UK Hair Colourants Market Report 2022

The UK Hair Colourants report identifies consumer attitudes towards usage and purchase of at-home hair colourants, innovations, and barriers to usage in the UK. This market report covers the hair colourants market size, market forecast, market segmentation and industry trends for the UK Hair Colourants market in the UK.

Current Market Landscape

The pandemic drove a short-term boom in value in hair colourants in 2020, however, 2021 saw value decline of 9% to £342.9 million. This suggests that while many turned to at-home hair colourant products during the peak of the pandemic and salon closures, once salons fully reopened many went back to their usual colouring habits.

• 2021 saw a decline of 9% in the hair colourants category, to £342.9 million.
• 49% buyers of at-home hair colourants decided on the last product they purchased as it was a brand/product they’d used before, with this rising to 58% amongst women.
• 35% of buyers of at-home hair colourants are interested in natural/organic products

The full reopening of salons saw many shift back to their old colouring habits in 2021. The category is not expected to see the same level of growth seen in 2020 again, however, consumers could be encouraged to use the skills gained during the pandemic, and have more of a hybrid approach to colouring.

Future Market Trends in Hair Colourants 

A threat to the category is that usage of hair colourants has remained broadly flat, indicating that the category is struggling to attract new users, particularly as many return to old habits, such as visiting the salon or having in-home professional colour treatments.

BPC categories have tapped into alignment with the food sector, boosting natural claims. For example, skincare and haircare products often call out incorporation of health-led ingredients such as avocado or coconut. Hair colourants can seek inspiration from this, and incorporate natural colourants such as carrot, lemon or beetroot to boost natural claims.

Read on to discover more details or take a look at all of our UK Beauty and Personal Care market research.

Quickly understand

• The impact of COVID-19 on at-home hair colourants.
• New product development and innovation opportunities.
• Usage and purchase of at-home hair colourants during the last 12 months.
• Barriers to usage of at-home hair colourants during the last 12 months.
• Interest in innovation of at-home hair colourants.

Covered in this report

Brands: Clairol Nice’n Easy, Garnier (Garnier Nutrisse, Garnier Olia), Schwarzkopf (Schwarzkopf Live Colour), L’Oreal (L’Oreal Excellence, L’Oreal Casting, L’Oreal Magic Retouch, L’Oreal Recital), Touch For Men, Jerome Russell, Wella Professionals, Lime Crime, Umberto Giannini, Josh Wood, Good Dye Young, Henkel, Coty, Bumble and bumble, Superdrug Colour Radiance.

Expert analysis from a specialist in the field

This report, written by Maddie Malone, a leading analyst in the Beauty and Personal Care sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

While hair colourants saw a significant boost in value in 2020, the full reopening of salons saw many switch back to old colouring habits, leaving the category in significant decline in 2021, and forecast to reach pre-pandemic levels by 2022. In order to offset a return to normal habits, consumers can be encouraged to take a more hybrid approach to their colouring habits, and at-home hair colourants can be better positioned as a solution to lengthen the time between salon visits. With worries around hair and scalp health being a barrier to some non-users, as well as an area of interest for users, NPD in formulations focusing on hair health can drive engagement. Brands can look at scalp health, personalisation by hair type as well as colour as well as hair-strengthening benefits.

Maddie Malone
Beauty and Personal Care Analyst