UK Haircare Market Report 2025

UK Haircare Market Analysis

The haircare and styling category’s value continues to rise, with further opportunities to drive spending and encourage growth. Promoting the science behind haircare products can boost perceptions of expertise and drive spend.

The UK haircare market achieved an estimated £1.93bn retail value sales in 2024, with growth expected in both the short- and long-term

UK Haircare Consumer Trends

Consumers are cognisant of their lifestyle’s impact on their hair; as over half of UK adults with hair think stress has a very or severe negative impact on their hair. This points to opportunities to enhance the wellbeing factor of haircare products, and to hone in on consumer lifestyles in product claims.

Mass-market innovation is a significant threat to category value, as new launches from these brands are competitive, effective, and tap into consumer pain points around frizz, hair damage and loss. Even if consumers do not trade down their complete routine, they will take a hybrid approach, and mix mass-market and prestige brands in the same routine.

There are significant opportunities to centre innovation on curly and coily hair types. Consumers with these hair types are more likely to have large product repertoires and buy premium brands, so launching new ingredients and technologies specifically for defining curls can drive spending and growth in the category.

Report Scope

• shampoos: all types of shampoo for washing hair including beauty or standard shampoos as well as anti-dandruff medicated types; also includes two-in-one shampoo & conditioner and dry shampoo
• conditioners, including rinse-out and leave-in conditioners
• treatments, including hot oils, serums, masks and sprays
• styling products: including all products that are used to style, sculpt or fix the hair, such as mousse, gel, gel spray, jelly, styling spray, lotion, serum, gum, glue, paste, mud, clay, wax, cream, milk, styling water, gloss and hairspray

Sales of men’s, women’s and unisex shampoo, conditioner and styling products through all retail outlets and sold by hair salons for home use are covered by this report.

Hair colourants market size and forecast data is included in this report. However, hair colourants are otherwise excluded from this Report but are covered in Mintel’s Hair Colourants – UK – 2024.

Meet the Expert Behind the Analysis

This report was written by Georgia Stafford. Georgia joined Mintel in 2022, writing UK reports for the Beauty, Personal care and OTC categories. Before joining Mintel, Georgia studied International Relations, earning a BA from the University of Birmingham. During her studies, she gained knowledge and experience of research methods and international business.

The haircare category continues to grow, as consumers hone in on their hair/scalp pain points and seek targeted solutions to remedy them.

Georgia Stafford
Beauty & Personal Care Analyst