UK Hair Colourants Market Report 2024

Stay ahead of the curve and secure future growth for your business with Mintel’s UK Hair Colourants Market Report 2024. This report analyses the latest consumer and industry trends shaping the UK hair colour market, and provides a breakdown of recent market dynamics, including market size, popular channels to market, and a five-year forecast.

A selection of insights from the full report is detailed below.

Key Issues Covered in this Report

• What drove growth in the value of the at-home hair colourants category in 2023.
• How at-home hair colourant brands can respond to consumers returning to salons.
• Consumer interest in the potential for hair health benefits in colourant innovation.
• Varying consumer attitudes towards grey hair.
• The impact of social media on demand for hair colourants and the potential for brands to engage with consumers on social platforms.

Hair Colourants Market UK Overview

In 2023, as the cost-of-living crisis forced consumers to budget, there was an increased use of at-home hair colourants as consumers sought alternatives to more costly professional services. However, as economic problems ease, the market faces a challenge from consumers returning to salons. In the long term, brands will need to respond to environmental concerns to keep eco-conscious consumers on board.

• UK Hair Colourants Market Size: The market experienced slow but steady growth in 2023, growing by an estimated 5.3%. This trend is forecast to continue over the next five years.

UK Hair Colour Market – Opportunities for Growth

• 39% of UK hair colourant buyers are loyal consumers, agreeing that buying a brand they have used before is one of their top three purchase priorities. Swaying brand loyal consumers is therefore crucial in the category. New customer offers can help disrupt brand loyalty as almost a quarter of consumers also prioritise discounts.
• 25% of consumers would be interested in hair colourants that strengthen hair. The perception that hair colourants are damaging to hair health could be holding back usage. Brands should focus innovation on products with added benefits, which could encourage higher spending or more frequent usage.

Purchase the full report for a complete overview of the UK hair colourants market, including more market opportunities and consumer insights.

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Expert Analysis from a BPC Specialist

This report, written by Georgia Stafford, a leading BPC analyst, delivers in-depth commentary and analysis to highlight current trends in the UK at-home hair colourants market and add expert context to the numbers.

Use of both at-home colourants and professional services has risen. Recruit new at-home users with grey-enhancing products and by encouraging experimentation.

Georgia Stafford
Beauty & Personal Care Analyst