"Usage increased in 2025, driving market growth. Continued growth is expected, though at a slower pace due to widespread value-focused purchasing behaviours."
Ziyu Tian, OTC & Personal Care Research Analyst
| Report Attributes | Details |
|---|---|
| Published Date | July 2025 |
| Market Data Range | 2019 – 2025 (est) |
| Market Forecast Range | 2025 – 2030 |
| Measurement Metrics | Retail value sales in £ |
| Country Focus | United Kingdom (UK) |
| Consumer Data | 2,000 internet users aged 16+, May 2025 |
| Number of Pages | 109 |
| Market Segmentation | Lotions, Emollients, Butters, Sprays, Scrubs, Oils, Masks, Serums |
| Leading Companies in the UK HBF Market | Aveeno, NIVEA, Vaseline, CeraVe, Palmers, Dove, E45, Scholl, Compeed, Daktarin, Profoot, Canesten, O’Keeffe’s, Neutrogena |
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