers returning to salons. In the long term, brands will need to respond to environmental concerns to keep eco-conscious consumers on board.
- UK Hair Colourants Market Size: The market experienced slow but steady growth in 2023, growing by an estimated 5.3%. This trend is forecast to continue over the next five years.
UK Hair Colour Market – Opportunities for Growth
- 39% of UK hair colourant buyers are loyal consumers, agreeing that buying a brand they have used before is one of their top three purchase priorities. Swaying brand loyal consumers is therefore crucial in the category. New customer offers can help disrupt brand loyalty as almost a quarter of consumers also prioritise discounts.
- 25% of consumers would be interested in hair colourants that strengthen hair. The perception that hair colourants are damaging to hair health could be holding back usage. Brands should focus innovation on products with added benefits, which could encourage higher spending or more frequent usage.
Purchase the full report for a complete overview of the UK hair colourants market, including more market opportunities and consumer insights.
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Expert Analysis from a BPC Specialist
This report, written by Georgia Stafford, a leading BPC analyst, delivers in-depth commentary and analysis to highlight current trends in the UK at-home hair colourants market and add expert context to the numbers.
Use of both at-home colourants and professional services has risen. Recruit new at-home users with grey-enhancing products and by encouraging experimentation.
Georgia Stafford
Beauty & Personal Care Analyst
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- Key issues covered in this Report
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Executive Summary
- Opportunities for the at-home hair colourants market
- Market dynamics and outlook
- What consumers want and why
- Graph 1: usage of at-home hair colourant products in the last 12 months, 2022 and 2023
- Graph 2: usage of professional hair colour services in the last 12 months, 2022 and 2023
- Graph 3: top three priorities when buying an at-home hair colourant product, 2023
- Graph 4: interest in innovation of at-home hair colourant products, 2023
- Graph 5: attitudes towards hair colourants, 2023
- Innovation and marketing
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Market Dynamics
- Market size
- Graph 6: retail value sales of home hair colourants, 2017-23 (est)
- Market forecast
- Graph 7: retail value sales of home hair colourant products, 2009-14
- Market segmentation
- Market share
- Channels to market
- Macro-economic factors
- Graph 8: the financial confidence index, 2016-23
- Graph 9: CPI, 2023
- Graph 10: retailer responsibilities relating to diversity/inclusion in BPC, 2022
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What Consumers Want and Why
- Usage of at-home hair colourant products
- Graph 11: usage of at-home hair colourant products in the last 12 months, 2022 and 2023
- Frequency of at-home hair colourant usage
- Graph 12: frequency of at-home hair colourant product usage in the last 12 months, 2023
- Usage of professional hair colour services
- Graph 13: usage of professional hair colour services in the last 12 months, 2022 and 2023
- Average spend on an at-home hair colourants
- Graph 14: average spend on an at-home hair colourant product in the last 12 months, 2023
- Priorities when buying at-home hair colourants
- Graph 15: top three priorities when buying an at-home hair colourant product, 2023
- Interest in at-home hair colourant product innovation
- Graph 16: interest in innovation of at-home hair colourant products, 2023
- Graph 17: interest in innovation in at-home hair colourants, 2023
- Attitudes towards hair colourants
- Graph 18: attitudes towards hair colourants, 2023
- Graph 19: agreement that getting/having grey hair is a concern, by age, 2023
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Innovation And Marketing Trends
- Launch activity and innovation
- Graph 20: launch activity in the at-home hair colourants category, by launch type, 2019-23
- Graph 21: launch activity in the at-home hair colourants category, by ultimate company, 2022-23
- Graph 22: launch activity in the at-home hair colourants category, by top 10 claims, 2021-23
- Advertising and marketing activity
- Graph 23: Total above-the-line, online display and direct mail advertising on at-home hair colourants, January-October 2023
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Brand Research
- Graph 24: usage and awarness of hair colourant brands, 2023
- Graph 25: key metrics for selected brands operating in hair colourants, 2023
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Appendix
- Supplementary data
- Market forecast data and methodology
- Report scope and definitions
- Methodology
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