Stay ahead of the curve and future-proof your business with Mintel’s UK Haircare Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest UK hair care market research, trends, and consumer behaviours affecting your business. Get a 360° view of the hair care industry in the UK including market size, market share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report
- The impact of the cost-of-living crisis on the UK haircare market.
- Potential growth areas for the UK haircare market.
- Competitive moves from retailers in the hair care industry in the UK.
- Explores how the curly hair segment is evolving.
- The top priorities for consumers when it comes to their hair and how brands can appeal to them.
- Launch activity of male-specific haircare products.
UK Haircare Market Overview
While the heightened cost of living will cause savvy shopping habits among consumers who see haircare as a hygiene necessity, rather than a beauty category, there is still a willingness to spend in the hair care industry in the UK. The choice of haircare for the mass-market buyer is becoming more affordable, which potentially threatens the sale of premium brands.
- Haircare market size: The 2023 haircare market value was 5.4% above the 2019 (pre-pandemic) value.
UK Hair Care Market Trends and Opportunities
Improve the shopping experience
There is potential for the shopping experience for premium products in the haircare market to better resemble that of facial skincare and colour cosmetics, in which trained sales assistants are often on hand to help. This experience would be especially well-placed in H&B retailers.
- UK hair care market statistics: 38% of haircare users currently shop in health and beauty retailers.
Ensure textured hair is accessible
As more brands enter the curly hair category, it is important that products are available at all price points and retailer types. Stocking a wide range of both mass-market and premium textured hair brands at supermarkets and H&B retailers will improve range navigation in the UK hair care market.
- UK hair care data: 29% of of coil/kinky/curly category users state that it isn’t easy to find haircare/styling product for their hair type.
Purchase our UK Haircare Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our The Future of Haircare, Styling and Colour 2024, or our range of Haircare Market Research.
Brands Featured in the Full Report
Head & Shoulders, got2be, John Frieda, Pantene, K18, Color Wow, L’Oreal, Ultimate, Batiste, Silvina, and many more.
Expert Insights from a BPC Analyst
This report, written by Georgia Stafford, a leading research analyst, delivers in-depth commentary and analysis to highlight haircare market trends and add expert context to the numbers.
The haircare category continued to grow in 2023, with prestige outperforming, as enthusiastic consumers trade up to achieve their hair goals.
Georgia Stafford
Beauty & Personal Care Analyst
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- Key issues covered in this Report
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Executive Summary
- Opportunities for the haircare market
- Market dynamics and outlook
- What consumers want and why
- Graph 1: haircare and styling product usage, 2024
- Graph 2: how often do you…, 2024
- Graph 3: top five hair priorities, 2024
- Graph 4: retailers used to purchase haircare/styling products, 2024
- Graph 5: I would buy one haircare/styling product over another if it…, 2024
- Graph 6: behaviours around haircare and styling products, 2024
- Innovation and marketing
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Market Dynamics
- Market size
- Graph 7: retail value sales of women’s haircare and styling products, 2019-23
- Graph 8: retail value sales of men’s haircare and styling products, 2019-23
- Market forecast
- Market segmentation
- Market share
- Channels to market
- Macroeconomic factors
- Graph 9: index of financial confidence in the next year, 2016-23
- Graph 10: behaviours relating to soap, bath and shower routines, 2023
- Graph 11: drivers for shopping BPC in store instead of online, 2023
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What Consumers Want and Why
- Haircare and styling product usage
- Graph 12: haircare and styling product usage, 2024
- Graph 13: haircare and styling product usage, by gender, 2024
- Frequency of haircare and styling product/tool usage
- Graph 14: “How often do you…”, 2024
- Graph 15: top five hair priorities, by usage of blow driers and heat styling tools, 2024
- Retailers used to purchase haircare/styling products
- Graph 16: types of retailers used to purchase haircare/styling products, 2024
- Graph 17: types of retailers used to purchase haircare/styling products, by gender, 2024
- Top five hair priorities
- Graph 18: top five hair priorities, 2024
- Graph 19: top five hair priorities, by gender, 2024
- Priorities when choosing a haircare/styling product
- Graph 20: “I would buy one haircare/styling product over another if it…”, 2024
- Graph 21: “I would buy one haircare/styling product over another if it…”, by gender, 2024
- Graph 22: “I would buy one haircare/styling product over another if it…”, by household income, 2024
- Discovery behaviours in haircare and styling
- Graph 23: discovery behaviours in haircare and styling, 2024
- Graph 24: agreement with the statement “I have bought new haircare/styling products after seeing them on social media” and agreement with the statement “Buying directly from social media platforms is a good way to keep up with trends”, by age, 2024
- Graph 25: agreement with the statement “I have followed a hair styling tutorial on social media”, by age, 2024
- Haircare and hair styling routines
- Graph 26: haircare and hair styling routines, 2024
- Graph 27: agreement with the statement “I am washing my hair less frequently than this time last year”, by financial situation, 2024
- Priorities in haircare and hair styling
- Graph 28: priorities in haircare and hair styling, 2024
- Hair texture
- Graph 29: self-reported hair texture, 2024
- Graph 30: attitudes towards diversity, equity and inclusion, 2023
- Graph 31: retailers used to purchase haircare/styling products, by hair type, 2024
- Graph 32: top five hair priorities, by hair type, 2024
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Innovation And Marketing Trends
- Launch activity and innovation
- Graph 33: NPD in the haircare and styling category, by sub-category, 2019-23
- Graph 34: NPD in the haircare and styling category, by launch type, 2019-23
- Graph 35: NPD in the haircare and styling category, by the top 10 claims (based on 2023), 2022-23
- Graph 36: NPD in the haircare category, anti-hairloss and anti-dandruff claims, 2020-23
- Graph 37: NPD in the haircare and styling category, by male claims, 2019-23
- Advertising and marketing activity
- Graph 38: total above-the-line, online display and direct mail advertising on haircare and styling products, by the top 10 brands, 2023
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Brand Research
- Graph 39: micro image of Batiste, 2024
- Graph 40: attitudes towards Umberto Giannini
- Graph 41: micro image of L’Oréal Men Expert, among men, 2024
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Appendix
- Supplementary data
- Market forecast data and methodology
- Report scope and definitions
- Methodology
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